How to Succeed as a Digital Agency in Sydney: The Ultimate Guide
Think you can’t make a living as an independent digital agency in Sydney? Think again. The local market is positively buzzing with optimistic and forward-thinking digital agencies who thrive on collaboration and innovation, rather than competition and backstabbing. This article explores the unique challenges independent digital agencies face when operating in this saturated market, along with advice from leaders working at their own successful independent digital agencies in Sydney. It will arm you with everything you need to succeed as a digital agency in this city…
What’s so difficult about being an independent digital agency in Sydney?
There are a few inherent challenges when running an independent digital agency in Sydney – namely, the struggle to compete with the ‘big boys’ of the market, and subsequently, the high expectations of both clients and staff. Firstly, there is a huge amount of competition in the digital agency industry in Sydney. Many companies have ‘added digital’ to their list of services, which makes choosing an agency almost impossible. The trick to finding your niche is deciding what makes your agency different from the rest. Secondly, running an independent digital agency in Sydney means you’ve likely come from a corporate background and are used to managing a team of managers and directors. When you transition to managing and leading a team of creatives, the culture shift can be unexpected.
How to succeed as a digital agency in Sydney: The essential tools
For your independent digital agency to thrive in Sydney, you’ll need to put in the hard yards at the front-end. This includes branding, marketing, and establishing your company as a trustworthy and reliable resource. Getting your name out there is the first step and will require you to undertake some serious marketing. This may include writing and distributing press releases, networking with key stakeholders in the industry, participating in events, and even undertaking guerilla marketing tactics like street-writing or stencil graffiti. You’ll also need to invest time and money into developing a strong and reliable brand. This includes everything from your logo and brand colours to your company culture and values. Investing in a professional brand identity is essential as it will set you apart from the competition and act as a unified tool for communicating your business to clients and customers.
Utilise remote working and overseas teams
All your competitors are likely to be based locally, which means hiring and retaining the best staff in the city can be challenging. You’ll want to offer competitive salaries, but you’ll also want to ensure your employees have everything they need to succeed. This could include providing remote working opportunities, encouraging flexible working hours, providing staff training and development, and providing a transparent and cohesive company culture. Managing a team across multiple time zones is a tricky task and one that’s not for the faint of heart. To succeed in this area, you’ll want to foster an open and transparent working environment. You’ll also need to clearly define your company values and set expectations from the get-go.
Work on multiple projects at once
One of the most important things to remember when running an independent digital agency in Sydney is that you’ll likely be juggling multiple projects at once. Whether it’s for a client or for your in-house team, working on multiple projects at once will allow you to fully utilise your team’s skills, build trust with clients, and stay on track with your profit and revenue goals. From the start, you’ll want to set clear expectations with your clients and ensure they know you’re juggling multiple projects at once. This will help ensure your clients are satisfied and pleased with the work they’re receiving. If you’re working on multiple digital marketing projects for your clients, you’ll want to make sure your team is regularly communicating and keeping each other updated. This way, you can avoid any potential communication breakdowns and ensure all projects are progressing as they should be.
Leverage social media advertising
One of the most underrated and effective marketing tools for any digital agency is social media advertising. Whether it’s Facebook, Instagram, Twitter, or LinkedIn, investing in paid advertising will allow you to expand your reach and connect with a broader audience. From the get-go, you’ll want to avoid over-spending on these ads. It’ll take some time to get your ads approved by the social media platforms, and you’ll want to ensure you’re not spending too much on your ads. The trick to successful social media advertising is targeting your ads to the right audience. If you’re hiring a digital agency, you’ll likely want to target a younger audience. If you’re advertising your company, you’ll want to target a slightly older audience.
Provide training and development for your staff
As a manager or leader in an independent digital agency, you’ve likely hired people who are talented and highly skilled in their respective fields. However, it’s likely that many of these employees are underutilised or under-trained. This is a challenge facing many leading digital agencies in Sydney. There’s a lot of skill-building that needs to occur both onsite and in-house, but there isn’t always the time or budget to invest in this. This can cause problems in the long run. Before hiring new employees, make sure you have a plan in place to provide them with the training they need to succeed. This could include providing training in-house, sending employees to conferences, or offering tuition and training opportunities through universities.
Running an independent digital agency in Sydney is a challenging and rewarding career. It requires hard work, determination, and perseverance, but the reward is worth it. Make sure you’re prepared for the challenges of the digital agency industry in Sydney by investing in the right branding and marketing techniques. This will allow you to stand out from the crowd and connect with potential clients and customers. When you’re ready to make the transition from corporate to entrepreneurial life, you can look to the examples set by these leaders to guide you on your journey to success.