Using outreach as a strategy is useful. But have you ever wondered: what if my content could automatically earn backlinks? Natural linking is a significant element in SEO.

Consider flywheel marketing, a marketing technique that helps you obtain natural links through audience engagement. It is a self-reinforcing loop that puts customers at the heart of marketing, service, and sales.

You may also consider using linkbait, or content that is primarily aimed at generating natural links for your site. Common content for linkbait articles are those that deal with controversial and/or newsworthy issues, information, and how-to pieces. This type of content generally earns more natural links than others and can influence your ranking.