Be Aware of Google’s Criteria
Understanding Google’s criteria for ranking websites is crucial and probably the first step towards optimizing on-page SEO. It involves considering the first impression of the website. To understand what comes under the first impression, visit your website from the audience’s perspective. How long did the website take to load? Is the content on the page relevant to the topic? If these factors are proper, they match Google’s criteria.
Adding appropriate keywords and phrases is another crucial criterion for Google. It increases the audience’s engagement to the page.
Another factor to keep in mind is the content’s credibility. Fake or incorrect content on your website may create flak and harm the website’s reputation.
Check Keyword Placement
As mentioned above, keyword placement is vital in optimizing on-page SEO. For example, if you add the main keyword for the topic in the first paragraph of your content, it increases the chances of Google finding your webpage relevant.
Avoid adding keywords haphazardly to the content as it shows lazy work. It will also harm the quality of the work. Try adding synonyms of the main keywords throughout the write-up. These synonyms should blend in with the content rather than standing out as odd words and phrases that seem out of context.
Consider Formatting Content
Formatting is equally vital for the optimization of on-page SEO. Utilizing H1 tags for Titles and H2 for sub-headings improves the chances for bots to recognize the content. These tags should hint towards the central idea of the content.
Websites rank higher on search engines if the format is easy-to-read since this creates a positive user experience.
Take a Look at those Links
This is a very significant point and should not be overlooked. Linking includes both outbound and internal links.
Outbound links refer to external sources on your website that point to another website. They are a common industry practice and often used within online content with the purpose of adding more context to the information on the page. They help direct readers to another information source that is more comprehensive and add more value to the topic at hand.
Outbound links increase the credibility of the website’s content, which in turn adds to the quality of your website.
Internal links refer to the links which direct the user to another page on the same website. Internal links play an important role in building authority while improving ranking and organic visibility. In other words they help increase user engagement and reduce bounce rate.
Increase URL’s Relevance
When you create an appropriate URL for your website, it automatically adds credibility to your content. Users and search engines receive the content they were looking for, and the website’s URL is tagged as relevant.
Accurate Title and Meta Description Tags
Imagine this scenario.
You search Google for the difference between on-page SEO and off-page SEO. Google throws up numerous websites matching your search, but the first one has the same title and meta description you want. You click on the website only to find that the content is entirely about some other SEO-related topic. Wouldn’t it be disappointing?
It is therefore crucial to create a title and meta description relevant to the content you provide, to avoid this scenario. The title comes right under the URL and the meta description below the title. A meta description is a chance for you to publicize what your website is all about.
Regular Revision of Content
You should know that Google’s algorithms keep changing. Hence, if you keep revising your old content according to the new algorithms, it will enhance your website.
Remember, the ultimate goal of your website should be quality content. You might have a great looking website, but if the quality of your content is mediocre, irrelevant and inaccurate, it will impact the ranking of your website over time.
Images Can Boost Engagement
Many surveys suggest the correlation between images within the content on a website and user engagement. If the pictures are easy to load (reduced file size) and relevant to the content, it will increase user interaction with the website.
When including a picture in the content, it is vital to put appropriate alt tags and titles for better clarity.
Aim to Improve User Engagement
Your main goal is to improve user engagement, and your objectives are listed above. On-page SEO optimization aims to attract users to the website. It increases the chances for the website to rank higher on any search engine.
Increasing user engagement requires a simple user interface. Less loading time, clear headlines, uniform formatting, concise and relevant content, proper layout, building towards CTA’s (Call-to-Action), et cetera, are all examples for simplifying the user experience.