SEO also known as Search Engine Optimization is the process of increasing not only the quantity but also the quality of traffic to your website or webpage organically.
Confused? Let’s make it even simpler. It is the process of improving or optimizing the content on your site or page to increase its visibility for relevant keywords. When this happens, search engines will like to display your site or page among the top results for search queries.
Is it an art or a science? Well, I’d like to think it is a healthy balance of both.
SEO is an integral digital marketing strategy and should not be overlooked. The process works through search engines.