After using all these pages to tell you how to optimize your website, can you have too much of a good thing? Apparently, you can. Over-optimizing every element is not the worst idea, but it restricts your website to a monotonous format. For example, if your website refers to the “best bakery in Florida,” over-optimization will see you using that exact same phrase in every element from your title tag, URL, heading, and anchor text. Other examples of over-optimization are keyword stuffing and link spamming. It looks exhaustive to the users and the search engines. Remember, Google penalizes over-optimization.