SEO requires you to work smarter, i.e., efficiently. You cannot bank on just one specific keyword. You have to target several keywords at the same time. Again, the essential step here is keyword research. What keywords you choose for your content make or break your journey to rank on Google. Do not choose:
- Broad keywords
- Excessively competitive keywords
- Minimum to no traffic keywords
- Irrelevant keywords
I cannot emphasize this enough: do not target just one specific keyword. Use long-tail keywords as specified in chapter two. You need to understand that users might not search for your topic in one single way only. Long-tail keywords are required for the same reason.