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If you want your international web versions to rank, you need to work on growing its multilingual features. Google tries to personalize user experience as much as it can, and in doing so, it not only answers queries based on your location but also your language.

There are websites like Kinsta who saw an 18 percent boost in organic traffic by translating their content into ten different languages.

Another reason why a multilingual website helps is it offers a better user experience. Your efforts in the multilingual website help your conversion rates.

But what do you prioritize in building a multilingual website? The answer is international keyword research. Let’s look at the steps involved.