To understand the process of optimization for Google, you need to understand the various ranking factors and what they signify. Ranking factors refer to the criteria, which search engines utilize for ordering web page results. Some examples of ranking factors include:
- Accessibility: This ranking factor tops the list as it is significant to have an easily accessible and secure website. A well-coded website improves search engine ranking. If a website is accessible, more bot crawlers can track it.
- Page Loading Speed: This factor is essential as slow loading pages repel users. The page loading speed should include mobile page speed also. Speed is critical because 40% of internet users accept that they move on to another page if a web page takes more than 3 seconds to load.
A DELAY OF EVEN A SECOND IN THE LOADING TIME OF A WEB PAGE CAN LEAD TO A 7% LOSS IN CONVERSIONS
- Optimized Content: This ranking factor is obvious. If you do thorough keyword research and take relevance into account while creating content for your website, you are on the right track to a higher ranking.
- Optimized Links: Always double-check every link associated with the website. These include internal as well as external or outbound links. Broken links reduce your chances of ranking higher on search engines.
- Overall User Experience: This factor takes into account the amount of time a user spends on your website. Ask yourself questions like, is your website mobile-friendly, how long do the links take to open, do users click on the CTAs, et cetera.
Now that you know what ranking factors are, you may be surprised to know that Google has over 200 of them! Curious about what they are? Well, only Google knows the answer to that and they don’t seem to be in any hurry to let us know.
Another crucial point to remember about Google is that it uses these ranking factors for web pages, and not for websites. And this is where the importance of keywords lies. But more on this later.