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Try to identify the intentions behind user queries related to your topic. You must not do guesswork here. You need to understand the system. Here are some steps to help you do this:

  • Search for your relevant keyword
  • Look at the content of the ranking pages for that phrase
  • You can also use the related search option offered by Google

If, for example, you perform a search for “Thanksgiving Turkey,” you will see images related to Thanksgiving Turkey, but you can also check websites where you can buy Thanksgiving turkey, or find recipes for it, or even learn about how the turkey tradition started. It is crucial to understand the different contexts and intentions that prompt different audiences to use the keywords that you’re eyeing.