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Imagine this: You come up with an idea and create your content based on the assumption of possible links. After you’re done, you find out that there are no valuable links you can associate your content with. So much work for nothing! Hence it is crucial to begin the search for relevant links as you brainstorm for your next big content idea.  Before creating content, get additional validation on the topic you’re considering by using tools that can tell you:

  • What type of content has the highest number of links
  • Trending topics
  • Information that publishers or bloggers find appealing

As you look for potential websites to link out to, remember to find out as much as you can about your audience before content creation. This helps you anticipate their needs and produce content that is relevant for them.