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Previously, we showed you how to be the last click or the last website your readers visit. Wouldn’t it be lovely if you could be the first click too? This is achieved by enhancing and looking into your website’s click-through rate or CTR. The click-through rate refers to the number of visitors on your site who click on any one of your links compared to the number of visitors on your page who did not. It is a common metric used in digital campaigns.

You can help improve your CTR by optimizing your titles, meta descriptions, rich snippets, URLs, layout and graphics. At the end of the day, working on your CTR helps drive more organic traffic your way.