By now, you know why a multilingual website helps your international SEO process.
It is important to note, however, that you need professional translators because they understand the culture and the background of the targeted language. Once you are clear about this, there are several steps to perform international keyword research:
You know how to do this step from the research part of the fundamentals of international SEO. Hence, keep this list of keywords ready.
It is time for you to translate these keywords into your targeted language. As a bonus, try translating all the relevant keywords and phrases which you believe are related to the original keywords.
To maximize your efforts, try analyzing your keywords. As mentioned above, you can use Ubersuggest for analyzing which keywords will be beneficial for you.
There might be several keywords that may generate organic traffic, but do not help with conversion. Analyze them to avoid wasting your efforts on useless keywords.
Once you have your keyword list, you need to know what keywords your competitors are using to generate organic traffic for their sites.
Tools like SEMrush’s Domain VS Domain help you identify these keywords. Before you use these keywords, remember to analyze them.
Organizing Your Content
It is time to optimize your content. You have your keywords list, and now you need to use them in a proper context. This is where you employ professional translators to help you deal with other languages.
Track Your Keyword Success
Once you make your web version public with your keywords, you must track how each keyword performs. This step helps you to further the optimization process.
Now let us move on to the targeting signals you can use for international SEO.