You can refer to this checklist to see where you rank on the international SEO process. Don’t worry if you don’t understand every item on this list. We will discuss them further in the section that follows.

Research Section – Check Your International SEO Potential

To determine if your website can develop a presence, look into your:

  • Current website traffic
    • From other countries
    • From other languages
  • Recent organic search visibility
  • Keyword results in the shortlisted countries and languages

If your SEO meets the criteria in the Research Section, proceed to the next checklist.

Targeting Section – Target Your International Web Visitors

  • What to target
  • Country / language targeting
  • Behavioral patterns / characteristics of international visitors
  • International competitors

Once the first two sections are complete (i.e., Research Section and Targeting Section), you’re ready to move on to the next steps.

Optimize Section – Develop an Internationally Targeted Site

  • Choose a web structure
  • Localize your website
  • Navigation through your chosen web structure
  • Hreflang/ Canonical tags
  • Promotion within international community
  • Geolocation
  • Local IP address

After finishing the Optimize Section, proceed to measure your progress.

Measure Your International SEO Process

  • Did you track each web version independently?
  • Did you perform a follow-up with international search visibility?

This checklist answers your questions regarding your international SEO process. Now let us see the fundamentals (Research, Target, and Optimize) in detail.