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In the previous two chapters, we’ve touched on ranking and why it is important for a website to rank on Google. We’ve also talked about SEO and the role it plays in the ranking process. My favorite quote when it comes to SEO is the pretty famous one by Wendy Piersal which reads: ”Google only loves you when everyone else loves you first.” This simple statement holds a lot of truth and is in a way the underlying principle of how ranking works.

In this chapter, we lay down a step-by-step process on how to get your website ranking on Google. Surprisingly, while there are reams of information in the form of tutorials, guides, and articles on SEO, you will hardly find any that take you from A to Z of the ranking process.

So, let’s get started.