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Did you know that globally, around 3.5 billion searches are done each day on Google? That’s more than 40,000 search queries on average, every second and the numbers only continue to grow.

Astounded? Well, there’s more.

According to research for every click that lands on Google’s paid result, there are 11.6 clicks to organic results.

A survey by the Search Engine Journal concluded that almost 81% of businesses consider their blogs as a vital asset to the growth of the business.

Wondering why these numbers matter?

That’s because these numbers prove that SEO is far from dead.

If you’ve been hearing this term a lot, it is only because SEO is pivotal for the success of any online business. So, let’s start with the basics first.