The world of content and SEO optimization is constantly evolving. What works today may be out of date tomorrow. Even if your subject is slow-moving and there is hardly anything new happening in that area, you will eventually need to update your site, your site elements, its content and the links you are backlinking to.
Keep your site current. As much as possible, keep up to date with changes to Google’s algorithm to make sure your page ranking doesn’t go down. This does not limit you to just content. There are also other aspects to be aware of such as:
- Significant dates on your articles
- How frequently content is updated
- How frequently new pages are created
- The freshness of user engagement on your website
SEO optimization isn’t a one-off process, but rather an exercise which must be continuously performed over time to ensure that its structure, elements, and content remain relevant to your audience and the search engines that analyze it.
Keeping in mind all these ideas and recommendations may seem like a daunting task at first and you would be right. However, it is a task that gets easier with time as you employ sound SEO practices and you see your website slowly but steadily rising up the SEO ladder.