You might wonder: Why do you need keyword research for on-page SEO optimization? By now, you should know the significance of keywords for your website ranking. Keyword research allows you to understand popular search terms in your niche. In other words, the queries that people are asking and the percentage of the search.

Keyword research helps you to create specific content directed towards your target audience. It assists you in avoiding generalized content creation as search engines prefer specific and relevant content.

Where Can You Find Keywords?

There are several ways you can find keywords for your content. Keyword searching tools provide you with seed keywords. They are phrases related to the central topic of your content. For instance, if your main focus is roses, it provides you with words related to roses. It can be “red roses,” “rose plants,” “Bouquet of roses,” et cetera.

Google suggestions are one of the most effective ways to find keywords for free. It appears when you enter the main keyword to the search console or at the end of the page. There are other ways to find keywords. Here is a list of the top five keyword tools.

  • Soovle: This keyword research tool provides you with various lists of keywords acquired from all the search engines and not just Google.


  • Jaaxy: This keyword research tool gives you thousands of keywords and phrases within minutes. It also offers the list of competitors, search volume, and possible traffic.
  • Google Keyword Planner: While this keyword research tool might seem elementary, it is actually reliable given that the data it presents comes straight from Google’s database. This tool also throws light on how much advertisers are bidding for top-of-the-page ranking.

  • SECockpit: If you need in-depth analysis in keyword research, this tool is the answer given its ability to perform deep filtering.

Long Tail VS Short Tail Keywords

Short tail keywords refer to general queries. If a user needs universal or mainstream information regarding a topic, short tail keywords come into play. For example, if the user keys in a search for roses, the short tail keyword comes up as “types of roses.”

Long-tail keywords refer to a more specific query. If a user needs a particular piece of information regarding a topic, long-tail keywords come into action. For example, if the user needs information about roses in cold weather, a long-tail keyword may display as “types of roses in cold weather.”


Tip: Including long-tail keywords and phrases in your website’s content is considered more effective since it is more likely to catch attention given that it involves components of short-tail keywords as well.


How to Use Keywords for Landing Pages?

It is crucial to know what a landing page is to understand the process of using keywords for landing pages. The page a visitor lands on after clicking through from an ad, an email or another digital location is called a landing page.

It is designed in such a way so as to convert visitors into leads. It is usually a standalone page with a form that allows you to capture crucial information from the visitor in exchange for an offer.

A landing page is the most effective way of driving traffic further into your sales funnel. It, therefore, needs to be optimized like any other page on your website. Here’s how you can optimize your landing page with keywords.

  • Understand the keywords you wish to target. Do thorough keyword research, because if you do not get it right, your landing page will end up with very little traction.
  • Using a keyword-rich domain name can make all the difference to your ranking. You can incorporate a keyword into your domain name in the following ways:
    Increase exposure by incorporating a keyword in the top-level domain
    2. Get ahead of the competition by adding a keyword as the first word in the
    domain name
    3. Include appropriate keywords in subdomains.
  • By now you are probably aware that search engines do not restrict their crawling to website content alone. They also crawl through images on your site. Therefore add keywords in the image titles and alt tags.

Don’t forget to index your landing page. Use a tool that allows indexing by Google and other search engines. Such tools also give you the room to include keywords.