Now that you have your primary web page with pages and pages of content supporting it, let us look into organizing them further as this also influences your ranking. By now, you have linked thematically relevant topics together and you may be wondering: what else can I do? You require a master category that works as an umbrella over some or all of your pages.

You need hub pages, which, simply put, are pages that contain links to many of your webpages. A common example of a hub page is a category page on a website. Because they link out to more pages on your site than most, they are considered particularly important and Google recognizes that. Here are additional reasons to consider using hub pages:

  • These pages contain more link equity or link juice than others which is acknowledged by the search engine.
  • They can be beneficial in site navigation.
  • The target is broader than that of specific web pages.

The format of the master category requires a logical and understandable structure to help make it user-friendly. For example, let us assume your website deals with several types of flowers. You want a master category that links all the pages related to those flowers together and under that you can have hub pages that group flowers by color.

While organizing your site’s pages, avoid creating overly complicated page hierarchies and deep nesting pages to a point that they become hard to find.