Local SEO tools help boost your local ranking. Here are a couple which you may want to consider using:

Moz Local

  • Boosts your local visibility by validating the information in your business listing
  • Sends location details of your business to online directories to eliminate duplicate listings of your website
  • Provides access to a dashboard where you can manage your listings
  • Updates your status across the web as soon as you enhance your data
  • Allows you to monitor your reviews

Best Feature:

Moz Local automatically synchronizes your Google My Business profile and updates your listings according to the changes you make on this profile.

Price: Ranges from $99/year to $249/year. (Depending on the package you choose)


  • You can use this tool for auditing citations and Google My Business profiles
  • Generates legible SEO reports
  • You can track the search rankings for targeted keywords
  • This tool can help fix and create new citations

Best Feature:

BrightLocal offers white-label reporting, which is a beneficial tool for business branding. In white-labeling, you add your brand to another company’s product to show an united front to your clients. The reporting tool allows you to customize your dashboard according to your needs..

Price: $29/month (single business) with a 14-day trial period

Semrush’s Listing Management Tool

  • Employs Yext, a digital platform, for listing your business across all the social platforms
  • Provides you with a dashboard to manage your listings
  • Dashboard allows you to check the listing status of your website

Note: This tool is available only in the US, UK, Germany, France, and Australia for the time being.

Price: $119/month (with Listing Management Tool)


  • It is a Google extension, hence you do not need to leave the browser to check other details like backlink analysis, keywords, etcetera
  • You can have detailed information for local keyword ranking
  • This tool gives you information about your competitors’ keywords

Best Feature:

GrowthBar can help you identify the top-ranking keywords of your competitors.

Price: $29/month with a 5-day free trial


  • This tool focuses more on local search marketing
  • It helps in finding local citations, tracking ranks, and building your website’s reputation across all online platforms

Best Feature:

Whitespark helps you find promising links for optimizing your internal pages.

Price: $100/per location (You can add up to 5 industries or local sites)

Make Local SEO Work For You

Before local SEO, the local pack, NAP citations, and the tools mentioned above came along, small and local businesses had to rely on advertisements in local publications, printed phone directories, and flyers circulated in their neighborhoods. Today, business owners have a lot more control over how and where their products and services are promoted. If you are a business owner with a physical storefront or servicing a targeted area in your vicinity, make sure to take advantage of local SEO. It can help your business grow faster, more cost effectively, and efficiently.