As mentioned above, there are two concepts you should know: local intent and local pack. In this section, let us focus on local intent.

Do you notice when your geolocation is active, and then you search for a bookstore or a diner on Google, it gives you a result peppered with nearby places? It happens because Google senses local intent from you and reacts accordingly by displaying local businesses.

Since geolocation relies on either GPS technology or your IP address, you can end up performing a local search even when your geolocation is  turned off. A search, for example, for “diners near me” will make Google list all the local restaurants near you.

Over the years, Google has simplified local searches for users by adding features to local SEO. The local finder is one such example whereby users can view a longer list of businesses than the initial three listed by the local pack.