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After reading the first chapter, you’d agree that the optimization of a webpage determines its ability to rank.

Did you know that on Google’s search results, the first five organic results on the first page alone accounted for 67.60% of total clicks?

How do you ensure that your website or webpage gets to the first page and gradually to the top five?

Through on-site SEO. In fact most expert SEO practitioners agree that on-page SEO needs to be a priority for any brand or business, big or small.

Let’s first understand what on-page SEO actually means.

Also known as on-site SEO, on-page SEO refers to the process of optimizing web pages so the website ranks high on search engines. This in turn gets the website more organic traffic.