When reviewing your website for optimization, you cannot optimize just one web page you think will rank on google. You need more pages to generate user engagement. Your goal is for users to spend as much time on your website as possible and you can only do this if you provide them with the content they need. As we mentioned in topic optimization, leverage on internal links. Your website should corner an area of knowledge large enough to cover additional web pages. You add relevance and value to your website by expanding your content to a sensible and manageable degree.