In the previous chapter, you learned about local SEO and how it can uniquely benefit businesses whose potential customers are located within a certain vicinity or area. In this chapter, we shift our focus to international SEO. But wait, what does international SEO mean?

International SEO refers to the optimization process that helps Google or any other search engine recognize the countries you want to target through your business. It also helps the search engines identify the languages you utilize for your business. While local SEO might target certain neighborhoods or even cities, international SEO is generally directed towards websites who wish to cover a much larger geographical scope such as certain countries or regions around the world.