When was the last time you looked to have food or grocery delivered to your doorstep? How often do you turn to the internet to look for an address of a company you want to do business with? When you do either of these things you are relying on the power of local SEO.
Business owners who have a brick-and-mortar shop or serve a particular geographic area leverage on local SEO to increase traffic and brand awareness. There are various tasks associated with local SEO. Some of them include searching for local keywords and creating a Google My Business account. Local SEO utilizes NAP citations which stands for name, address, and the phone number of the company. This citation also includes a link to the company’s website.