5 Social Media Marketing Tips Every Australian Business Should Know

Statistics show us clearly how much Australians love social media. In 2021, there are more than 20 million social media users in Australia, which equates to almost 80% of the total population. Almost everyone who uses the Internet in Australia has at least one social media account, with Facebook still the most popular channel.

This is good news if you are an Australian business, with such a large percentage of the population easily reachable. Whether you are a national or local business, it is possible to reach existing and new customers in huge numbers through social media marketing.

In this blog post, we will look at five social media marketing tips every Australian business should know.

Below are our top 5 social media marketing tips

1. Define Your Goals 

First things first, you need to know what you want to achieve with social media marketing. Are you looking to increase brand awareness or drive traffic to your website? Do you want to generate new leads, boost brand engagement, or promote effective social customer service?

Whatever your goals are, this will determine the best strategy for you and your business to take. As a social media agency, Market Your Biz works closely with our clients to secure the exact results they are looking for.

2. Understand Your Target Audience

This is another crucial step that you need to take early on. Once you understand fully who your target audience is, you can craft a social media marketing strategy that will effectively reach and engage with them. Depending on your target audience’s demographics, your marketing strategy will vary.

3. Research Your Competition

In order to make yourself more attractive to potential customers than your rivals, it’s important to see what they are doing on social media. Get a feel for what works and what doesn’t work for them and learn from it.

With social media, engagement can be hugely beneficial. Aim to make your business more active on social media and more ‘reachable’. This way, you’ll create a brand that is more memorable than that of your rivals.

4. Choose the Right Social Media Channel

This point comes back to knowing and understanding who your target audience is. Facebook is a great ‘catch-all’ social media site given how many Australians use it on a regular basis. 80% of people between the ages of 16 and 24 years use Facebook on a daily basis.

If your target audience is younger, you may consider utilizing TikTok. Other options like Instagram and Twitter may be relevant to your business, depending on your target audience and their social media habits.

5. Ensure That Your Website Is up to Date

One of the core goals of a social media marketing strategy is to increase leads and sales. Much of this will be done on your business’s website, where customers can learn more about your products/services and make purchases.

Driving traffic from social media to your website is one thing, ensuring that customers are easily able to purchase products/services or find the information they are looking for.

For Great Social Media Marketing, Choose Market Your Biz

Here at Market Your Biz, we are experts in social media marketing for businesses both large and small. Our affordable social media marketing packages provide you with everything you need to grow on any platform.

Contact our team today to schedule a free consultation and learn how our digital marketing agency can help your business.