More businesses are struggling to innovate, reach customers in real-time, and develop a cohesive journey. Almost 80% of marketers only have a team of one to three people. If you’re struggling with your marketing this year, consider hiring a professional team.
Don’t rush to hire the first agency you find, though. Instead, consider these factors before hiring a digital marketing agency in Sydney. With these tips, you can narrow down your options.
Then, you can find the local digital marketing agency you need for success in 2021.
With their help, you can attract new customers, generate leads, and boost business!
Ready to rake in new business this year? Get started with this guide to finding a Sydney digital marketing agency today.
1. Know Your Goals
Before you search for a digital marketing agency in Sydney, consider your business goals for the year. What are you hoping to accomplish? How do your long-term business goals and marketing goals align?
If you don’t establish your goals, you might not find a marketing agency that can accomplish them. You could choose a marketing team that focuses on services you don’t need.
Some marketing agencies even use cookie-cutter approaches for every client. Your business is unique. You need a marketing team that gives you a unique strategy with your goals in mind.
Make sure your goals are Specific, Measurable, Attainable, Results-Driven, and Timely. Maybe you want to increase traffic to your website by 20% before the end of 2021 using blog posts. Creating a focused goal will ensure the marketing team understands your priorities.
Other goals can include:
- Building brand awareness and name recognition
- Driving more traffic to your website
- Generating more search traffic
- Establishing yourself as a thought leader in the industry
- Increasing your search engine ranking
- Strengthening your backlink profile
- Generating brand trust
- Obtaining speaking engagements
- Boosting social media engagement
- Gathering more social media followers
- Generating more website form submission leads
- Nurturing and engaging qualified leads
- Increasing sales on your website
- Increasing email subscriptions
- Improving your cost-per-acquisition
- Improving your customer retention rate
- Gathering more customer reviews
Your marketing team will determine which strategies will best help you achieve these goals.
During your consultation appointment, the marketing agency should ask about your business. They should learn more about who you are and what you do. They should also ask about your marketing goals.
If they don’t, how will they create a marketing strategy with your business in mind?
Once you establish your goals, set a key performance indicator (KPI) for each one. Your KPIs will help you track the performance of your goals.
For example, let’s say you want to generate more traffic to your website. You can track how many people visit your site daily. You can also consider their dwell time, bounce rate, and clickthrough rate.
As you meet with different marketing agencies, ask how they plan on tracking the progress of your campaigns. Which KPIs will they track? How will they prove your campaigns are successful?
What will they do if your campaigns are underperforming?
Determining your KPIs ahead of time will help you find an agency that has a plan. If they don’t track KPIs, they might not track your campaigns. You could waste valuable time and money as a result.
2. Choose Your Services
Once you know your goals, you can determine which services you need to accomplish those goals.
For example, you can use search engine optimisation (SEO) to increase traffic to your website. Leads from SEO are eight times more likely to become paying customers than those from traditional ads.
Social media marketing can boost brand awareness and engagement. If your business is new, you’ll need branding.
Other marketing strategies include content creation, pay-per-click (PPC) advertising, web design/development, and email marketing.
Once you know which services you need, you can narrow down your options. Do you need a full-service digital marketing agency in Sydney? If you only need one service, maybe you need a Sydney social media marketing agency instead.
A full-service agency can help you create cohesive campaigns. They’ll help improve every part of your marketing strategy.
A specialised agency, however, is ideal if you only need one service.
3. Focus on Experience
It’s not enough to find a Sydney digital marketing agency with the services you need. Make sure their team is experienced, too.
Do the members of their team have the proper training? Do they have any certifications? How long have they worked in marketing?
You don’t want a team that will make costly mistakes with your campaigns. Instead, learn more about their history. Choose a team that has the experience and know-how you need.
If they can’t answer your questions, look elsewhere.
4. Read About Their Reputation
You don’t have to believe a business when they say they’re the best around. Instead, learn from clients who have worked with them in the past. Look for a digital marketing agency Australia businesses already rely on.
You can check the agency’s Google My Business (GMB) listing for customer reviews. Are their clients happy? Do they have any complaints?
You might find one or two negative reviews. That’s normal. If you find an abundance of negative reviews, scratch that agency off your list.
5. Look for Case Studies
You can find more evidence of an agency’s abilities by looking for case studies. How have they helped their previous clients? What strategies were successful?
Have they helped a company similar to yours in the past? What was the outcome of their campaigns?
Checking case studies will help you determine if an agency can help you accomplish your goals.
6. Have a Communication Plan
Ask each agency how they’ll communicate with you. Will they send you regular email updates?
How long will it take before you notice results?
If they don’t have a plan to communicate with you, how will you know they’re helping your business?
7. Review Their Contract
Ask at least three local digital marketing agencies for quotes. Compare their prices and services. What’s included in each contract?
Make sure there aren’t any hidden fees.
Don’t pay for the cheapest option. Instead, choose a business that suits your budget and can provide the help you need.
Finding a Digital Marketing Agency in Sydney: 7 Things to Know First
Ready to find a digital marketing agency in Sydney? Keep these seven factors in mind before your search. With these tips, you can find an agency capable of boosting your business.
The right agency can set you up for long-term growth and success.
Eager to get started? We’re here to help.
Schedule a free consultation with our team today.