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What Is Local SEO and Why Is It Important?

What Is Local SEO and Why Is It Important?

Thanks to the Internet and search engines such as Google, the whole world is at our fingertips. We can check the basketball results from the NBA, the cost of sushi on the streets of Tokyo, and the latest moves on the London Stock Exchange.

That said, local searches make up a sizeable percentage of searches on Google, highlighting the power of the Internet to share relevant information within towns and cities. It’s not just idle web browsing, either. 88% of people who conduct a local search on their smartphone will visit a related store within one week.

If you are a local business, making the most of Google search and local SEO is key to your success in this hyper-competitive modern age. This blog post will discuss what local SEO is and why it is so important to your business.

What Is Local SEO?

Let’s start with SEO, also known as search engine optimization. Simply put, it is a process of improving your business’s website in order to increase its visibility in search results. Increased visibility results in more page views, which results in more leads, sales, and success for your business.

Local SEO focuses on making your business more visible in local search results, which we have seen are likely to lead to a store visit or sale. If you have a physical location or serve a particular geographical area, your business can benefit from local SEO.

Why Is it Important?

Internet users are inclined to search for businesses near them. If they are looking for a restaurant, for example, a quick Google search will highlight the best places in their vicinity. Being visible on Google Search and Google Maps greatly increases the odds that these people will visit your restaurant or business.

Local SEO is a cost-effective marketing solution that puts your business front and centre in Google searches. As highlighted, it also reaches customers who are ready and willing to buy.

What Is Local SEO Marketing?

This is where Market Your Biz comes in. We are a digital marketing agency that helps Australian businesses to boost their local SEO through a range of strategies, allowing them to become more visible to their target customers. Our strategies are designed to help your business outrank your local competitors.

For example, by having a regularly maintained website that focuses on hyperlocal content and keyword research, a Google My Business profile, a positive approach to responding to reviews, video marketing, an active social media presence, you can make the most of local search results.

Discover the Benefits of Local SEO for Your Business

If you want your business to stand out in Google Search results and reach your customer base, local SEO is the best way forward. Here at Market Your Biz, we understand the power of search results for local businesses.

If you are interested in learning more, contact us for a free strategy session.

11 Effective Website Design Tips for Small Businesses

11 Effective Website Design Tips for Small Businesses

Did you know that 75% of people form an opinion of a website based on its design?

First impressions count, and nowhere is that more important than on your digital platforms. But do you know what a well-designed website actually looks like?

A number of factors come into play when designing the perfect webpage. Read on as we discuss 11 must-know website design tips from our experts. 

1. Keep It Simple

It can be enticing to fill your website with everything you have to offer a potential lead. You can have pop-ups offering sales, bold news items, banners advertising new products, and many more.

However, all this does is confuse the visitor. 

Keep your website simple and uncluttered. Make sure that when people arrive, they see what your overall mission and service are. After this, easy, well-placed navigation should drive them on instead of having everything on one page. 

2. Make It Mobile Responsive

Nearly 40% of e-commerce purchases are made on mobile phones. Just because your website is easy to navigate on a desktop does not mean it will be on the screen of a cell phone.

That is why you need to be responsive when designing a website.

Mobile responsive websites adapt to fit the screen they are viewed on. They may change button sizes, or resize text and pictures. This enhances the user experience and is a sought after SEO factor by Google. 

3. Use a Visual Hierarchy

Have you ever noticed how all the boring information, like legal information and contact details, are at the bottom of a webpage in small text?

This is because most websites employ a visual hierarchy to draw the eye down the webpage. It involves putting the largest items at the top and making them smaller the further down the page you go. 

For example, your large images and most important headers should be at the top of the page. This should be followed by less important headers and images, in smaller proportions.

4. Use Colour Theory

There are numerous papers and studies on the impact of colour and how it is perceived. There have been even more studies on how this works in a marketing context. The bottom line is that the colours you choose to have on your website can have a huge impact on the image visitors get of your company. 

For example, red signals energy, urgency and excitement. Blue induces feelings of trust and security. 

You may have explored some of this when you did your company branding. However, if not, you should speak about it with a web design agency that can decide the best course of action. 

5. Text

The text design not only says a lot about your business but should increase readability. If you pick fonts that don’t work well together or background and text colours that clash, it can start to look very messy.

Start by limiting yourself to two fonts. One should be for headings and one for the body. Ideally, choose serif and sans serif fonts that work well together. 

You also need a reasonably sized font for readability. 14 is the standard measure for a webpage body. Over 16 should be reserved for headers only. 

6. Showcase Products and Services Well

When selling a product or service, you have less than a few seconds until people decide if they will buy. You need to do everything you can to make it easy for them to see and want the product. 

Make sure you have great images. If you have to pay to have them done professionally, they’ll be worth the return on investment. 

Ensure the heading description or each product has everything the customer needs to know. After this, bullet point key features to make each page easy to skim. 

7. Make It Fast

A speedy website is important for two reasons. The first is that many people will look elsewhere if your website loads slowly. They will also be unlikely to return to your page for future transactions. 

Second, the amount of time people stay on your site and look around is the bounce rate. This is a measurement used by Google for SEO purposes, as is the site loading time. A high bounce rate equals bad news for your SEO.

8. Visible Contact Details

For any product or service, make sure people can contact you easily.

Display emails, direct numbers and addresses all within easy reach of the visitor. You can enhance this with modern chatbots and FAQ sections to aid customer queries. 

9. Use a Call to Action

A call to action (CTA) is an instruction to a reader or website visitor on what they should do next.

It can be as simple as telling them to call a number for services or inviting them to read an article to find out more information. It stops the visitor from getting lost and going elsewhere.

Very often, buttons are a great way to make a CTA stand out. Use language that tells them about the benefit of following the action, such as providing discounts or giving them more information. You should also use standout colours for the buttons. 

10. Add Testimonials

Testimonials are a great way to build trust with visitors.

However, the trick is to use them sparingly and not fill a whole page or section with them. Instead, spread customer testimonials throughout your website so people get a small taste wherever they go. 

11. Use the Rule of Three Clicks

The rule of three clicks is a secret used by the best business websites. Any visitor to your website should be able to find any information, product or service within three clicks on the page.

If something takes four clicks to reach, then a redesign is in order. 

Implementing Website Design Tips

Despite an understanding of these website design tips, it can be tough to put them into practice. While it may be worth trying on your own, the expertise of an experienced web design agency is invaluable. 

Your first stop should be Market Your Biz. We have solutions for all of your digital marketing needs. Click here to see our excellent range of web design services and let us help build your online business. 

6 Questions to Ask When Hiring a Digital Marketing Agency in Sydney

6 Questions to Ask When Hiring a Digital Marketing Agency in Sydney

Marketing is one of the most important responsibilities that your company has. After all, you can’t expect to achieve peak levels of success if you don’t get your brand in front of the right demographic.

Digital marketing, in particular, is a notably effective method.

When hiring a digital marketing agency in Sydney, there are a few questions that you should keep in mind to help you determine if they are right for your business. Let’s explore the ones you need to know about.

1. How Well Can You Accommodate My Goals?

One of the most important questions to ask your prospective digital marketing agency is how well they are able to accommodate your goals. Unfortunately, not every marketing agency is able to meet the needs of the businesses they work with.

This question is essential, however, because it will allow you to gauge their reliability based on their answer.

Ideally, the agency should have a cohesive response that outlines its course of action. If they attempt to circumvent answering the question, this is a red flag to take into consideration. In a situation like this, your results might be far below what you expect.

2. Can I View Examples of Your Past Work?

To get a better idea of how your marketing agency will perform, it’s highly recommended that you take a look at examples of their past work. When browsing their portfolio, keep an eye out for two primary factors:

  • The overall quality of their projects
  • The diversity within their portfolio

To elaborate on the latter point, it’s best to hire an agency that has proven itself to be successful under a wide variety of circumstances. This will help ensure that they are able to handle any nuances associated with working for you.

3. Have You Worked With Businesses Like Mine Before?

You may not be able to find an example of a past project that perfectly aligns with the type of business you run. So, you may need to inquire about whether or not this agency has worked with a company like yours before.

If they haven’t, it’s not the end of the world – they simply need to outline how they plan to accommodate you.

If they have worked with businesses like yours, this is more or less a green light that they can offer sufficient results. In this scenario, ask to see related projects if you were unable to find them on your own within their portfolio.

4. How Do You Define Success?

Unfortunately, some marketing agencies will have a drastically different version of success compared to what you have in mind. For example, you might want to exponentially increase the monthly traffic that your website experiences.

However, your marketing firm might consider any traffic increase at all a successful result. As you might guess, this can easily lead to a handful of issues.

Many business owners will begin to wonder why they invested so much money and resources only to achieve a marginal increase in their performance.

Ask your prospective agency to give you their definitive version of success. As long as that aligns with the goals of your business, you’ll know that you’re on the right track.

5. How Many Other Clients Will Your Account Managers Work With?

Working with a large agency comes with pros and cons. One of the most notable benefits is that they have plenty of tools and resources at their disposal to help you hit your required metrics.

The downside, however, is that you can sometimes get lost in the clutter if they don’t have enough account managers to handle their clients. Although this might seem like a strange question to ask, it will provide insight into the type of experience that you can expect from them.

If a single account manager is handling dozens of different clients, they likely won’t have time to keep you regularly updated on how your campaign is going. Similarly, they may be notably difficult to get in touch with if they are always in different meetings.

An account manager should only have a handful of clients they are responsible for. This way, you can ensure that your business gets the level of attention that it needs.

6. How Can I Get In Touch With You?

Interestingly, it’s not uncommon for a client to meet with a marketing firm and then not hear back for weeks at a time. In some cases, they may also have difficulty getting in touch with the firm they are working with.

Not only could this disrupt your own internal operations, but some people may even begin to wonder if they’ve gotten scanned.

When you decide who to work with, establish a primary method of communication with your marketing agency. You should also determine how often you can expect to hear from them.

Depending on how busy they are, it may not be realistic to expect updates two or three times per week. In contrast, however, you shouldn’t settle for working with a firm that will only reach out to you every 90 days.

Finding the Right Digital Marketing Agency in Sydney Can Seem Difficult

It’s not nearly as complicated as you might assume, however. The above information will help ensure that you find the best digital marketing agency in Sydney for your company.

From here, you can take your marketing efforts to the next level. Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.

How to Aid Your Business With Digital Marketing in Melbourne

How to Aid Your Business With Digital Marketing in Melbourne

Having an online marketing strategy is essential for every modern business in an increasingly digital world.

Customers expect to have access to products and services from the comfort of their own homes. This means having an effective business website is more important than it has ever been.

When you invest in digital marketing in Melbourne, Australia, you can reach local, national, and global customers.

Read on to learn about how to take advantage of the many online opportunities and benefits.

Cost-Effective Marketing

Your advertising budget is precious, and you need to see a return on your investment for every dollar you spend.

It is difficult to determine the income you gain from traditional advertising methods. But online marketing is easily measurable.

You can instantly view reports that show which strategies are effective and which are costing you money. This data ensures you can tweak different ads to obtain the best results.

Because you can see how your campaign performs in real-time, there is no need to waste money continuing with online ads not performing as hoped.

Laser Focused Business Marketing

Digital marketing allows you to focus on specific groups of consumers who are most likely to buy your products or services. You can create customer personas and then produce ads that appeal directly to their needs.

You can also use retargeting to contact customers interested in your offering but don’t buy on the first visit.

This is a crucial advantage. Research shows most consumers make more than one visit before opening their wallets.

Digital Marketing in Melbourne Brand Awareness

One of the most important factors for any business is to build its brand awareness.

This can mean telling potential customers about the services you offer. You can also communicate a unique selling point or ensure they are aware of your physical shop location.

However, creating brand awareness is not about a one-off advertising campaign. It needs to be consistent, and online marketing ensures you can reach consumers on their mobile devices and laptops. 

People carry their digital devices with them wherever they go, so this is an opportunity to contact them 24/7.

Get Creative

When you work with a professional partner, you can create imaginative advertising campaigns. There is no limit to what you can convey through your words and images if done correctly.

Content creators can produce engaging copy with a call to action that drives new customers to your website. Storytelling is also a powerful tool that allows you to interact with consumers on an emotional level. 

You can use video marketing to communicate to your customers in a quick and informative manner.

Many companies have gone viral when posting on social media. This approach gives you the chance to compete with much larger businesses.

Contact Market Your Biz Today

If you’re looking for digital marketing in Melbourne, Market Your Biz is a one-stop shop for all types of online marketing campaigns.

We provide services for small, medium, and large businesses, helping them grow and increase sales revenue.

Our experts can advise and implement a range of effective strategies to increase engagement and drive your business forward.

For a consultation and a free quote, contact the sales team at Market Your Biz today.

What To Know Before Finding a Digital Marketing Agency in Sydney

What To Know Before Finding a Digital Marketing Agency in Sydney

More businesses are struggling to innovate, reach customers in real-time, and develop a cohesive journey. Almost 80% of marketers only have a team of one to three people. If you’re struggling with your marketing this year, consider hiring a professional team.

Don’t rush to hire the first agency you find, though. Instead, consider these factors before hiring a digital marketing agency in Sydney. With these tips, you can narrow down your options.

Then, you can find the local digital marketing agency you need for success in 2021.

With their help, you can attract new customers, generate leads, and boost business! 

Ready to rake in new business this year? Get started with this guide to finding a Sydney digital marketing agency today.

1. Know Your Goals

Before you search for a digital marketing agency in Sydney, consider your business goals for the year. What are you hoping to accomplish? How do your long-term business goals and marketing goals align?

If you don’t establish your goals, you might not find a marketing agency that can accomplish them. You could choose a marketing team that focuses on services you don’t need. 

Some marketing agencies even use cookie-cutter approaches for every client. Your business is unique. You need a marketing team that gives you a unique strategy with your goals in mind.

Make sure your goals are Specific, Measurable, Attainable, Results-Driven, and Timely. Maybe you want to increase traffic to your website by 20% before the end of 2021 using blog posts. Creating a focused goal will ensure the marketing team understands your priorities.

Other goals can include:

  • Building brand awareness and name recognition
  • Driving more traffic to your website
  • Generating more search traffic
  • Establishing yourself as a thought leader in the industry
  • Increasing your search engine ranking
  • Strengthening your backlink profile
  • Generating brand trust
  • Obtaining speaking engagements
  • Boosting social media engagement
  • Gathering more social media followers
  • Generating more website form submission leads
  • Nurturing and engaging qualified leads
  • Increasing sales on your website
  • Increasing email subscriptions
  • Improving your cost-per-acquisition
  • Improving your customer retention rate
  • Gathering more customer reviews

Your marketing team will determine which strategies will best help you achieve these goals.

During your consultation appointment, the marketing agency should ask about your business. They should learn more about who you are and what you do. They should also ask about your marketing goals.

If they don’t, how will they create a marketing strategy with your business in mind?

KPIs

Once you establish your goals, set a key performance indicator (KPI) for each one. Your KPIs will help you track the performance of your goals. 

For example, let’s say you want to generate more traffic to your website. You can track how many people visit your site daily. You can also consider their dwell time, bounce rate, and clickthrough rate.

As you meet with different marketing agencies, ask how they plan on tracking the progress of your campaigns. Which KPIs will they track? How will they prove your campaigns are successful?

What will they do if your campaigns are underperforming?

Determining your KPIs ahead of time will help you find an agency that has a plan. If they don’t track KPIs, they might not track your campaigns. You could waste valuable time and money as a result.

2. Choose Your Services

Once you know your goals, you can determine which services you need to accomplish those goals.

For example, you can use search engine optimisation (SEO) to increase traffic to your website. Leads from SEO are eight times more likely to become paying customers than those from traditional ads.

Social media marketing can boost brand awareness and engagement. If your business is new, you’ll need branding.

Other marketing strategies include content creation, pay-per-click (PPC) advertising, web design/development, and email marketing.

Once you know which services you need, you can narrow down your options. Do you need a full-service digital marketing agency in Sydney? If you only need one service, maybe you need a Sydney social media marketing agency instead.

A full-service agency can help you create cohesive campaigns. They’ll help improve every part of your marketing strategy.

A specialised agency, however, is ideal if you only need one service.

3. Focus on Experience

It’s not enough to find a Sydney digital marketing agency with the services you need. Make sure their team is experienced, too.

Do the members of their team have the proper training? Do they have any certifications? How long have they worked in marketing?

You don’t want a team that will make costly mistakes with your campaigns. Instead, learn more about their history. Choose a team that has the experience and know-how you need.

If they can’t answer your questions, look elsewhere. 

4. Read About Their Reputation

You don’t have to believe a business when they say they’re the best around. Instead, learn from clients who have worked with them in the past. Look for a digital marketing agency Australia businesses already rely on.

You can check the agency’s Google My Business (GMB) listing for customer reviews. Are their clients happy? Do they have any complaints?

You might find one or two negative reviews. That’s normal. If you find an abundance of negative reviews, scratch that agency off your list.

5. Look for Case Studies

You can find more evidence of an agency’s abilities by looking for case studies. How have they helped their previous clients? What strategies were successful?

Have they helped a company similar to yours in the past? What was the outcome of their campaigns?

Checking case studies will help you determine if an agency can help you accomplish your goals.

6. Have a Communication Plan

Ask each agency how they’ll communicate with you. Will they send you regular email updates? 

How long will it take before you notice results?

If they don’t have a plan to communicate with you, how will you know they’re helping your business?

7. Review Their Contract

Ask at least three local digital marketing agencies for quotes. Compare their prices and services. What’s included in each contract?

Make sure there aren’t any hidden fees.

Don’t pay for the cheapest option. Instead, choose a business that suits your budget and can provide the help you need.

Finding a Digital Marketing Agency in Sydney: 7 Things to Know First

Ready to find a digital marketing agency in Sydney? Keep these seven factors in mind before your search. With these tips, you can find an agency capable of boosting your business.

The right agency can set you up for long-term growth and success.

Eager to get started? We’re here to help.

Schedule a free consultation with our team today.