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FREE SEO TRAINING 

CHAPTER 1 – WHAT IS SEO

 

In the world of Internet marketing, there is one question that often baffles Internet Marketers and business owners: What is SEO and why is it important? Search engine optimization is simply the process of enhancing the quantity and quality of site traffic from search engines like Google, Yahoo, and Bing. SEO aims at free and unpaid traffic rather that paying or direct traffic. It can be defined as a process for improving a website’s Search Engine Ranking (SERP) and bringing it into the first page of major search engines like Google, MSN and Yahoo. The better the ranking, the more visitors a website will have and the more potential customers it will have.

Now, when we talk about what is SEO, a definition of this process would be an organic approach in optimizing a website. This is a more natural process where the content of a website is given prime importance unlike the process of creating content for Search Engine Optimization which is usually a technique that uses paid advertisements, in-site links and other techniques to improve a website’s SERP. The objective of creating content for Search Engine Optimization is to improve a website’s rank in SERP through keyword analysis, link popularity and other methods.

The above mentioned process cannot be accomplished overnight. In fact, it requires a lot of time and effort on the part of the business owner or entrepreneur to achieve the desired result. To begin with, there are two primary seo factors which need to be taken into consideration. These are called on-page and off-page SEO factors. The on-page SEO factors pertains to optimizing the content on the website itself, while the off-page factors pertains to optimizing the website’s URL, description tagline and meta description tags.

CHAPTER 2 – ON-PAGE SEO

 

What is on Page SEO, as a website optimizer may ask, is all about how we optimize pages so that search engines will find it when a user types a keyword phrase in the search bar. Search engines, and Google in particular, have become very good at what they do. And it is no longer enough to have a great webpage. You have to have an excellent design and content. On-page SEO is the strategic process of optimizing content to make better rankings in search and bring relevant traffic to a site. Basically it involves tactics which help a single webpage rank for a specific keyword.

 

Keywords and keyword phrases should be researched so that you have the best ones that are related to your business and also relevant to your website theme. Keyword research tools can be used by professionals who are into on-page optimization for businesses. These tools provide information about keyword popularity and search volume. The research also shows how many other pages are ranking for the same keywords. Keyword analysis tools help you analyze your competitors and see what keywords they use. This is a great way to get ideas about what keywords you should use on your own webpage.

 

In summary, what is on page SEO is important if you want to attract targeted audience and convert them into buyers. Using good on-page SEO techniques can help you achieve this goal. Avoid bad strategies like keyword stuffing, which is something most website owners do. Keyword research is necessary if you want to know what is on page SEO.

CHAPTER 3 – OFF-PAGE SEO

 

What is Off Page SEO? As with on-page SEO, off page off SEO includes several components within a site such as content, images, Metadata, & codes, off page off SEO also includes factors beyond a site such as link building. When marketing an online business, it is wise to take advantage of the link building power that links have. Link building gives your website the “presence” that it needs to increase its visibility and generate more traffic.

 

There are many advantages to this off-page seo strategy. First of all, if you don’t have the time to build backlinks or to perform SEO strategies such as article marketing then this is probably the best way to go. This is a great way to generate lots of free traffic from the very start. Second of all, this strategy will allow you to build relationships with other websites and blogs which will result in more direct link building, at least indirectly. Third, with the right off-page seo strategy, you can leverage off page factors such as your keyword research, your blog / site content, your meta tags & keywords, backlinking, etc.

 

What is Off Page SEO Strategy? One off page optimization technique is to build natural links to your site. A natural link building is an important strategy because natural links from influential sites tend to have high rankings. These links are not artificially placed but are “naturally” based. There are many ways to find influencers and these include: directory submissions, social bookmarking and discussion boards, guest posting (you must make sure that the site owner or blog owner permits this), and PR sites (the blog posts should come from a PR company and the articles should be well written and optimized to their particular niche).

CHAPTER 4 – HOW TO RANK YOUR WEBSITE

 

What is on Page SEO, as a website optimizer may ask, is all about how we optimize pages so that search engines will find it when a user types a keyword phrase in the search bar. Search engines, and Google in particular, have become very good at what they do. And it is no longer enough to have a great webpage. You have to have an excellent design and content. On-page SEO is the strategic process of optimizing content to make better rankings in search and bring relevant traffic to a site. Basically it involves tactics which help a single webpage rank for a specific keyword.

 

Keywords and keyword phrases should be researched so that you have the best ones that are related to your business and also relevant to your website theme. Keyword research tools can be used by professionals who are into on-page optimization for businesses. These tools provide information about keyword popularity and search volume. The research also shows how many other pages are ranking for the same keywords. Keyword analysis tools help you analyze your competitors and see what keywords they use. This is a great way to get ideas about what keywords you should use on your own webpage.

 

In summary, what is on page SEO is important if you want to attract targeted audience and convert them into buyers. Using good on-page SEO techniques can help you achieve this goal. Avoid bad strategies like keyword stuffing, which is something most website owners do. Keyword research is necessary if you want to know what is on page SEO.

CHAPTER 5 – LOCAL-SEO

 

What is local SEO? As the name implies, local SEO is all about optimizing your site for a particular geographical location or the area that is closest to your home or business. If you own a local small business, you need your site (and blog) to ranked well for local search results. Optimizing your site for local search is all about making certain that people are able to find you when they do a search.

In order to understand what benefits of local SEO you can get from optimizing your site for a particular place, it helps to understand how Google measures keyword popularity. Google uses data from searches done using those keywords as its way of measuring how many people are looking for answers to those questions.

What this means for local SEO is that your keywords should be the most common searches that are done in your area. This will help to ensure that people who are specifically looking for what you have to offer can find you when they conduct searches.

The biggest benefits of local seo are that you will be able to target people who are specifically looking for services and products that you provide in your geographic location. You can also target searches for certain things like your business profile, or your company’s logo.

Another benefit is that it allows you to build a local presence within the community. Having your business listing on Google Maps, for example, can give you a great deal of exposure. You may not think that your business profile will help with local searches, but it can. Google Maps will help to attract local searches by letting your business profile appear more often on the map, which increases your chances of being found by searchers

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