Social Media Influencers are people who has the credibility to attract large amount of audience in a specific field. Their word of mouth has the potential to influence buyers and can persuade the audience by their recommendations to buy a particular product.
Definition
The word social media has reached unbelievable heights. The basic reason behind this is consumer awareness. Consumer now are no longer go by celebrity endorsements. They do their own research work and seek product and service recommendations before selecting a product. And those qualities today come via the medium of social media. Hence Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.
Who is an influencer??
They are people like you and me who have come into picture because of their expertise and transparency. Celebrities are mostly found endorsing the products on social media, television etc, but the influencers achieve their fame due to the qualitative knowledge and information they share on the social media which gives them an increase in the number of followers
Who Are Influencers in Social Media?
Around 40% of the world’s population are now using social media. They do look up for influencers in social media to help them making decision
Influencers are people in social media channels who have built a reputation for their knowledge and expertise on various topics. They via medium of social media engage large number of followers/. They have the skill and ability to keep their viewers engaged by their writing.
Types of Social Media Influencers
Majority of influencers fall in the below categories:
Celebrities
Industry experts and thought leaders
Bloggers and content creators
Micro Influencers
Celebrities
Celebrities as marketing influencers are the very basis of this category. Business houses have used celebrities to endorse their products since many years. However this option has turned out to be quite expensive as the Company has to pay huge amounts to endorse their products via celebrities. Celebrities may have many fans and gigantic social media followings. However, it is debatable exactly how much real influence they hold over those who follow them
Industry Experts and Thought Leaders
These experts mainly includes, Journalists, Academics, Industry experts and professional advisors. This has dual aspect. A popular journalist may be good in his writing and is associated with a well-known newspaper Company will definitely be a good influencer. If a Company gains attention of a journalist in a national newspaper who in turn also talks about your products will definitely help to gain more eyes, hence other influencers in this category have their share in influencing people customers in their respective fields
Bloggers and Content Creators
Blogging is a very popular medium of sharing information in social media. There are bloggers who posts their views and writing on various topics as health & fitness, children upbringing, travelling etc. They also have lots of followers and regular readers. If a popular blogger recommends your product which related to his blog will definitely help you to increase business. There are also guest posting option available on a big blogger. There is also an option to post videos in the blogs which also quite useful
Micro Influencers
Micro influencers are people having followers from 1000 to 10,00,000 followers and are considered experts in their fields. They can be food bloggers, fitness experts. They may be having lesser number of followers then other influencers but the efficiency is better than others. This is because unlike other influencers they are able to connect better to the audiences.
Why to use Influencer :
Many people know that social media influencers are a popular medium to increase sales but they do not know the exact benefits of and why should they engage them. Here are some important benefits listed:
Build brand image : Influencers work as a bridge between a brand and its market awareness. They help to build brand image. They help to create leads and boost up sales by engaging people on the social media .
Trusted voice: Influencers are trusted by the customers because of their reputation in the market. Hence one can easily endorse their products via their medium
Power to influence purchase: Around 80% of the consumers are driven by reading about a blog. Thus they do influence purchase
Value for money: Engaging an influencer is cheaper medium of marketing rather then for eg engaging celebrities. Personal connect with the consumers helps to build the trust.
Driving traffic: Driving traffic to the website plays a very important role in driving the consumers towards the sales funnel. They lead to more leads and in turn more business.
Improve SEO: When people are fond of some influencers they search for the same on the search engine. Thus increasing the chances for driving the traffic to your website as well
Audience connect : They build better audience connect due to personalised approach. They are able to reach to the people who spend maximum time on social media platforms.
Hence one needs to do thorough research before engaging the type of influencer and his niche. One needs to identify his proficiency in the field of marketing and then try to utilize him to the fullest .
Link building as the word suggests is creating links to navigate to other web pages of relevance to the reader. It is a hyperlink which is mainly called as a link is a way for the users to navigate between different web pages. They are like a web which enables the reader to crawl among different web pages and websites. There are many techniques for building the links and they vary in difficulty. However link building is considered to be the hardest part of the job of an SEO. And the one who masters it will remain at the top of the charts in the web rankings.
There is a right way and a wrong way of doing to build links to your website. If you want a long term benefit from this tool then one must focus on the process of earning links rather than buying them or otherwise achieving them through wrong and manipulative tactics which is also known as the Black Hat SEO which is a kind of a practice which may lead to your website being banned.
Organic link building is thus difficult and time consuming. Not all the links created are equal. A link created for e.g. from a wall street journal will have a greater impact on your rankings then a link from a small or a newly built website. Hence one needs to be careful while creating these links and must ensure that the Google guidelines are not violated at any cost
We need to understand the basic of how a link is created in order to understand the importance of link building. How the search engines sees the links and how are they interpreted.
There are two fundamental ways the search engine uses links;
To discover new web pages and to help to determine how well a page should rank in the results A search engine crawls over the web pages and then extracts pages and then add to their indexes. By using this technique they decide whether a particular page is of good quality and its contents are of a quality to be ranked well for keywords .
When they are analyzing this they not only check whether the page is having a good content but also check if the hyperlinks available on the page are of relevance and of good quality and as per the norms set by google. Hence the more high quality website the more likely you are to get a good ranking on the search engine
One of the Google founders Larry Page invented the Page Rank method which google used in the late 90s to measure the quality of a page based on the number of links pointing in it. The metric was later used as the basis of overall ranking algorithm and became a very good tool to determine the web page quality
However soon SEO discovered the ways to manipulate PageRank and search results Hence google started finding ways to discover websites which were not capable to be ranked and were manipulating the main cause
Link building done with thoughtfulness gives us benefits of getting higher ranking on the search engine. There are also backlinks. Are you aware about them ? It is a link from an external website to your website. If your web page consists of good content, more and more people will be sharing your website through different social media channels. More shares will create more linkbacks to your website.
Here are some benefits of link building;
Domain and page authority [DA/PA]
Are you aware how Google shows relevant data for a query? Google uses two factors ; domain authority and page authority to determine which web page should be displayed for the given query on the search engine. Hence if your webapage contains the keywords typed by the user then your website will who up on the list. The number of relevant links pointing back to your domain help in determining your domain authority. Quality and quantity of inbound links are together referred to as the page authority
Referral traffic
Have you wondered where is it that you are getting all this traffic on your website from? It is mostly because we are sharing the content on social media. When the content is a good quality content it is ranked on a trustworthy source. Hence when trustworthy engines like googl, Wikipedia etc show your results your website becomes trustworthy and hence we keep getting referral traffic
Brand visibility
Ever heard of guest posts? Do you know how they work? How do guest posts help get good quality backlinks?
Every guest posting website has a different set of online viewers. So every time you share a guest post on a new website, the chances of your brand visibility increasing are higher. Publishing sources and websites are always looking for new content that can draw visitors to their site.
When you share your content on such websites, not only do you get to advertise your brand and its usps, but even the publishing website gets to publish good quality content. This method is beneficial for both parties
Brand authority
Link building is a good way to make your brand become popular as a trustworthy website. Publishing genuine and good quality content and sustaining it for a longer period will give you a brand authority..
The more we share our content across other social media channel the more we get to know and attract new audience. Getting your content published in a renowned publication works in your favour, as users are assured that the content here is trustworthy and valuable to them.
Long-term benefits
Link building helps to give you long term benefits. Unlike traditional marketing tactics it does not require constant investment in every business campaign.
Hence more backlinks will help you attract more traffic. We need to remember that link building is an ongoing process, and every link built contributes to a more credible website in the future.
Better conversion rate
There are many influencers belonging to different industries, having a different set of audiences.
When influencers share your content, it becomes visible to a huge set of audience instantly. And because it is trustworthy mediums you get more rankings and business. This can have a great impact on your business
We hope you’re a little more familiar with the benefits of link building and why link building is important. What you aren’t using it? Then do contact and be ready to reap the benefits of link building in today’s competitive digital marketing world !!!
Link Building is the backbone of your SEO campaigns and should be given utmost importance. It should start right after your website gets live.
Accounting firms for any business house monitors the financial condition of the company and holds a very important position in the finance market. They provide very essential services of tax planning and monitoring the cost and expenses of a business house. On the other hand the marketing department is responsible to manage and develop the sales of any business.
There has been a good amount of competition in this field also. Like any other business accounting firms should also market their business to its existing and potential customers. Big accounting firms who have branches across the country often employ a marketing team and PR specifically assigned the task of monitoring the marketing area of the firm
Below are the few marketing tips for accounting firms
Strategic Plan:
The first marketing tip for an accounting firm. At first instance it may sound very obvious. But it is the first and the foremost thing to be done. Planning and strategizing is the first step towards marketing planning. It should include your marketing target and then SWOT Analysis should be done, which includes identifying the STRENGTH, WEAKNESS, OPPORTUNITIES AND THREATS. Keeping in mind the above points; a marketing plan should be made. Accounting firms are having expertise in certain areas which definitely should be the part of the plan. Weakness to be identified from past experiences and efforts to be made to cover the gap. Opportunities to be created by focusing on the existing customer base and trying to gather their word of mouth about their satisfaction levels. Threats to be identified which may be coming in from the competitors; should be taken care of with precautionary measures taken in advance.
Networking is the key
Networking areas for expanding your business are having many options than before. Now networking is not limited to collecting business cards and distributing your cards. It involves arranging workshops and events and attract the potential customers and highlight your own proficiency areas. Whats app messages play a very important role. Suppose there is any new tax law announced by the Government, then the key pointers can be circulated by putting whats app status and forwarding in groups with proper branding done on the pics circulated. Other social media options are also to be utilised to advertise your expertise and create a brand name in the field
Cloud technology
Cloud technology helps you achieve broader markets then the traditional markets. Cloud based applications are now considered the standard procedure of accounting rather than the old book keeping method. It gives you more security, cost efficiency and more flexibility rather than the traditional methods. If you want to survive against the competitors you need to apply cloud technology which is both safe and cost effective
Be in touch with the customers
“ Be in touch” holds importance in the business world also like in our social life. Once the work is completed you should always have a list of customers you have served. You need to be in touch with all your customers and provide regular updates about your new services and changes coming in the accounting field. This can be in the form of mailers, text messages, whats app messages, news letters etc. Birthday and anniversary wishes also help to create a good connect. Hence what revolves around comes around. You remain in mind of the customer and your name immediately clicks in his mind for reference as well as personal work.
Referrals the added bonus
Satisfied customer will definitely be a medium to get good referrals. Asking for referrals was considered bad earlier but now it is a myth. If a businessman is satisfied with your work he will definitely like to refer you further to his customers. Later the service and prompt revert part lies on you. You need to get in touch with the referrals immediately as in this competition world you may miss the bus in case you delay in getting in touch with our referrals.
You cannot and should not under estimate the power of digital marketing via medium of social media. Hiring and experts will definitely help as they are experts in the field and will apply the required techniques to help you advertise your business and key areas. Also if one business strategy is not working then amend the plan of action and try to get good results. However the cost part also needs to be considered as per the Company’s budget.
Appointa CRM
A Customer Relationship Manager definitely helps in bridging the gap between the customers and the Company. CRM remains in touch with the customers and provides prompt resolution for their concerns. He also works as a marketing person while interacting with the customers by promoting their areas of expertise. Here you need to be very careful while handling the grievance part. Grievances should be handled with patience and due diligence. A dissatisfied customer will lead to bad impact on the Company’s reputation
Offer free 10 minute consultation
Offering effective free 10 minute consultation does not involve lot of time. But it can lead to paying customers if the first interaction is effective and satisfactory. The framing of 10 minute session needs to be done with utmost care in order to create a good impression on the customer’s mind.
Optimise your website for mobile users
With the increase use of smart phones and social media you need to design your website which is user friendly and easy to access on mobile phones. Well-designed- website is one of the most attractive feature to attract any customer. Options of sharing and commenting should be there in order to know the concerns and feedback immediately on visit
Create a good logo, company name, brochures and newsletters. You need to make sure that your material effectively reflects what your firm is capable of doing and how you can be connected to get your services
Summary
The effects of good marketing strategy is more than just creating leads into customers; it involves long term connections between your firm and other individuals as well as businesses that help you sustain even during the ups and downs of the market
Accounting firms for any business house monitors the financial condition of the company and holds a very important position in the finance market. They provide very essential services of tax planning and monitoring the cost and expenses of a business house. On the other hand the marketing department is responsible to manage and develop the…
