In terms of starting an online business, it certainly makes sense that you make the most of well-established platforms to increase your odds of success – and there is no doubt that eBay fits firmly into this category.
There is no lack of reasons why this iconic online marketplace is a superb way to start your career in online selling. So, without further ado, it’s time to delve into a little more detail about some of the main ones.
Access a Huge Platform of Users
First and foremost, there is no doubt that eBay is the kind of world-renowned name that attracts millions of users every month. Of course, you may claim that this is going to set you back as you are competing against a lot of other sellers – many of them well-established already.
However, if you are able to cement a strong presence in your own market, you can truly make some serious headway in all the goals you want to accomplish – both now and long into the future.
Save Time on Setting Up an Online Business
If you are in the market to set up an online business quickly, checking out eBay is definitely going to be worthwhile. This is down to the fact that you would normally have to spend a great deal of time and money setting up your own website and coming up with shipping solutions yourself.
However, eBay’s logistical empire allows you to forgo this lengthy, complicated process, instead listing products quickly and easily on their world-class platform as well as dispatching orders on time and on a regular basis.
Of course, you will also need to check out how to make eBay deliveries in a way that is going to help you to ship eBay items with ease. Obviously, there will still be time and effort involved in the process, but that time and effort will be significantly reduced thanks to eBay’s efficient and streamlined service, which is an appealing prospect to sellers in so many ways.
Boost Your Credibility
You can spend a great number of hours and an even greater amount of energy ensuring that you have the appropriate kind of online shop with plenty of credibility. However, if you make the most of the brand presence and visibility that has already been long established by eBay, this can certainly help you out when it comes down to acquiring customers, making sales, and building brand visibility and trust.
When you are first starting out in the online business world, earning trust and growing sales from that trust can prove to be the trickiest aspect of everything that you are trying to accomplish in your business venture. However, with famous selling platforms like eBay, you get to take advantage of their fame and solidified trust, which sees you have customers coming through the proverbial door right from the start.
Increase Both Security and Protection
Beyond everything else, there is also the sense that you will be able to increase the security of your online store, as well as make the most of the extensive protection systems that have already been put in firm place by eBay – which are designed to protect both sellers and buyers.
Overall, these are just a few of the top reasons that are more than worth noting down when it comes to setting up a store on eBay. Therefore, if you find yourself setting off on an online eBaying adventure, be sure to check back and remind yourself of these perks that this major online selling platform can offer you.
How to Succeed as a Digital Agency in Sydney: The Ultimate Guide
Think you can’t make a living as an independent digital agency in Sydney? Think again. The local market is positively buzzing with optimistic and forward-thinking digital agencies who thrive on collaboration and innovation, rather than competition and backstabbing. This article explores the unique challenges independent digital agencies face when operating in this saturated market, along with advice from leaders working at their own successful independent digital agencies in Sydney. It will arm you with everything you need to succeed as a digital agency in this city…
What’s so difficult about being an independent digital agency in Sydney?
There are a few inherent challenges when running an independent digital agency in Sydney – namely, the struggle to compete with the ‘big boys’ of the market, and subsequently, the high expectations of both clients and staff. Firstly, there is a huge amount of competition in the digital agency industry in Sydney. Many companies have ‘added digital’ to their list of services, which makes choosing an agency almost impossible. The trick to finding your niche is deciding what makes your agency different from the rest. Secondly, running an independent digital agency in Sydney means you’ve likely come from a corporate background and are used to managing a team of managers and directors. When you transition to managing and leading a team of creatives, the culture shift can be unexpected.
How to succeed as a digital agency in Sydney: The essential tools
For your independent digital agency to thrive in Sydney, you’ll need to put in the hard yards at the front-end. This includes branding, marketing, and establishing your company as a trustworthy and reliable resource. Getting your name out there is the first step and will require you to undertake some serious marketing. This may include writing and distributing press releases, networking with key stakeholders in the industry, participating in events, and even undertaking guerilla marketing tactics like street-writing or stencil graffiti. You’ll also need to invest time and money into developing a strong and reliable brand. This includes everything from your logo and brand colours to your company culture and values. Investing in a professional brand identity is essential as it will set you apart from the competition and act as a unified tool for communicating your business to clients and customers.
Utilise remote working and overseas teams
All your competitors are likely to be based locally, which means hiring and retaining the best staff in the city can be challenging. You’ll want to offer competitive salaries, but you’ll also want to ensure your employees have everything they need to succeed. This could include providing remote working opportunities, encouraging flexible working hours, providing staff training and development, and providing a transparent and cohesive company culture. Managing a team across multiple time zones is a tricky task and one that’s not for the faint of heart. To succeed in this area, you’ll want to foster an open and transparent working environment. You’ll also need to clearly define your company values and set expectations from the get-go.
Work on multiple projects at once
One of the most important things to remember when running an independent digital agency in Sydney is that you’ll likely be juggling multiple projects at once. Whether it’s for a client or for your in-house team, working on multiple projects at once will allow you to fully utilise your team’s skills, build trust with clients, and stay on track with your profit and revenue goals. From the start, you’ll want to set clear expectations with your clients and ensure they know you’re juggling multiple projects at once. This will help ensure your clients are satisfied and pleased with the work they’re receiving. If you’re working on multiple digital marketing projects for your clients, you’ll want to make sure your team is regularly communicating and keeping each other updated. This way, you can avoid any potential communication breakdowns and ensure all projects are progressing as they should be.
Leverage social media advertising
One of the most underrated and effective marketing tools for any digital agency is social media advertising. Whether it’s Facebook, Instagram, Twitter, or LinkedIn, investing in paid advertising will allow you to expand your reach and connect with a broader audience. From the get-go, you’ll want to avoid over-spending on these ads. It’ll take some time to get your ads approved by the social media platforms, and you’ll want to ensure you’re not spending too much on your ads. The trick to successful social media advertising is targeting your ads to the right audience. If you’re hiring a digital agency, you’ll likely want to target a younger audience. If you’re advertising your company, you’ll want to target a slightly older audience.
Provide training and development for your staff
As a manager or leader in an independent digital agency, you’ve likely hired people who are talented and highly skilled in their respective fields. However, it’s likely that many of these employees are underutilised or under-trained. This is a challenge facing many leading digital agencies in Sydney. There’s a lot of skill-building that needs to occur both onsite and in-house, but there isn’t always the time or budget to invest in this. This can cause problems in the long run. Before hiring new employees, make sure you have a plan in place to provide them with the training they need to succeed. This could include providing training in-house, sending employees to conferences, or offering tuition and training opportunities through universities.
Running an independent digital agency in Sydney is a challenging and rewarding career. It requires hard work, determination, and perseverance, but the reward is worth it. Make sure you’re prepared for the challenges of the digital agency industry in Sydney by investing in the right branding and marketing techniques. This will allow you to stand out from the crowd and connect with potential clients and customers. When you’re ready to make the transition from corporate to entrepreneurial life, you can look to the examples set by these leaders to guide you on your journey to success.
Here’s How You Can Get a Freelance Writing Business Off the Ground
If you are talented as a writer, you may be able to monetize your skills as a freelancer to help bring in some income during your college years, or while you’re trying to launch a career after graduation. There’s a lot of demand out there for freelance writers and editors, in a variety of fields, from medical writing to marketing to ebook writing. This does not mean, however, that freelance writing is easy to break into, or that you can immediately begin to earn a living as a freelance writer. In addition, if you are going to be taken seriously as a professional writer, you need to be able to demonstrate excellent mastery of the language across the board. If you feel you have the ability and the work ethic, however, it can be an extremely satisfying line of work, whether you’re aiming to make it your full-time career, or hoping simply for a decent side gig.
Make sure your skills are top-notch.
Some companies hiring freelancers will send you links to proficiency tests, prior to considering taking you on. You don’t want to have a poor or mediocre score on your record. Also, if you are submitting pieces to publishers, they will probably have editors who are trained to spot grammatical and other errors. Sending in pieces that are not professional and error-free is a waste of time in such cases. So, if you think you need to brush up on your writing, proofreading, or editing skills, do so before you start putting yourself out there. If you are proficient enough to plausibly hire yourself out as a freelancer, it shouldn’t be too much work, to polish your skills and be prepared to compete in the market. Some refresher quizzes and writing exercises should help you identify and correct weak areas in your writing.
It’s not unusual to need a loan to help your business get off the ground, whether you need some funds for a new computer, a better home-based office, or to market your skills. Keep in mind that lenders and grantors alike will look carefully at your finances. If you have a high debt-to-income ratio, it may make it difficult to obtain financing, so take steps to reduce your debt.
Start creating content.
The easiest way to create a body of solid content is to start a blog. Consider doing so as part of a writer’s website, so pieces you share will bring readers back to your site, where they can learn more about your rates and services. You can create a professional-looking writer site, with a blog page, on platforms such as WordPress, Wix, and Squarespace. Do make sure you get your content on the site as quickly as possible. Also, consider writing guest posts for bloggers and freelancers in your network who already have a sizable platform and a broad audience. Chances are they will be happy to give you a boost in exchange for extra content. You should also start pitching pieces to different publications, especially those that pay per piece, so you can start earning from the very beginning, and link to all published pieces on your writer site.
Get your name out there.
Marketing is one of the biggest challenges you face as a novice freelancer, especially early on while your resume is still on the slim side. So, start getting your name out there, and getting your writing shared. First, make use of social media. Have a Facebook writer page, and start accounts on Twitter, Instagram, and LinkedIn. Like, share, and link to other writers’ work. Follow other writers and freelance professionals and promote their work, since freelancers all need to help one another out – and invite them to follow you, too. Take advantage of free marketing tools on those social media platforms that will help you extend your reach. Also, consider email marketing to get your name and your services known.
Find ongoing writing gigs.
The constant hustle of searching for calls for submissions, or cold pitching, can get pretty draining. So, see if you can find some leads for regular work where you contract to provide a certain amount of writing for a company or publisher. One way to do this is to look for postings on job boards such as Indeed or LinkedIn. Or get on a freelancer site and post your services, plus rates. Some job types that may be available to you include content writing, blog post writing, and working as a contributor to a periodical. Also, consider editing jobs to bolster your earnings. Some kinds of companies that might hire editors include academic publishers, book publishers, independent writers, and magazines or other publications.
Keep clients coming back.
Getting gigs and clients is great, but don’t forget that once you’ve secured a contract doing work you enjoy, you need to make sure those clients or companies want to keep coming back to you. One important rule to keep in mind, toward this end, is that you must always treat your writing like a job. When you contract for a client your end goal is not to create a unique masterpiece showcasing your name and talents, but rather to complete the work you agreed to do, in a timely manner, and as excellently as possible. Aim for a culture of collaboration in which you work with your client, rather than dismissing their concerns or acting as though their own voice does not matter. Always consult clients when you are uncertain about a project, always keep lines of communication open, and always complete projects ahead of deadlines. Having satisfied clients is one of the best marketing strategies there is, as they will be sure to recommend your services to their friends and colleagues.
No, it’s not an easy way to make money, and you probably won’t get rich. On the other hand, freelance writing can sometimes be a very lucrative field, if you’re willing to put the work in. Plus, it’s work you can do on your own terms, in nearly any space, setting your own schedule.
The knowledgeable and experienced specialists at Market Your Biz have the expertise to handle all your digital marketing needs. Call 1800 150 750 to learn more!
Every entrepreneur knows that time is money. Budding business owners want to do everything themselves, from manual tasks to specialized processes that require professional skill sets. But all that time focused on things you don’t really need to be focusing on is sucking you away from the big picture. To be able to focus on revenue, optimization, growth, and other big picture questions, it is imperative that you free up your time. Here, Market Your Biz takes a look at some great small business technologies.
Collaboration and communication are essential attributes for every business. Transparency and easy communication are critical to upping sales and revenue. To ensure a free flow of thoughts and messages, use an app like Flock that makes it easier for employees to stay on top of things. You’ll be able to exchange messages, share files, host video calls, and manage to-do lists. The best part? Flock offers syncing with the most popular business tools out there, including Twitter, Asana, Google Drive, and more.
Another excellent communication tool is InEvent. It is a powerful software solution for business-to-business communication, video conferencing, and hybrid experiences. It also has built-in integration of marketing tools to enable you to better communicate with your customers.
If you’re always on the go, TripIt is the app for you. With conferences and commitments piling up in different locations (and perhaps different cities), it can get challenging to keep track of it all. This app allows you to organize your travels all in one place. It forwards your scheduled bookings (you can manually add entries too) to your inbox so you know exactly where you need to go or be at any given time.
Practically every computer user is familiar with Adobe Acrobat and it’s common PDF file structure. But Adobe also has a host of online tools to help users with common tasks, like PDF file merger. Using these tools can save you a lot of time and headaches.
Do you have an overflowing inbox? We get it, it can be challenging to keep track of all those emails constantly coming in. However, it’s important to stay on top of things because missing an important email can have serious consequences. SaneBox offers the ideal solution for a cluttered inbox. The app uses advanced AI to filter out spam mail from the important ones. It will also sort through, unsubscribe and snooze those irrelevant emails so that you can focus on the important stuff.
Practically every business needs some kind of software solution for handling financial transactions. Plaid’s transaction API is a purpose-built solution for any business’s transaction tracking needs.
In all the busyness of entrepreneurship, don’t forget to put aside some time for your personal development as well. Reading and opening ourselves up to different methods, thoughts, and knowledge systems will be key to growing and retaining a successful business. But if you find yourself lacking the time to sit down and read each night, use an app like Blinkist. Each listen is between five and fifteen minutes long – the perfect amount of time to absorb information. This way, you can be growing your mind even when you’re stuck in traffic or in the gym!
Social media marketing is likely a big part of your business. If you’re looking to make posting across different channels and networks easier, check out Buffer. This app lets you sync and schedule content so that you can rest assured knowing your business is out there getting promoted and optimized.
Work with Professionals
While the above apps can free up your time and enhance productivity, sometimes you still need help getting the job done, especially in the case of marketing. You can try to navigate this solo or through various apps, but professionals like those at Market Your Biz can ensure you make the most of your marketing efforts. From SEO to Google Ads to influencer marketing to video marketing and more, Market Your Biz can function as a one-stop-shop for all of your marketing needs, making it easier for you to focus on big picture elements of running your business.
As a small business owner, you’re likely always on the go. With a million things on your mind, why add one more task to the list? Use technology to all of its potential to help keep your eye on the ball. These apps will automate your workflow, reduce staff billable hours, and most importantly, free up time so you can grow your business successfully.
All small businesses’ operations are included in Accounting. Those companies lack the means to justify hiring an accountant. In many cases they have to figure out themselves the best accounting tools for their business. As there are so many solutions to choose from, it is tough to decide where to start.
To help you short-list the best small business accounting software, we have compiled below a list of the best options available in the market now.
It is one of the most important resources in this category. It has facilities like receipt capture and 24/7 chat support. It also integrates with PayPal, Shopify, and Square. It has many other features as well, hence it is very popular for many small business companies.
All plans of this resource facilitate tracking income and expense, send invoices and receive payments, run reports, send estimates, track sales and taxes, capture and organise receipts. In case you require to track inventory, track time, and full service payroll, there are more advanced plans also available.
Intuit QuickBooks is ideal for small businesses. It is an affordable, time-tested and easily accessible solution, suitable for a company of any size. It is reliable with exceptional functionality.
It makes small business accounting more efficient. It can save a lot of time every year on filing for taxes. This software integrates with many business applications and provides you with an integrated single dashboard to manage your finances and accounting. It also has a facility to take regular secured backups. Its mobile app enables you to keep track of your business at all times. FreshBook is ideal if you require to send out recurring invoices, need time tracking capability, or run a subscription model business.
It also includes a feature that lets you see the exact location a customer opened your invoice thereby eliminating excuses of non-receipt of the invoice. FreshBooks has affordable plans suitable for businesses of every size.
Pabbly Subscription Billing is a recurring and subscription management software for small and medium sized businesses. This software has been designed to provide real-time actionable metrics on your monthly payments, revenue, net revenue,active customers and new subscriptions. It also automates all your business workflows, customer communication and invoice creation resulting in saving your time which you can use for your business growth.
Its subscription billing model is one of the major features. The most noticeable feature is it does not charge any extra fees on the basis of per-transaction and monthly revenue generation. Its consistency and the top rated functionality make it the best option for a business.
It is a powerful accounting solution for small businesses and individual contractors. Its main emphasis is on easy user interface, better sync across various important segments like your bank accounts, track your expenses, and balance your books with ease.If you invest in its other products, it lines up with Wave’s additional resources. It’s like an all-in-one solution for your business.
It is also suitable for a freelancer or a business having just a few employees.It’s worth highlighting that most of its services are free including invoice and transaction management.
This software offers a centralised platform that covers almost every aspect of your business- from purchasing to warehouse management to job costing. A wide range of tools includes a powerful suite of accounting features that can help any small business streamline processes like data entry and syncing invoices.
The platform’s accounting element also seamlessly integrates with other applications like Xero and Quickbooks- with additional resources that allow for real-time visibility into your financial data.
Its pricing is certainly higher as compared to other solutions, hence it may not be suitable for all businesses. Still, for a one-stop, comprehensive solution for virtually all your business needs including accounting, this may be the right choice for you.
Tipalti automates the entire accounts payable process, liberating you to focus on making strategic decisions of your business.The solution can streamline international payment processing in about 190 countries, automate your payment operations and even make sure you pay your taxes on time and avoid any default.
It is perfect for deadline-driven businesses. It can help you keep control on and meet time-bound objectives every time. This programme aims to correct all key issues like late payments, non-compliance, and administrative overload. Tipalti is ideal for you to keep your accounts payable process timely and smooth. Its pricing is available on request.
This software is specifically designed for desktop users. It provides double-entry accounting tools- from time billing and reporting to inventory that are customizable and optimised for desktop users. This program has a unique facility of one-time fee potentially saving you considerable money as in subscription costs.
If your business doesn’t need a mobile option, AccountEdge can be an ideal choice for you.Yet there is an option of cloud-based collaboration available for purchase which can give you mobile flexibility.
Sage saves your lot of time on administrative tasks. This software performs multi tasks like sending invoices, tracking payments and expenses, and calculating what you owe in the coming tax season. There are certain limitations of this software. You do not get Time-tracking and collaboration tools and also payroll is a separate product.
Sage is suitable for small to medium businesses. It is expensive in the list of all such softwares yet its features are quite impressive which justify the pricing. If your small business is capable enough to afford little extra cost, it is worth considering for Sage 50cloud.
Kashoo offers powerful functions at a reasonable price. It offers automatic reconciliation, categorisation using machine learning technology, and income and expenditure tracking.
It is perfect for small businesses that require truly simple solutions. Kashoo offers plans and features that meet with requirements of any small business. Its functionality is simple, seamless but effective. Its pricing structure allows for unlimited users at a relatively low price.
OneUp is a double-entry accounting solution.It provides sync with your bank, categorises bank entries and validates suggested entries which helps you to to update your books quickly and accurately. In other words about 95% of your accounting is automated.
The other features of this software are impressive as well. The flagship feature of this software is its inventory management capabilities. The program automatically adjusts your inventory levels as they change and suggests you reorder. If the main focus of your business is inventory management.
From the above narration you will understand that depending on the size of your business, exact requirements, and your budget you can decide which one of these solutions is the best for you.
All small businesses’ operations are included in Accounting. Those companies lack the means to justify hiring an accountant. In many cases they have to figure out themselves the best accounting tools for their business. As there are so many solutions to choose from, it is tough to decide where to start. To help you short-list […]