How to Storyboard for Better Video Marketing Results

How to Storyboard for Better Video Marketing Results

Photo by Sam McGhee on Unsplash

Many brands are turning to video to appeal to consumers, grow an online audience, and sell more products or services. Though video is a powerful marketing tool, there’s more to it than hitting record. The prep work is paramount, and this guide from Market Your Biz shares everything you need to know.

What Is a Storyboard?

In film, including short video productions, storyboarding helps visualize scenes before production starts. When you create a storyboard, you break down a scene (or multiple scenes) into small pieces.

Each scene snippet has its own notes, directions, and script details. When you’re filming with a team, a storyboard keeps everyone on the same page. A thorough storyboard can save time and frustration, too.

Who Needs a Storyboard?

Storyboards are useful in many projects and industries, though they originated in animation for film, TV, and video games. Storyboarding also helps companies map out customer journeys, gives writers a way to plan chapters or scenes, and more.

For videos, storyboarding showcases the overall project goal and how a team can get there. If you are hiring outside help, like actors or animators, a storyboard is an essential roadmap for outsiders who may not be familiar with your brand or story.

Benefits of a Storyboard

A storyboard serves as a game plan for your video content. A clear storyboard makes production easier and helps you stay organized. It can also lower the time cost because even small details appear on the storyboard, so there’s less confusion and checking for clarification.

When time is money, such as if you hire outside help for video content, sticking to production timelines is crucial. Storyboarding helps you stick to a budget and project expenses for props and materials.

Establish Your Message

Most businesses use video for marketing purposes. Even behind-the-scenes content or customer interview footage serves as marketing fodder to attract new customers. Every video needs a clear marketing message that aligns with your brand.

As Indeed explains, there are many types of marketing messages, all with different purposes. You might appeal to ethos by showing your company’s credibility in a video short. Or, you might use humor to connect to consumers personally.

Target an Audience

All content creators (which includes business owners) make their content for a specific audience. Before filming videos to post online, brands need an audience profile in mind. Who is your ideal consumer, what do they want, and what content will attract their attention?

Attracting the right audience also involves nuances like the platforms you post on and the hashtags attached to your videos. A great way to plan your video content, even before storyboarding, is to see what other companies in your industry post. Watch their videos to see what works, what doesn’t, and what inspires you.

The most influential video-friendly social media platforms include Facebook, YouTube, Instagram, TikTok, and Snapchat. Each platform has rules and guidelines for content and length limits. Research your target audience to determine which platform best supports your content and intended viewers.

Write the Script

After establishing the main theme or message, it’s time to weave those details into a written script. Scripts include in-depth information beyond the basic message, too. Your task is to build a world and characters that speak to your audience, which takes more effort than writing a story.

Your script should include dialogue, movement descriptions, action lines, and even camera direction. The more explicit the script, the clearer your vision, and the easier it is to achieve the desired result.

Cut Your Video Budget

Developing, storyboarding, casting, and recording your video can become expensive, even for a short project. For professional-looking yet affordable videos, explore ways to save on various steps in the process.

Using royalty-free videos with extensive stock video footage can reduce costs significantly. Subscribing to a stock site gives you access to quality HD videos that save time and the cost of hiring actors or renting studio space.

Like any marketing strategy, the right video content can expand your brand’s reach, delight consumers, and boost your sales. Start with storyboarding for a seamless video production experience and a final product you can be proud of. You can save substantially by using royalty-free videos in your marketing.

Count on the knowledgeable and experienced team at Market Your Biz for all your digital marketing solutions. Schedule a call today!


Benefits of Video Marketing

Benefits of Video Marketing


Benefits of Video Marketing

In today’s world Video Marketing is nothing new, rather it is in trend currently with the increased use of social media in the digital marketing world. In fact the year 2016 has been called the year of video. In this article we will go through the benefits of  video marketing and how it helps in expanding the business opportunities.

  • How videos can help built up your Business ;

Video marketing is capable to accomplish all the benefits of traditional marketing. The best way to encash the anxiety of humans is through the videos as we as humans have a tendency to watch images and videos no matter whether it shows a funny video of cats or dogs or a business promoting its key feature. Hence a good video will definitely give desired results and publicity

  • Increases Brand awareness;

It helps to increase the customer base as it helps people to know about your brand, business and products. With videos, you can quickly convey your key features and increase the exposure to potential customer by offering entertaining and attractive videos with a good message. This shall leave a mark in peoples mind

  • Increases online presence

In today’s world of social media, videos definitely plays a vital role in attracting  customers. Biggest example is You tube which is one of the largest Search Engine.

The more the people find you in the various social media options the more chances to get the buying customers. A good video shall explain all the key features  of the product in way that all the concerns of the customers are answered in the video itself. Like for example the online purchase website of clothes now a days have a video covering all the points of the product like the size fabric etc. Videos having advertisement on you tube Facebook and Instagram are the best example as the people are busy watching a post or a video and an attractive add will definitely compel the customer to view the whole advertisement video. More than links. Images or plain text video has the better chance of getting shared and get more and more followers.

Build trust

Marketing is all about building the trust of its potential customers. Customer feels that the marketer understands the concerns and choice of its customers. In today’s busy world no one has the time to personally meet each and every customer personally to build the trust. Hence the customer sentiment can be captured in the best possible way in a good quality content video.

Benefits of video marketing :

Earlier it was not possible for small businesses were not able to utilise this medium due to higher cost. But now due to smart phones and other facilities of media marketing coming in all the categories of businessmen can opt for this option.

Below are some of the major benefits:

Improves search engine rankings

Videos helps to increase your Search Engine rankings. This increases customer engagement and conversation. Google searches for particular key words on the Search Engine and if the search is accompanied by a video they understand that the link searched for is providing the relevant information for its user

Enhance your mobile marketing

Mobiles today are one of the most important medium for accessing information online. With advancement in technology video is not fit for mobile marketing

Video content on the mobile can be viewed on full screen hence the viewer gets full experience. Even if the viewer is not fully engaged in your video on a desktop laptop or mobile still the audio will be delivering the message

Conveys information more effectively

When you’re trying to find out more about a product or service, you want the details quickly, in an easy-to-process presentation. Video is an excellent way to communicate with your potential customers. In just a few seconds, you can grab their attention, explain what your business is about and why they should buy. Can you do that it in writing? Sure, but you can do it faster and more memorably in a quick video covering all details

Good return on investment

With the development in the technology videos are no longer considered to be a thing where huge budgets are needed. One can make a decent video with a little planning and strategy using a smart phone. Customers are not expecting a block buster film from this small video but yes if it has good content it definitely has the potential to leave a mark. Also small clips containing all details are enough now a days to pull the customers and hence huge budgets are no longer required

Hence to summarise the above points video marketing is a very good medium if utilised properly. Keeping in mind the customers need and the trend going on in the market. People will definitely give u an eye if a small video catches his attention in the very first video published.

Hence – First Impression is the last Impression works.