Influencer marketing has been all the rage ever since the inception of the social media wave. Did you know that the influencer marketing industry is worth a staggering $13.8 billion? Plus, given the proliferation of social media, things are looking up for influencers.
In a world saturated with ads, influencer marketing is a break from the madness of aggressive digital advertising. This is not to say that influencer marketing isn’t a form of advertising.
However, influencer marketing is subtle and premises on relationships between the influencers and followers.
By using the power of social media, influencer marketing allows you to market your products to customers indirectly. Today’s post will look at everything a business owner needs to know about influencer marketing.
What Is Influencer Marketing?
Influencer marketing is a type of social media marketing that involves hiring an influencer to market your products.
An influencer is a social media user who has established a huge social media following and credibility in a particular niche. Social media influencers can convince their audience about anything because of their authenticity and credibility in that particular niche.
This type of marketing leverages an influencer’s popularity, expertise, fanbase, and reputation to promote products and services. It’s an incredibly effective marketing strategy for driving brand awareness and increasing a company’s reach.
Given that seven in ten Americans are avid social media users, this makes perfect sense.
Social media influencers are the internet’s celebrities and can market your products because of their visibility and massive following. They can be anyone from an individual, celebrity, group to a band.
These days bloggers have become an integral part of influencer marketing because of their considerable online following. Most bloggers have also done their part to become authorities in their specific niches. Internet users are more likely to trust products that bloggers recommend than products from traditional advertisements.
Types of Social Media Influencers
Looking for a social media influencer can be a tad overwhelming for the most part. That’s because with the plethora of available options, finding the right influencer is a lot harder than you think. Influencers break down into five types, and they are:
Nano influencers: They are influencers with the least influence with about 5000 to 10000 followers.
Micro-influencers: These influencers are one step above nano influencers. They have between 10,000 to 20,000 followers.
Mid-tier influencer: Mid-tier or power influencers have considerable influence and boast 20,000 to 100,000 followers.
Mega–influencers: Mega influencers are the big fish of influencer marketing, with around 100,000 to 1,000,000 followers
Celebrities: celebrities sit at the top of the social media food chain and live by their name. Celebrities are users with more than a million followers.
While celebrities have the most followers, nano influencers have the most customer engagement. If you’re looking to learn how customers feel about your product, you best look for a nano influencer. However, if you want to spread the word about your brand, then look for a celebrity.
Types of Influencer Marketing
Influencer marketing has morphed from a simple pay-to-advertise marketing method to a diverse form of digital marketing. There are various forms of influencer campaigns, but the common ones include:
This is a type of influencer campaign most common with Instagram and Youtube. With sponsored content, brands pay influencers to promote their products or services on their posts directly.
Influencers must create content that resonates with the brand’s message. They must also find a way to fit the brand in their posts and follow its instructions. Influencers receive direct payment from the brands or commission from the sale of products.
You’ve probably seen a couple of unboxings yourself, and they are a great way of marketing products. Unboxings are more common on YouTube, where an influencer opens up and reviews a product.
The problem with unboxings is that influencers must give an unbiased review of the product in question to retain credibility. Negative comments or reviews can hurt your brand’s image if the product isn’t up to par. This makes unboxings a bit risky.
You can think of affiliate marketing as a commission-based form of influencer marketing. With affiliate marketing, the brand pays the influencer for any customer that comes directly from the influencer’s social media page or website.
It’s a feasible option for most businesses because they don’t have to spend time looking for an influencer. All they have to do is post an affiliate program on their website and wait for influencers to join.
Social Media Takeover
Social media takeover is an influencer campaign that aims to grow your brand’s social media following. With social media takeover, you relinquish full control of your social media profile to the influencer.
This allows influencers to post their content on your profile to promote your brand.
What Are the Benefits of Influencer Marketing?
Influencer marketing is pretty popular among businesses, especially those in eCommerce. This could be because of the numerous advantages of this form of digital marketing. Some advantages of influencer marketing include:
Increases Brand Awareness
Influencer campaigns are great for promoting brand awareness and spreading the word about your company. A single post by a popular influencer has the potential to reach millions of people in a single day.
Builds Trust and Credibility
Influencers are essentially authorities in their lines of interest. Influencer fans are more likely to buy what the influencer recommends. That’s because they trust the influencer’s choice of product.
Influencer marketing is great for your SEO because of links. Links are a major ranking factor, and influencers help you build more backlinks as you reach a wider audience.
Embrace Influencer Marketing To Grow Your Customer Base
Influencer marketing is a great way to spread the word about your business and increase conversions. If you’re looking for a cost-effective way to expand your brand reach, look no further than influencer campaigns. If you’re new to the whole thing, there’s no harm in asking for a little help.
Feel free to contact us today if you need any help with your influencer marketing campaign. A little professional help will go a long way in crafting the perfect influencer campaign for your small business.