Local SEO Benefits to Your Small Business
When you’re looking into how to get local SEO done for your business, you’ll likely find that there are a number of different strategies which can be implemented. Many people are very scared off by SEO or anything related to it because they’ve been trained to think that it’s complicated and that doing SEO properly will cost them money. This is completely untrue! Learning local SEO will cost you absolutely nothing. It doesn’t even require any money from you.
One of the first terms you’ll hear from your local SEO consultant is “Content-centric strategy”. A content-centered strategy is simply any local online mention of your business s name, its address (hopefully including all zip codes), where it’s located and possibly a few sentences about its history. All of this should be done on either a local level or nationally and internationally level. The reason that content-based SEO is such a popular strategy is because content is what holds a search engine’s attention. Think about it – if you have great content and a lot of it, you will achieve both high-quality visibility as well as long-term brand loyalty from your customers.
Another great strategy is called digital marketing. This is basically creating content for the Internet that is focused around your local or online presence. For example, you may have an account on Facebook for local businesses. You can also create a page specifically for your businesses within the Facebook map. Digital marketing provides so many benefits to businesses, and here are just a few:
High-quality Visibility: Content is key, but what if you didn’t have the content you need? What if your business location is constantly left out or forgotten? When your business isn’t represented in the search engine results because of a lack of content, this is when people start to notice. Social media marketing is one way that many local SEO services utilize in order to get noticed by potential customers. It really benefits your bottom line, and if you can make your page more visible to Facebook’s users, this will increase your overall sales.
Branding Benefits: Not only does it benefit your bottom line when it comes to digital media, but it also benefits your branding efforts. Many local SEO services offer social media marketing benefits in order to boost your web traffic and brand recognition. If you can get more traffic to your site through your Facebook page, then you can use the same strategy with your Twitter account or with other social media accounts that you own. Once you brand yourself as a local business, then people will begin to associate your business with those locations that are closest to where you are. You can literally brand yourself and your business in a very effective way, which is one of the biggest benefits that can result from local seo services.
Advertising Costs: One of the biggest benefits that come with local SEO is that it actually saves you money on advertising costs. There are plenty of times where local small business directories are completely free, but they do cost money to submit your listing to them. However, when you use local SEO services, you can submit your listing to dozens of different local business directories for a fraction of the cost. The listing can be placed on local web directories such as Merchant Circle, SuperPages and OpenRoad, which all cost the same amount as a standard listing, but it can take up to 15 clicks before your listing is actually listed in the search engine. This is an extremely efficient way to manage your web traffic, and using local SEO services is one of the most effective ways to reduce your advertising costs.
Web Searches Ranking: As mentioned above, there are hundreds of local seo services that will submit your website to thousands of different web searches across the internet. In order to stay competitive in those searches, you have to make sure that your website is listed within the top ten searches. A listing in the first page of a search results will cost you thousands of dollars every month, so if you want to be successful online, it is very important that your site be found within the first few search results. Local SEO services will help to reduce your competition by targeting the people who are searching for your type of product or service.
Overall, the benefits that come from local seo are too numerous to mention here. The biggest benefit is actually in how it benefits you, the small business owner. Every small business owner should be thinking about how to use local SEO to improve their web traffic, increase sales, and stay competitive in the world of web marketing. The benefits above are just a few of the many that make local SEO such a great service for small businesses. For more information, contact a local seo company today.