What is Small Business Lead Generation you ask? Quite simply, it is the process of building interest, specifically customer interest, amongst prospective customers to a small or medium sized business. It may be achieved through various means such as advertising and marketing, but the primary driving force behind this phenomenon is generation of interest amongst potential customers. What is more, lead generation can also be achieved by small businesses by way of word of mouth, or even through the actual distribution of information regarding the products and/or services offered by a business.
How then does lead generation actually work? Quite simply, through marketing methods. Let us say a business is offering a product or a service that is engaging and appealing to potential customers. Now, through various marketing methods the business owner is able to capture interest, namely awareness, through the potential customers regarding his offering.
However, what if there were a different type of marketing strategy that could help businesses to capture leads, as well as help them to convert and retain those leads? That is right; a marketing strategy such as lead generation automation. Such a strategy would help businesses to automate the lead capture process, thereby greatly reducing the time required for generating interest, as well as, ensuring that interest is retained once it has been generated. Below, we discuss the role that such an automated system can play in lead generation.
Lead generation automation systems can help small businesses achieve two important goals. First of all, such systems can help businesses to save time and money. This is especially so where most small businesses have limited staff, or where managing such strategies can be quite challenging. Through automation, these businesses can focus their efforts on improving other aspects of the business such as product quality and attracting new potential customers to the business.
The second goal that this tactic can help with is the second one mentioned above. With this tactic, small businesses can concentrate their marketing efforts on maximizing the potential conversions. Here, it is important to note that there are different advertising techniques that can be used in order to maximize this particular goal, such as:
Social media marketing is one way through which many companies have been able to use this tactic to boost their lead generation efforts. In fact, many companies and brands have seen great results from social media marketing. Through this tactic, a brand can create, develop, and share a relationship with its followers on a more personal level. Many followers will in turn follow back to encourage this trend, thus helping the brand to generate more leads at a faster rate.
A great way to utilize this tactic for lead generation, is by engaging followers on a more conversational level. For instance, you can create a conversation on a local business’s page, then ask questions like, “What would you like to do?” or “Where would you like to go?” This will allow you to gather information that you can use for lead generation through your social media marketing campaigns.
The final goal that this marketing tactic can help with is called self-directed buyer marketing. This is a great way for small businesses to not only create content, but also generate leads at the same time. To use this tactic, a business will post a question or idea on a popular blog site, then wait for others to answer this question. When this question is answered, a company can create content about this answered, such as an ad for another product that can help them sell more products. Many times, companies will take the affiliate link and direct this back to their own website. This is the last tactic to see here; in order to generate high intent leads, a small company will need to create content, then direct it back to their website.