Why Do SEO and Digital Marketing Matter?

Written by Jvalin Sonawala


What is the reason as to why do SEO for small businesses? Is it only because it will get the website higher in the search engine rankings? No. Yes.

SEO can significantly affect a new website redesign in two different ways. Removing SEO from a new website redesign can lead to a loss of sales and traffic. However, incorporating SEO into a new website redesign, though, can lead to increased sales and traffic improvements. Let’s discuss these two avenues.

Many businesses believe that the reason they are receiving lower search engine rankings is because of their content. This is not necessarily true. While this is true of inbound marketing strategies, including article marketing, social media optimization, and other outbound marketing methods, the source of search engines’ indexing problems lies in the page 1 placement of the website.

Inbound marketing strategies such as article marketing, video marketing, and social media optimization have been around for years and have proven effective for many businesses. However, they are not effective when it comes to getting websites to reach the top of the search engine results page or SERP. Google, MSN, and Yahoo use spiders called “spiders” to crawl the internet. These spiders are not programmed to return only pages with text content. Googlebot and Yahoobot are programmed to search for links from every webpage that the crawler traverses. The result is a list of all links on the web.

Googlebot and Yahoobot read the URL’s that appear in the search engines results page (SERP). They use algorithms to rank web pages for relevance to the search query. This means that if a page contains text but is off indexed by the search engines and appears in a low position due to a low number of links leading to it, Google will give that page a lower ranking than pages that contain no text but contain many high quality links leading to it. This is what is known as Google juice. Google wants to give you juice so that you will rank high in the search engines.

An inbound marketing strategy to get high rankings in the search engines involves building the necessary links to your site. There are many ways to build these links. One way is to submit your site to web directories that focus on specific topics. Another way is to write content based on keywords and submitting it to online article directories. Article marketing is also a popular way to promote websites.

Another reason why do SEO and why do digital marketing are important is because of search engine optimization and search engine marketing. Search engine optimization improves your website’s visibility in the search engine results for specific keywords. Search engine optimization is used to improve the quality of traffic that comes to a web site. It also helps to improve the rankings in the search engine results for specific keywords. Finally, digital marketing is used to improve the quality of traffic that comes to a web site by using various tools and techniques to attract organic traffic from other websites that focus on the same topic.

Organic search engine optimization requires using several methods to achieve good rankings in the search engines. One method is called backlinking which involves getting links from other websites. Another method is called link building which is building quality one way backlinks to your website. A third method called reciprocal linking is getting a link from another website with an inbound link to your website. These are some of the most common methods to achieve good rankings in the search engines.

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