Marketing is one of the most important responsibilities that your company has. After all, you can’t expect to achieve peak levels of success if you don’t get your brand in front of the right demographic.
Digital marketing, in particular, is a notably effective method.
When hiring a digital marketing agency in Sydney, there are a few questions that you should keep in mind to help you determine if they are right for your business. Let’s explore the ones you need to know about.
1. How Well Can You Accommodate My Goals?
One of the most important questions to ask your prospective digital marketing agency is how well they are able to accommodate your goals. Unfortunately, not every marketing agency is able to meet the needs of the businesses they work with.
This question is essential, however, because it will allow you to gauge their reliability based on their answer.
Ideally, the agency should have a cohesive response that outlines its course of action. If they attempt to circumvent answering the question, this is a red flag to take into consideration. In a situation like this, your results might be far below what you expect.
2. Can I View Examples of Your Past Work?
To get a better idea of how your marketing agency will perform, it’s highly recommended that you take a look at examples of their past work. When browsing their portfolio, keep an eye out for two primary factors:
- The overall quality of their projects
- The diversity within their portfolio
To elaborate on the latter point, it’s best to hire an agency that has proven itself to be successful under a wide variety of circumstances. This will help ensure that they are able to handle any nuances associated with working for you.
3. Have You Worked With Businesses Like Mine Before?
You may not be able to find an example of a past project that perfectly aligns with the type of business you run. So, you may need to inquire about whether or not this agency has worked with a company like yours before.
If they haven’t, it’s not the end of the world – they simply need to outline how they plan to accommodate you.
If they have worked with businesses like yours, this is more or less a green light that they can offer sufficient results. In this scenario, ask to see related projects if you were unable to find them on your own within their portfolio.
4. How Do You Define Success?
Unfortunately, some marketing agencies will have a drastically different version of success compared to what you have in mind. For example, you might want to exponentially increase the monthly traffic that your website experiences.
However, your marketing firm might consider any traffic increase at all a successful result. As you might guess, this can easily lead to a handful of issues.
Many business owners will begin to wonder why they invested so much money and resources only to achieve a marginal increase in their performance.
Ask your prospective agency to give you their definitive version of success. As long as that aligns with the goals of your business, you’ll know that you’re on the right track.
5. How Many Other Clients Will Your Account Managers Work With?
Working with a large agency comes with pros and cons. One of the most notable benefits is that they have plenty of tools and resources at their disposal to help you hit your required metrics.
The downside, however, is that you can sometimes get lost in the clutter if they don’t have enough account managers to handle their clients. Although this might seem like a strange question to ask, it will provide insight into the type of experience that you can expect from them.
If a single account manager is handling dozens of different clients, they likely won’t have time to keep you regularly updated on how your campaign is going. Similarly, they may be notably difficult to get in touch with if they are always in different meetings.
An account manager should only have a handful of clients they are responsible for. This way, you can ensure that your business gets the level of attention that it needs.
6. How Can I Get In Touch With You?
Interestingly, it’s not uncommon for a client to meet with a marketing firm and then not hear back for weeks at a time. In some cases, they may also have difficulty getting in touch with the firm they are working with.
Not only could this disrupt your own internal operations, but some people may even begin to wonder if they’ve gotten scanned.
When you decide who to work with, establish a primary method of communication with your marketing agency. You should also determine how often you can expect to hear from them.
Depending on how busy they are, it may not be realistic to expect updates two or three times per week. In contrast, however, you shouldn’t settle for working with a firm that will only reach out to you every 90 days.
Finding the Right Digital Marketing Agency in Sydney Can Seem Difficult
It’s not nearly as complicated as you might assume, however. The above information will help ensure that you find the best digital marketing agency in Sydney for your company.
From here, you can take your marketing efforts to the next level. Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.