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How to Build a Pinterest Marketing Strategy

Pinterest Marketing

Written by MYB Agency

May 26, 2021

Steps to create a Pinterest Marketing Strategy

1. Create a Pinterest Page This should be pretty easy. When you go to Pinterest, select the “Search” button at the top of the site. Type in whatever keyword or phrase you’re looking for (and you should also include a holiday if you’re looking to attract shoppers during the holidays), then click on the “Search” button. Once your results load, you should see a lot of pins related to what you searched for. Click on a pin if you want to learn more about it, then copy the URL. Then open up your browser and save the website you want to include in your Pinterest board. 2. Choose a Blog Post Template This is where things can get a little complicated. You don’t want to get lost in the weeds, so you want to narrow your focus.

Introduction

We don’t want to make Pinterest look complicated, so we’re going to start with a fairly basic example: finding out what your audience wants to see. There’s a lot you can do with this information — not just pinning products for sale or giving a tour of your business — but we’re going to focus on the two most common uses: 1. To get the most engagement Create a Pinterest Board This is the first step. You can set up a board with whatever you want. If you work with a physical retail store, a group of friends would be a great way to share products you sell. But if you work in an industry where being an expert is key (or if you work in an industry where a visual is preferable), aboard for “Tips” would be a good one.

Consider Your Target Market

First, identify your target market. Does your target audience live within reach of your city? In a small town? Does it have a local store you can target? Does your business have local customers? Step 3How to Target Your Customers Once you know who your customers are, it’s time to think about how you’re going to reach them on Pinterest. As with any social media platform, you need to use Pinterest as part of your marketing strategy. To get started, try building a Pinterest audience. First, find out who your target audience is on Pinterest. That can be tricky. Using social media is no good if you’re not targeting your audience. So, don’t try to create a public group for the world. You want to create a narrow group of people who are like-minded.

Pin a Variety of Content

If you’ve used any kind of social media before, you’re likely familiar with the “buyer persona.” Pinterest allows you to build individual buyer personas based on what you have pinned, where you pin it from, and more. Pin the content you know and love from your other social channels into a space you control, such as Pinterest boards, then try to create some boards around topics you know the audience may be interested in. Step 4Share Your Tips Whether you’re using Pinterest as part of your organic search strategy, or you’re just simply sharing the best content on Pinterest, it’s important to share tips and tricks with your followers. People want to learn from others, but they also want to know that the information you’re sharing has been vetted by an expert.

Use Hashtags

As Pinterest is a visual platform, it’s vital to start by focusing on visuals. Think about what your customers are interested in and what types of content they’re interested in. This will inform you of the best keywords to use. For example, I always find success using the term “jewelry for women” when pinning a necklace or a watch. My audience is women, and this keyword will show up at the top of the search results for jewelry for women. You can also take advantage of thePinterest keyword planner. This tool will analyze your existing Pinterest boards to see what keywords you should be using to grow your business. To get started, simply copy and paste your keywords into the keyword planner. Pin images and videos from websites that fit with your keywords.

Be Consistent

Pinterest is the proverbial chicken and the egg situation: Consumers join Pinterest because there’s lots of content, but businesses don’t know what to post because they don’t have enough content. It’s hard to find something that’s both unique and engaging. While some have managed to crack the code, for most people, it’s too much of a pain to find the right people to reach. So be consistent. Pin a photo or a pin every day, so that you’re showing up in people’s feeds every time they search for your brand. Pin consistently. Step 6Use Pinterest to Promote Your Products When you start a business, you want your customer’s mind to be blown. In order to do that, you need to blow their mind with your product.

Engage with Your Audience

You need to engage with your audience on a personal level. This means asking them questions, showing them how Pinterest can help them, and keeping an ongoing dialogue with them. This engagement will build trust, and will also help you find valuable social proof when you pitch your services. Step 7Start Promoting Once you’ve established a personal connection with your audience, you need to get started promoting. You’ll want to push content out on a regular basis to your followers. You’ll also want to set up a feed for people to follow that allows them to stay up to date with all your content. Step 8Build Your Pro Sales Network If you’re looking to sell more, you’ll need to build a team that’s capable of providing you with the tools and knowledge you need.

Follow Influencers

It’s no secret that a majority of Pinterest users are female. So, be sure to start by following influencers in your industry, such as beauty bloggers, DIY experts, and fashionistas. This will help you gain the attention of your customers, which will in turn help you create more sales. Step 8Gather Valuable Data Another way to get started on Pinterest is to gather some useful data. Are your customers looking for certain products? How long are they looking at your site for? As you build out your strategy, keep a close eye on these things, and you’ll eventually be able to gauge the need for content. Step 9SEO Can Help A final piece of advice: SEO can be a huge help in growing your Pinterest marketing strategy.

Use Repins

A repin is a nice way to compliment a fellow Pinterest user and build up the community. If a pin receives a lot of love, you can repin it yourself, increasing the visibility of the post and potentially driving more traffic to your website. If you do repin someone’s Pinterest photo, be sure to write a friendly message in the description. It will be clear that you liked the post and that you are pleased with how they’ve managed to showcase it on Pinterest. Step 9Collect Repins When you repin, be sure to write a kind comment like this one. Be sure to provide an easily accessible link to the original post, because repins help increase the visibility of each pin, so links should be visible right on the repin page.

Use Search to Find Targeted Audience

Searches on Pinterest happen every second. That’s a lot of potential opportunity, if you know where to look. Building a Pinterest marketing strategy is all about who you want to reach, so instead of looking for a big and little brand that all look the same, focus on the tools that will help you find the perfect target audience. Head to Pinterest Search, where you can search for “Pinterest board” or “women’s fashion” to help you find the right audience. Step 10Build your brand through visuals. The first thing you need to do is grab your audience’s attention with visuals. That means regularly sharing your own “pins” and showcasing your products and services visually.

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