by Jvalin Sonawala | Jan 26, 2021 | digital marketing agency
Today, running a business is all about staying with the latest trends and technologies. It would be best to develop with new and working strategies with every change in the digital world. Digital marketing serves as your channel for raising your brand’s awareness and visibility.
There are about 4.9 billion people who are active internet users. You need to get involved in the digital world for a more global marketing reach. However, handling your digital campaign and running a business is a difficult job.
You need the help of a digital marketing agency to help you with your online campaign. Why should you consider hiring a digital marketing agency?
Here are some reasons why you need a digital marketing agency today!
1. You’ll Be Up-to-Date With All Current Trends
Businesses have to stay with the latest trends to get the attention of customers. However, algorithms and trends change at a fast pace, making it hard to keep track. Maintaining your business and keeping up with the current trends can be a hassle.
You need to check for every change and trend while thinking of new tactics that work. A digital marketing agency can keep you ahead of your competition and updated with trends. They can maintain focus on every trend on the different aspects of digital marketing, such as SEO.
Your local digital marketing agency will also help track your target customer’s preferences. Staying behind on trends can cost you your spot in becoming one of the top brands. Hiring a digital marketing agency is cheaper than when you do everything yourself.
2. Get A New Perspective
Getting an outside perspective for a business is a great way to improve what your business lacks. You can gain a lot of fresh ideas and outside sources from external views. A digital marketing agency can give you insights into the latest trends of the global market.
With the new set of eyes, you have professionals who can help you make decisions and goals for your business. There’s nothing wrong with getting a second opinion when you feel stressed or clueless. With an agency by your side, you gain the best objectivity for your business.
3. Provides A Wide Range of Skills and Experience
When you hire the best digital marketing agency, you allow your brand to their wide range of skills. Working with an agency means that you’re working with a set of individuals with distinct skillsets and expertise. You won’t have to hire individuals with a specific skill set since it can take too much time or money.
A digital marketing agency can adapt to what you need to improve for your business. Most agencies fuse a team or package that can handle all a business’ core objectives. Not only do they have the skills, but they also have experience in managing a business’ strategies.
Each person has the experience and knowledge on how to improve your brand’s image. With the right experience, you can work with a reliable and professional team. After all, you need to rely on their procedure and strategies for your business.
4. Gives More Time to Run Your Business
With a digital marketing agency, you can concentrate on running your business. Starting a campaign can take a lot of time since you need to watch its success consistently. You’ll have to dedicate most of your skills, time, money, and resources to keep it at the top.
If you dedicate more of your time learning and running the campaign, your business may suffer. A digital marketing agency can do that job for you while you focus on your business’ growth. They can handle your daily online marketing work and consistently update it.
You also don’t have to worry about being late and time constraints. A digital marketing agency will handle a strong marketing strategy to meet deadlines. Working with global agencies give you a chance to meet your content creation and digital marketing due dates on time.
5. Opportunity to Expand Your Team
It’s beneficial for your business to have both an internal and external team. It may be expensive to handle both, but why should you have an external team? External agencies work with different companies, giving you more connections.
Your external team can share their experiences with other brands. They can also give you valuable advice about your competition’s and your strategies. Hire an agency with plenty of experience and can bring you exciting and new ideas.
6. Gain Knowledge of Tools and Insights
There are plenty of tools in the market, but an agency will know which ones will work. A digital marketing agency can provide you with tools for valuable insight and numbers. You won’t have to buy the expensive tools yourself since they will provide it for you.
With the right agency, they can give you the tools for the following:
- Website designs, development, and maintenance
- Content marketing
- Search engine optimization (SEO)
- Mobile device applications
- Search engine advertising
- Email marketing
- Social media marketing
- Content creation
- Video marketing
You won’t have to buy, handle, or learn about using the tools to make all your strategies to work. The tools digital advertising agencies have can provide an effective way to plan and implement strategies. Agencies use the tools to test, measure, and launch campaigns effectively and smoothly.
7. Cost-Efficient Rates and Options
Many digital marketing agencies have an affordable hiring cost. Many offer negotiable rates and options. Depending on your need and their services, even small businesses can hire a digital marketing agency.
The budget-friendly options allow small businesses to expand their advantages. A reliable agency will enumerate all costs for the services as well as hidden charges. This will give you better control over your company budget.
Consider Hiring A Digital Marketing Agency
Hiring a digital marketing agency can keep you on track with new changes in the online world. You can get a lot of different perspectives and knowledge for your business strategies.
If you need help with your digital marketing, consider us! Get in touch with us about our services. Consider checking out our other guides for more helpful business tips.
by Jvalin Sonawala | Jan 12, 2021 | Website Design
Almost 95% of first impressions are formed through website design. Online, a website functions as a digital calling card. For small businesses, a well-designed website boosts your reputation with site visitors.
Making your business attractive and noteworthy isn’t impossible, but it is essential. Learn more about website design cost and services with this guide. You’ll soon discover just how much your business benefits from a beautiful website.
Stand Out From the Stereotypes
A strong first impression means the potential to surprise customers. With an optimal website design, your offerings or stand-out features are more memorable. You can even outshine competitors in your industry.
Whatever your small business needs, visibility online is easily the most important. Increasing your brand’s recognition online is possible in various ways. Primarily, SEO strategy and professional website design services are your best bet.
Optimizing your search rank goes beyond keyword research and backlink portfolios. It also includes important details like page load time and other design elements. To ensure every detail is accounted for, you need expertise.
An expert, web design company, can craft the custom details to elevate your brand. Standing out from competitors means advertising your company’s unique features. Custom website design makes this possible.
Make Yourself Available Through Your Website Design
One of the best ways to promote your small business is through your website. Even if you explore digital marketing strategies via email, social media, and content, your site is a virtual storefront. It also functions as a digital business card.
Potential customers need a way to get to know your business. Whatever your industry or offering, specialized website design ideas communicate your brand voice. The more consumers understand your company, the more they’ll trust you.
And over 80% of consumers need to trust a brand to complete a purchase. Making yourself available means a clearly designed contact page. Whether it’s connected to business profiles on Google or a social media platform, the site makes the difference.
It’s a home base of sorts, especially if you’re in the e-commerce industry. Even with a brick and mortar store, a virtual store provides valuable details beyond your location. Features like virtual chatbots can even improve your availability, too.
Enhance Your Customer Service Capability
Making your location and contact information clear is only the first step. If you want to improve your small business, do so through user experience. Turning to a professional website design company gives you the options you need.
Web design pros can help generate lead magnets like contact forms in a popup to other custom features. If you need an interactive map on your address page, web design makes it possible. You can also include vital tools to stay connected to your customers (even when you’re not available).
You can’t always answer customer queries. Even with features like an FAQ landing page, there are some questions only human interaction can resolve. A custom website design can include features such as a chatbot.
Chatbots can help you with followup and to answer basic questions. Even if you use a tool like Facebook Messenger, you can integrate this into your website. The more available you seem, the better you can serve your customers.
Reach Consumers Where They Are
Availability isn’t the same thing as accessibility. Even clearly sharing your location and providing 24/7 support means you might miss consumers. But a website can fix that.
Most users find local businesses through a search engine on a mobile device. Even if your business is on social media, your website needs to be optimized for mobile use, too. Working with expert website design services, you can optimize for mobile.
A mobile-friendly website shows site visitors your attention to detail. For example, popups that scale to a mobile viewport with actionable buttons are important. If visitors want to enter information into a form or close out a popup, thoughtful design accommodates that.
Additionally, accessibility also includes factors like colour sensitivity for vision concerns text size. You can even apply alt text features to accommodate site visitors with specific needs. Considering these details shows your consideration and concern for every kind of visitor.
Cutting Down Website Design Cost
You might think the DIY approach to website design is ideal. But even if you’re looking to improve the first site you built, hiring an expert is ideal. And working with a website design company can actually save you money.
If you built your own site and decided to expand, you’re likely beginning to realize the mountain of work ahead. Between plugins, extensions, and more, you need expertise. And hiring someone for one-time fixes can rack up the cost.
Instead, building a relationship with a web design company ensures better understanding. You’ll invest in long-term value to scale your site over time. You can better develop website design ideas to fit your needs.
The right company works with your business needs. Long-term value means consistent maintenance and development. Instead of a piecemeal site, you’ll have an expertly crafted package.
Market Your Biz With a Professionally Designed Website
Even with the number of DIY website design kits available, you’re better off with an expert website design company. Now you know the benefits of a strong site for your business; you know the importance of a professional touch. And finding reliable expertise is easier than you think.
With Market Your Biz, you’ll stand out from the stereotypical. We’re the best choice for your web design projects. Get a free quote today to leverage a strong virtual impression.
by Jvalin Sonawala | Nov 27, 2020 | Uncategorized
ASO: App Store Optimisation is becoming very crucial due to the increasing number of mobile apps daily. Can you imagine that there are around 4 million people mobile apps and if you are also planning to make yours available too in the lot then getting it discovered is the most significant task?
If you are thinking of publishing a new app and want it to rank well, then this post is for you.
First of all, let us understand what App Store Optimisation is?
Being a publisher, you want to get discovered in the top ranking in the App Search engine. The higher you rank, the higher will be the potential of the users downloading your App. Once your visibility increases, traffic will be diverted to your app page on the App Store.
The process of ASO requires an understanding of figuring out your potential customer base, including the keywords in your content so that your App is noticed faster.
Why is ASO important?
According to research done by Forrester around 63% of of the apps are discovered as a search result on the app stores. So if you are using ASO to increase your ranking, then you are a lost a very big opportunity to make your App easily discoverable.
ASO is a secret weapon in the hands of the publisher, but you have to be ready to invest in ASO. The marketing team need to spend sufficient time to increase its ASO. People to search on Google too, but the results on the App store is incomparable.
Here is a step wise guide to help you discern its benefits going through the main ASO factors:
- Title: The game changer for your App is the title of the App. The keyword in the title will be a substantial search engine factor. Research and spend time deciding upon the name of the App and changing the name too frequently will be detrimental. Once your App starts getting more traffic and an increasing number of downloads, the rest of the work will be done by mouth publicity, and you will not require to put many efforts for higher numbers. Changing the title will lose credit achieved.
- Keywords: Improving search engine requires the use of keywords which are mostly searched by the audience in the search engine. The title and the keywords are considered to be the most critical ASO factors which can be modified easily as per the need. Here you also essential to keep a watch on the competitors and especially on the similar apps which are having a higher ranking and download then yours. Modify your keywords and titles accordingly, and only if there is a need to do otherwise avoid doing the same.
Apart from these primary factors, there are some secondary factors too which are not in our control.
- Several downloads: The number of downloads is of significant importance for the success of your App, but it is not in our hand. You can only put in ways and means to increase your visibility on the app store but cannot persuade your audience to download the App.
- Reviews and Ratings: Ratings and reviews are one of the fundamental factors for the success of any app. Any new user will be going through the reviews and ratings other users have given to your App before he goes for a download. Being a publisher, you can try to incentivise the audience to rate your apps and provide their reviews. It will help you build the trust of a new audience and increase the popularity of your App.
The primary factors discussed above play a significant role to draw users to your App:
Title: Title is the first impression of your App, and it is the critical factor which draws the attention of the audience to your App. Optimising the title with the keyword increases the results to as good as by 10.3%. There are some limitations attached to the App stores, which are very regulated. A publisher is given only 30 characters to frame a title in IOS 11 version and stuffing more leads to getting the App banned on the AppStore. Hence be smart in your title formation. The icon of your App should be sleek and elegant, which portrays what your App about is.
Description: Here is where things get mistier. The App Store algorithm technically ignores the description part. Keep your focus on explaining the features and benefits you App offers rather than focusing only on SEO. You may feel that there is lot of space to do this, but the fact is you don’t. Abbreviated snippets are shown on the app page, and only a few readers will ever click “more” to explore more about the App. All together you have only 252 characters to make a pitch to convince that you are worthy of a download. Several iterations need to be done to find out which works best.
Keyword Metadata: You get 100 characters to enter the keywords, including commas. Do not duplicate your efforts here and can choose the keywords already used in the title.
Subtitle: You have an option include the title limited to 30 characters that give you another chance to use more descriptive keywords. E.g. say you are promoting a game app and you mention the name is “Scrabble” as the title of the App and along with it the subtitle as ‘The vocabulary expert’.
Downloads: Ultimately, after making all the efforts what matters, in the end, is ‘Downloads’. Both the Google Playstore and IOS determine the ranking of your App based on several downloads and to be more precise on the current download rate. For example, it may happen that an app has crossed one million overall downloads, but a newer app can beat it by more number of downloads in the current month. The preview video and images play a significant role.
What can you do to increase this consistently? Work on improving your SEO. Apart from this is to work on marketing your brand and enhance the recognition, ratings/reviews, social media presence etc.
Conclusion: To reap the fruits of ASO, you need to devote the time, money and efforts. With this, there are full chances of getting consistent traffic to your App. Be consistent to give regular updates and keep updating the features of your apps too else soon a better version will be out, and you will be out of the list of rankings.
by Jvalin Sonawala | Nov 27, 2020 | Behavioural Marketing
Behavioural marketing is a new way to look at the market. Let us try to understand what is it all about and how to get it started. In the recent past consumer, actions were considered to be fundamental to know the current market trend. The figure out this the marketing team used to check the number of pages the prospective customer visited, and on that basis were the purchasing direction was decided.
It used to be very difficult to arrange pieces of the puzzle to figure out the outcome. But now, behavioural marketing gives a clearer picture of the current customer behaviour.
What is behavioural marketing analysis?
It is a method to derive what the purchasing trend would be targeting leads or customers based on the actions taken by them on the website rather than just pages they have surfed on your website. Marketers use behavioural segmentation by targeting specific consumers based on their actions.
Behavioural marketing does not involve promoting the products through a set of advertisements for the consumer to see, hoping that this attempt derives some marketing strategy. It includes analysing the browsing history, cookies and IPs to frame a profile of the customer and then decorate it with some impressive messages.
In this, the consumers searching pattern is observed closely like which web pages he visits, browses which products, goes through the details of which discount offers etc. Watching this gives the marketers precise information regarding which consumer will be interested in which types of products. Of course, this is a continuous process as the trend keeps on changing.
Behavioural marketing comprehends a mix of marketing strategies which includes promoting new products to existing customers, suggesting products on the websites, sending regular updates via emails and posts.
Whenever you are surfing on Facebook or any other social media, you must have noticed that you keep getting posts for the products you have already purchased or viewed again and again while surfing. It is being encouraged both by Google and Facebook in their advertising platforms. Your marketing team needs to decide which audience you want to target and with which options.
You have options to enable Ad based retargeting in Google and retargeting on Facebook. Once required setups are done next step is to strategise the ad campaign and the target customers. Create ads which impress the set of customers. You will be coming across numerous instances where the customers might have added the product in there but have not clicked purchase. These are customers of the highest prospects; the maximum benefit of remarketing can be earned here.
Listed below are some examples of behavioural marketing
Wonderly: It is an award-winning independent technology and a publishing business that provides personalised children’s picture books. It has become utmost popular due to its impossible personalisation and wildly imaginative ideas for children’s book. It got immense popularity during lockdown targeting your near ones and sending personalised books of remembrance.
Best Buy: This retargeting technique reminds you of the items lying in your cart and some sales promotions mixed with it. They give you a price match guarantee, free shipping, additional weekend discounts etc. It becomes a handy option wherein the chances to increase sales are relatively high.
Segmented email marketing: In this method, the audience is segmented based on the pages they have visited on the website or items they have added items to the cart or subscribed to your channel. This option gives a personal touch to the customer by making that they are valuable to their Company.
Nordstrom: It is another method linked to the cart items. It helps you go directly to go to the cart items. It is a cart recovery which can be even improved by adding the option to chat with the customer support or call so that the decision of final purchase is not further delayed.
Birchbox: It often happens; tired with end number of mails customers tend to unsubscribe. Try to retain the customer who has unsubscribed from the birchbox service by offering him some additional discounts for re-subscribing.
Suggested marketing: This is a prevalent technique mainly used by Companies like Amazon, Godiva etc. Suggesting selling suggesting larger/better/similar items things you have already bought or sent to your cart. Like if you have purchased a mobile phone, you will be getting suggesting to buy a cover, headphones etc. This can be termed as extended behavioural marketing wherein you do not intend to discourage to buy an alternative product or try to divert his purchase, but to suggest him with some additional options which are bought along with it which are needful and useful too.
Conclusion: I hope that you might have got a more precise understanding of what is behavioural marketing, what are the tools and methods to use them. There is no set rule as to which technique will give you satisfactory results. First of all, make a marketing plan suitable for your product and budget. Use Plan A or B on different behavioural segmentation and keep a check on the customer responds. Soon you will start noticing an upward trend in the sales figures. Do not rush using all the tools at the same time. Take some baby steps initially and then go for more significant measures to reap the fruits of success. Marketing and customer behaviour has to move parallel due to ever-changing trends, needs and economy of the country. Every marketing plan has to be designed, keeping in mind all the consequences which might emerge due to changing purchasing power and trends of the customers. One who catches hold of his customers temperament has the least chances of failure in marketing and sales.
by Jvalin Sonawala | Nov 27, 2020 | Digital Marketing
The popularity of vlogging is brought in competitive competition in the world of digital media. Every day the number of uploads is increasing and along with it comes the endeavour of survival. We know in this rat race all of the participants may not win the race. But this does not mean that looking at the marathon runway one gives up in the very beginning thinking that it is not possible for me.
We all deserve to try and put in our best. So start your journey as a vlogger without getting demotivated about the results beforehand. When you are making a video, you are in control of how to make it, what will be the budget, what will be the theme and what will be the content.
Next step is to decide when to upload and make the video live. All these things are in your hand, but you do not choose when the people to watch it. It would help if you made full efforts to grab the attention. You have all the necessary tools, and your video is all set to launch. But diverting traffic may not be that easy. There are some steps to follow to get maximum clicks to PLAY.
Catchy thumbnails: What are thumbnails? These are small clickable images with the reduced file size, which are used to enable full-size multimedia content. Videos can be named with catchy and attractive lines which depict the range of the video. These thumbnails reach to all people to come across the video, but they are not tempted to click and play it. So these thumbnails are very important and can be considered to be like a mini promo box which has the potential to attract the maximum audience. These thumbnails can either be funny or on a serious note. Make sure your video title is all about putting your best foot forward. Ensure that your thumbnail is under 2MB.
SEO: World’s largest Search Engine is Google, and second-largest is YouTube. To optimise your search results, you need to lend a helping hand to get YouTube SEO right. To optimise your products, you need to work on the descriptions as YouTube is not having Googlebot which crawls through your website to give better SEO results. Below are certain things you can do
- The subject should contain a minimum of 250 words which summarises your description.
- Use the keywords wisely in the first few sentences of the description and repeat them for 3 to 4 times.
- Your title should definitely include the keywords.
- Adding tags will show up your video in related videos when people are watching videos related to your content.
- Check the advanced settings to be turned on if you want to cover the local area.
- There are other options of allowing embedding and notify subscribers if you want to drive maximum views.
- Above settings will allow your present viewers to share your videos on other social media channels and also to websites. You current followers should be notified for your new uploads hence double check if the options are correctly check marked.
End Screen gateway: If the viewers are watching your video till the end that is because they have found it fascinating. Hence at the end of the video, encourage them to click subscribe and like button for more views. Around 20 seconds before the video ends or a little afterwards, you can promote your related or other featured videos. It will help you to increase the number of views and in turn the popularity of the channel. YouTube provides you with many options for promoting your videos wherein you can either you can do the setting on your own, or you allow YouTube to automatically upgrade your videos of relevance to the viewer’s search result. Whenever a video is added, a thumbnail is displayed with the title and duration of the video.
Encourage subscription: In the world of vlogging views always come and go. So if you want to survive here than you need to increase the subscriptions, you need to stand by the expectation of your current videos as they are the one who is valuing your work and will be creating pipelines for more subscriptions. In the journey of vlogging, the next level of success for you will be attracting brands and media outlets to partner with you. And before contacting you, they will be analysing yours on the number of subscriptions and views you are having. Never miss mentioning the link to subscribe your website, Instagram bio and email signature. So that people can follow you on all the digital options.
Going live: This option of going live on YouTube and other social media is getting tremendously popular day by day. It has the potential to provide you with a lot of opportunities. It will be easier to get featured on Live homepage than regular YouTube homepage. A live option allows you to interact directly with your viewers and know their views about your videos. You can also get ideas about your next videos and what are the expectations of your followers. It is a perfect option to reach the masses and not only to the list of subscribers but also attract new viewers.
So friends, after having a look do you still find it challenging to become a vlogger? If not, then go for it. We have covered almost all the important points required to be kept in mind for both existing vloggers as well as the beginners. Vlogging has tremendous potential and can give you new heights of success in the world of social media. Keep in mind to bring in something unique every day. Do not get lazy to do the research and analysis else you will miss the train soon. Keep a check on the current trend and do not be reluctant to flexibility in your presentation. Always be ready to make the necessary changes as and when needed.
Happy vlogging !!! Rejoice the success !!!! Keep going !!!
