10 Ecommerce SEO Tips for Small Businesses
The rise of ecommerce has made it easier than ever for small businesses to make a name for themselves in the industry. In fact, it has also made it easier for stores of all sizes to compete with larger brands. However, ecommerce isn’t a game of luck – it’s about being smart. In this post, we’re going to look at 10 ecommerce SEO tips for small businesses.
Ecommerce SEO Tips
SEO for Ecommerce
The most important thing to remember when it comes to ecommerce is that it’s a tactic, not a strategy. What you’re doing to promote your ecommerce stores will always be different from what you’re doing to promote your brand. That’s because the type of content you promote in ecommerce will be different from the type of content you promote in your brand-specific ecommerce store.
So, here are some quick tips to help you SEO your ecommerce store and get more visitors: Use Keywords I know this sounds obvious, but do you know the big, dirty secret of SEO? Your first page (or main page) is all about keywords. While it may not be on there in the same way it is in your brand-specific site, it should be important enough that people spend time on it.
Researching keywords is a crucial component of your ecommerce SEO strategy. It’s not only important to keep up to date with the most relevant and active keywords to optimize your site for, but also to keep an eye on the overall search terms. If you notice the search terms suddenly increasing, that’s something you need to keep an eye on. SEO Tools Because there’s so much data out there, having SEO tools to access is a must.
These tools let you check out what your competitors are ranking for in order to see where you can beat them. We use WordStream and SpyFu to monitor the quality of the content on our site and to make sure we’re providing the best possible experience to our visitors.
Optimized Product Titles
It can be difficult for a small business to dedicate time and resources to SEO. But doing so will help your ecommerce website become an essential part of your customer’s purchase experience. With that in mind, it’s vital that you use your product title to its full potential. Why? Well, it will help you rank your website in the SERPs. And that is absolutely vital. If you don’t have the tools, it’s not a simple task to do SEO on your website.
And that can be detrimental to the success of your business. But we’ll show you 10 easy SEO tricks that will transform your product title. Tell Efficient Stories Every shopping cart contains different types of information. For example, a shopping cart has the title, category, currency, and purchase amount information.
Optimized Product Content
No matter what kind of product you’re selling, you’ll want to do your best to appeal to your customers’ needs. The simple answer? You need to make sure your content is optimized. One of the most important parts of your ecommerce strategy is optimizing your product page, or product description.
You can achieve a lot by optimizing your product descriptions. For one, by optimizing your product descriptions, you make it much easier for buyers to understand what they’re getting. This is vital to increasing conversion rates and sales, as customers are more likely to make purchases if they have clear information on what you’re offering.
Optimized Product Images
One of the most important things a store has to offer is its products. This is why it’s vital that their images are clear and concise. They need to be visually appealing and striking. However, not all images are created equal. Here are some common mistakes that store owners make: Using an image that is too large or too small. Using an image that isn’t an actual product. Using an image that doesn’t fit on the page.
Don’t let these common mistakes scare you. With a little research, you can easily avoid them. Here are some tips for optimized images: Look for images with a high resolution. This is an important metric because it is used to determine how large the image will be when resized for use on a smaller, device-specific site.
Optimized Product Variations
Just because a lot of shoppers like your product, doesn’t mean they’ll buy it from you. To attract customers to your store, you need to find other ways to stand out from the competition. One way to do that is to offer highly specialized products that are tailored to different areas of the industry.
And although many of your customers may not know which parts of the industry need these products, it’s up to you to bring them to the forefront. For instance, if you sell gift items, consider offering a different gift choice for each occasion, whether that’s one day or year round. Try to offer several options to your customers and you’ll find that you’ll be able to help them out, even if they don’t know what they need.
Optimized Product Descriptions
There are so many ways to optimize a product description for customers. However, you want to make sure that your customers have a good experience, and that they’re directed to a purchase decision before they click through to your site. Because that’s what it’s all about. Offer Customer Reviews Customer reviews are one of the most important things to optimize when it comes to ecommerce.
As a small business, you can’t afford to take chances by ignoring what’s in front of your customers’ eyes. Make sure that you offer customers a convenient way to share their experiences and reviews. You can even allow customers to pay for reviews on your own website. How to Get Customer Reviews Small businesses that take the time to offer customer reviews are going to win out in the long-term.
Optimized Product Listings
The single most important thing you can do to increase conversion rates is make sure you’re adding the right keywords to your product descriptions. By doing this, you’re effectively boosting the potential of a sale. Google uses product descriptions to serve up search results, so make sure they’re adding the right search terms to them.
First of all, make sure you’re actually including the correct keywords. You can’t create a sentence, then make your keywords come out of that sentence. You have to actually type your keywords into the product description. Here are some tips to make sure you’re adding the correct keywords to your product descriptions.
Optimized Product Reviews
Reviews and testimonials are extremely important to an ecommerce site’s success. In fact, they can make or break a customer’s first impressions. To ensure a positive experience from the beginning, you need to make sure that your customers know that your products are of high quality.
This is easier said than done, of course, as brands often struggle to make their products stand out. To attract consumers, you need to provide positive, helpful reviews and content for them to find. Optimized product reviews are one of the best ways to create that content. To create them, try following a few tips. Create special product reviews pages for higher-end products. Create a clear content path for users to follow that highlights the main features of the product.
As online shopping continues to explode in popularity, it’s important for small business owners to know how to maximize their return on investment. With that in mind, the advice above should help you do just that.