What Is Local SEO and Why Is It Important?

local seo

Written by Jvalin Sonawala


Thanks to the Internet and search engines such as Google, the whole world is at our fingertips. We can check the basketball results from the NBA, the cost of sushi on the streets of Tokyo, and the latest moves on the London Stock Exchange.

That said, local searches make up a sizeable percentage of searches on Google, highlighting the power of the Internet to share relevant information within towns and cities. It’s not just idle web browsing, either. 88% of people who conduct a local search on their smartphone will visit a related store within one week.

If you are a local business, making the most of Google search and local SEO is key to your success in this hyper-competitive modern age. This blog post will discuss what local SEO is and why it is so important to your business.

What Is Local SEO?

Let’s start with SEO, also known as search engine optimization. Simply put, it is a process of improving your business’s website in order to increase its visibility in search results. Increased visibility results in more page views, which results in more leads, sales, and success for your business.

Local SEO focuses on making your business more visible in local search results, which we have seen are likely to lead to a store visit or sale. If you have a physical location or serve a particular geographical area, your business can benefit from local SEO.

Why Is it Important?

Internet users are inclined to search for businesses near them. If they are looking for a restaurant, for example, a quick Google search will highlight the best places in their vicinity. Being visible on Google Search and Google Maps greatly increases the odds that these people will visit your restaurant or business.

Local SEO is a cost-effective marketing solution that puts your business front and centre in Google searches. As highlighted, it also reaches customers who are ready and willing to buy.

What Is Local SEO Marketing?

This is where Market Your Biz comes in. We are a digital marketing agency that helps Australian businesses to boost their local SEO through a range of strategies, allowing them to become more visible to their target customers. Our strategies are designed to help your business outrank your local competitors.

For example, by having a regularly maintained website that focuses on hyperlocal content and keyword research, a Google My Business profile, a positive approach to responding to reviews, video marketing, an active social media presence, you can make the most of local search results.

Discover the Benefits of Local SEO for Your Business

If you want your business to stand out in Google Search results and reach your customer base, local SEO is the best way forward. Here at Market Your Biz, we understand the power of search results for local businesses.

If you are interested in learning more, contact us for a free strategy session.

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