The key to implementing this marketing technique for your small business is to make sure you’re creating high-quality social posts in various venues. Many social channels will automatically flag low quality or spammy content, so it’s important to always make sure your posts are at least informative and provide something of value to your audience. You want to attract followers who are interested in what you have to say or your products. Posting simply advertising your business to anyone and everyone will do nothing for you. You need to target the right audience in order to maximize your efforts.
The secret behind successful social media for small business is to build strong customer service. A customer is often turned off by sales pitches that sound more like a sales rep rather than what they want – information. Provide your audience with valuable information and engage them in conversation. This will give you a chance to interact with your customers on a personal level, which is key to building brand awareness. Customers appreciate being treated like adults and know when they’re being taken advantage of or when their questions are answered to their satisfaction.
Social media platforms such as Facebook, LinkedIn and Twitter can also be used as a small businesses’ online marketing arm. They offer many opportunities to advertise your business, reach out to previous customers, attract new ones and offer discounts to active users. These sites have millions of users worldwide, all of whom could potentially be potential customers. Of course, you’ll need to be careful not to use these sites in a way that will get you in trouble with the law.
LinkedIn is another great way to network and grow your business. It’s a professional social media platform that allows your existing clients to chat with you, contact you and view profiles. It’s also a great way to find and hire professionals who are connected to your industry. When you create an account, add your links to your website and any press releases or specials you may be having. This is another way to build credibility and get your company name out there.
Twitter is another popular social media site that many small businesses have a presence on. Twitter is best used in conjunction with LinkedIn. The reason being, that both LinkedIn and Twitter provide your small businesses with two different ways to connect with your customers. For example, if your small businesses sells shoes, then you may want to post updates on both LinkedIn and Twitter about new products, special deals or anything that would interest people. Then when someone sees one of your posts on LinkedIn, they can go directly to Twitter to read about it.
You’ll want to take a close look at your website metrics to make sure your site is doing well. Social media sites such as Facebook and Google+ are the best ways to determine your site’s traffic and engagement level. Social media traffic metrics will show you how many people are visiting your site, how long they spent on your page and how many friends you have added. If you want to do a social media optimization, then this metric alone should dictate which social media platforms you should be using for your small businesses.
Lastly, the number of friends that people have on their pages indicates how many people are “like” your businesses page. Metrics for Facebook and Twitter are relatively high compared to other social media websites. Therefore, if you’re looking to target these audience, then you’ll want to post more links on Facebook and Twitter that directly relates to your businesses product or service. There is no point in sending a friend request to the wrong person because you think they might like your page, you could instead send them an offer to visit your page, this will help you gather a targeted audience.
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