Are you curious about how Instagram can work to boost your ecommerce businesses? As an ecommerce company, you could use Instagram to show off your products, answer queries about your business, and encourage visitors to buy. So how could you take advantage of your Instagram for better ecommerce results for your online business? Instagram marketing could help you do just that. In this brief article, we’ll go over some great ways how you can use Instagram for your ecommerce websites. Hopefully by the time you’ve finished reading this, you’ll have a good idea of how you can leverage the power of Instagram, a popular social networking website, to enhance your ecommerce businesses.
If you are an ecommerce company that already has existing products on Instagram, but you’d like to create a new product, there is actually a powerful way for you to do that. All you have to do is start a page for your products and ask people to share or comment on them. You can then put the link to your site in the comment or share and people will be able to see your instagram link and can click through to your site. By reaching out to your target audience, you’re actually reaching out to a whole new audience! And this is definitely going to help boost your instagram results, assuming you’re already getting new leads from the traffic you’re getting from existing customers.
Now, let’s talk about another awesome way how Instagram can work for your ecommerce sales efforts – it’s a great platform for creating social media marketing campaigns. You can start an instagram campaign just like you would with any other social network. And just like any other social network, you have the opportunity to interact with your followers. You can ask questions, reply to comments, add new followers, etc. If you do that, you are sure to have an instagram account that looks as professional and as impressive as your other social networking pages.
The real difference with instagram though is that you’re engaging with your followers. You can use instagram to promote not only your ecommerce business, but you can also use it as a means of brand engagement with your follower base. Social media marketing experts all agree that engagement is one of the top factors in driving traffic to websites and turning those visitors into probable customers. Engagement is so important that it has even been called the defining feature of ecommerce sites. And if you’re using instagram to promote your ecommerce venture, then you’re certainly doing it right!
So how can you encourage people to engage with you on instagram? The first thing you want to consider is that it is unlikely that you will want people to engage with you on instagram solely based on what you’re posting. Chances are, that’s not going to be the case. You really want your followers to do something for you and that something is providing web viewers with useful and quality information. So what you really want to do is encourage people to pass along your instagram posts to others who may be interested in what they’re finding.
Ecommerce sales are certainly growing by leaps and bounds online, and instagram is certainly no exception. However, your instagram marketing efforts should be focused on engaging users and not simply posting advertisements and links to your website. It’s true that instagram has many advantages over other social media sites, like Facebook. For instance, instagram offers a sort of “instant gratification”; users can post a picture instantaneously. But what’s most interesting about instagram is that people have to share their pictures with others in order to get attention. This type of user-generated content sharing model has proven to be extremely effective for ecommerce sales.
For this reason, instagram pages that are part of an ecommerce store need to focus on offering quality user-generated content. Your instagram page will essentially act as a “landing page” for your ecommerce site visitors. In the words of one expert who is involved in the online marketing scene, “landing pages” are where online marketers think of when they think of promoting their products and services. The landing page should engage with customers, display helpful information, display attractive product photos and offer some sort of sales pitch.
To take full advantage of instagram as a platform for building a following and driving sales, it’s important that you provide great content for followers to enjoy. One way to do that is to make use of instagram filters to target audiences based on location or other criteria. Another strategy is to post a frequently asked question or a giveaway to attract users. For example, if you run a fitness store, you could use a question or giveaway section to draw in new followers and to get people interacting with one another. The beauty of instagram is that it allows you to reach out to a specific group of people and to interact with them. That interaction can translate into sales for you.