Telecommunication has made a rapid growth in the past few decades. It is now very easy for the people to remain in touch with each other. Same applies to business houses also. Customers can reach the Companies for their concerns and queries more easily than before through the medium of customer care.
Telemarketing in known by different names in different countries like it is called as telesales in UK and telemarketing in USA. A telemarketer is a person working in a call centre, a private office or even from home. They are people selling products or services over phone.
Need of telemarketing: On the basis of the products the company; you need to decide whether you need telemarketing or not; e.g. an IT based Company may need more demonstration of the product through videos etc. For products related to physical explanation like consumer durables will need physical demonstration. But yes the lead generation of these products can be done through telemarketing. Updating the customers for the schemes, discounts and other related offers is done through customer care centres. Earlier customers were found reluctant calling the customer care as it was very tedious to keep the phone call on hold for a long time to reach the customer care employee but due to development in this area people are found adaptive to this medium now.
Training of call centre employees: Training is a very important part for any call centre. Employees of the call centre are the basis of your business and the way they behave with the customers will lead to the success of your call centre. A call centre employee should inevitably be a patient listener and a soft spoken person. Selection of the employees needs to be done with utmost care. It is needless to say that the communication skill needs to be good and they need to be trained well in maintaining their COOL while dealing with angry customers. Well trained staff will turn out to be a blessing and money spent on training will definitely give you good results.
Build a content focused website: Well-designed website is important for any business and your well managed website will do primary representation of your brand. Content in the form of videos, images text should be done in manner which creates interest in the mind of viewers and they are tempted to move further to other pages of your website to explore more. It should be user friendly and compatible with both mobile and desktop versions, easy to navigate and fast in order to give a hassle free browsing experience. Content should be data driven and authentic. Keep sharing your good work and success stories in order to build the trust of the viewers. Some websites ask for the visitor’s name, email address, contact details in order to get in touch with them in future. You can also use the same to increase your customer data base
Active on social media platforms: Popular social media options like Facebook, LinkedIn, Instagram etc are the best platforms to advertise your business and your presence here is like a compulsion now, it has to be. No business fails to advertise on these platforms and hence you are no exception. You really need to work hard to stand out of the crowd and make efforts to leave an impact on the mind of the viewers. The content you post here should be relative, attention grabber and portraying your good work. Sharing regular success stories in handling irate customers, happy customers will help people to have trust in your Company. Nevertheless the content should not be repetitive and boring after some time. You need to engage a professional for advertising. In this competitive world of marketing in order to survive you need to put in efforts to always leave a mark in the mind of the customer.
Omni channel strategy: It is basically introduced to provide a seamless shopping experience to the customers whether they are shopping via mobile, laptop or desktops. More and more customers are relying on digital communications, like email, text messaging, Web chat and social media, in order to interact with your business. Multichannel contact centres give customers the flexibility to choose the method of contact that makes the most sense for them at any point of time, and requires your organization to provide the same prompt. With the right tools, you can make sure your business is prepared to meet these evolving demands. Today a customer’s journey may begin on one channel, valuable insight and feedback from the customer is taking place completely different channel. Hence synchronising all together is important and same is possible with the Omni channel technology
Team up with marketing team: Call centres are working both as service providers as well as lead generators. It is very important that the call centre and the marketing team are working in good coordination with each other. What is the lead generation to final sales ratio is very important and now with the developing technology it is possible to monitor the same and find out the gaps between the two. Regular training will be needed to get good results from both the teams. You need to ensure that all the leads are entered in a system which is called CRM (Customer Relationship Management) in order to figure out call to lead generation ratio. A tracking system is available for all the work related to call centre with the help of different technologies; but you need to ensure to utilise the same in an appropriate manner to get fruitful results at the end.
Customer feedback: Digital marketing world is ruled by customer satisfaction. Regular feedback needs to be taken from customers. Specially complaining customers’ needs to be attended promptly and later….on resolution you should ensure to collect the feedback of the customer whether he is fully satisfied or not. A dissatisfied customer leads to greater loss as he will be sharing his experience with other and such type of mouth publicity will work in a negative way for you. Customers even tend to share their feedback on social forums and these can be read by all. People using social media and purchasing online have a habit of checking the reviews before ordering or contacting; so you can’t afford to ignore them. On the other hand any negative feedback coming in needs to be taken positively and efforts should be made in order to fix them at the earliest. Due to development in this area now it is possible to analyse the feedback on the number of calls done and received data and figure out the gap which was not available earlier and rather call centres did not bother to analyse the same. But now all the data is available and it can be used in a fruitful manner to bridge the gaps for more success of your business
Transition to cloud: Cloud computing technology has proven its benefits all over in the digital marketing world. In order to provide flawless services call centres invest a huge amount on solutions, technology and infrastructure to provide flawless customer service. This technology provides flexibility and scalability. Call centre services require continuous up gradation in order to be in line with the demands of the customers and to survive in the increasing competition. Cloud makes it easier to add new functionality in a cost effective manner. The function also allows the call centre employees to work from any location, even from home.
Smart phone friendly app: Increased used of smart phone has overtaken the usage of desktops and laptops. It is a must that your website is accessible and that you have a mobile app which is user friendly and downloadable on all devices. People should be able to raise their queries and concerns easily on the phone calls. Doing this will lead to more number of inquiries as mobile phones are always handy and mobile apps can be easily downloaded. Number of calls for queries can also be reduced to a considerable extent as the mobile apps will be providing the option to raise the query for Frequently Asked Questions rather than every query to be diverted to the call centre to speak to the customer service executive. Time saved of the call centre employee can be utilised for another productive purpose like for calling for increasing sales, resolving customer complaints etc
Monitor all channels: As suggested to apply omni-channel strategy for the day to day working of the call centre; you need to ensure to monitor all the areas of operations else all the money invested will not lead to providing you good results. Due to advancement in technology you have options to monitor all these areas with facts and figures and it is far easier for you than earlier methods of working. Weekly reviews of all the teams should be conducted in order to check that all the teams are working in coordination with each other and loopholes if any to be filled in promptly.
Digital marketing is a vast field which needs continuous up gradation as per the changing trends of the market and needs of the customers. To survive in the competition you have to be very vigilant about the development areas and working for your staff, technology and the management of the call centre.
A person who wants to become a travel blogger obviously should be the one who loves to travel and explore new places. He is the one who wanders round the different places and collect information about the place in order to guide the people or you can say the audience who will be reading his blogs. He earns income through the mediums of offline and online sources. Many people are found taking an year off leave from their jobs writing down their experiences and again re-joining their jobs
What is a professional Travel Blogger:
As such any one can start a blog and become a Travel Blogger; but standing out in the crowd is what that matters. However a person who earns most of his income from blogging can be termed as a professional travel blogger. There is one simple rule which needs to be followed to become a successful Blogger,” Readers come first, money comes later”. Hence instead of asking a travel blogger how he makes money, the question to be asked is,” How do you build the audience’.
Points to be considered to become a Travel Blogger:
Pick a blogs name
Set up your blog
Write regularly and well in order to attract and sustain the audience
Pick up the most popular social media platform
Make up a mailing list
Content should be enough to satisfy the Reader
How to get the traffic to your travel blog
One has to learn some good SEO (Search Engine Optimisation) techniques
Become a member of blogger community
Do thorough research about the content of the blog
What points are to be covered in the blog
Research to make your blog different then others in order to attract maximum audience.
Do’s and Don’t’s of Travel Blogging:
‘Well begun is half done’.
A good blog post starts with qualitative and attractive content. A must to attract readers and to sustain them. Blogger needs to research well to find out what kind of content the readers would like to read on the travel blog.
Travel Blog Do’s
Focus on key words
Apply a professional approach
Get a domain of your own name and get a decent and attractive website designed
Do not go by others success and try to follow their, he needs to create his own trend and style
Relevant and attractive titles
Most important information to be highlighted and to be mentioned on the first page
Internal links to be create to lead to the readers to other relevant websites
Navigation to be made easy
Social share buttons to be enabled on the website
Analyse the statistics and work to improve SEO
Travel blog Dont’s
Repetition to be avoided of the same pattern and keywords
Don’t overuse keywords
Internal links should not be to low quality websites
Images to be compressed to smaller sizes and images
Exact copy paste from other websites not to be done
Information having no relevance to the post should not be mentioned
Never try to mislead the Readers
Hence jumping into travel blogging without proper planning is an investment of time and perhaps money. Without investment one does not get rewards.
Things might be challenging initially but with consistent efforts and proper planning and structure formation success can be achieved.
[av_dropcap1]A[/av_dropcap1]ll the best and happy travel blogging..
In today’s world Video Marketing is nothing new, rather it is in trend currently with the increased use of social media in the digital marketing world. In fact the year 2016 has been called the year of video. In this article we will go through the benefits of video marketing and how it helps in expanding the business opportunities.
How videos can help built up your Business ;
Video marketing is capable to accomplish all the benefits of traditional marketing. The best way to encash the anxiety of humans is through the videos as we as humans have a tendency to watch images and videos no matter whether it shows a funny video of cats or dogs or a business promoting its key feature. Hence a good video will definitely give desired results and publicity
Increases Brand awareness;
It helps to increase the customer base as it helps people to know about your brand, business and products. With videos, you can quickly convey your key features and increase the exposure to potential customer by offering entertaining and attractive videos with a good message. This shall leave a mark in peoples mind
Increases online presence
In today’s world of social media, videos definitely plays a vital role in attracting customers. Biggest example is You tube which is one of the largest Search Engine.
The more the people find you in the various social media options the more chances to get the buying customers. A good video shall explain all the key features of the product in way that all the concerns of the customers are answered in the video itself. Like for example the online purchase website of clothes now a days have a video covering all the points of the product like the size fabric etc. Videos having advertisement on you tube Facebook and Instagram are the best example as the people are busy watching a post or a video and an attractive add will definitely compel the customer to view the whole advertisement video. More than links. Images or plain text video has the better chance of getting shared and get more and more followers.
Build trust
Marketing is all about building the trust of its potential customers. Customer feels that the marketer understands the concerns and choice of its customers. In today’s busy world no one has the time to personally meet each and every customer personally to build the trust. Hence the customer sentiment can be captured in the best possible way in a good quality content video.
Benefits of video marketing :
Earlier it was not possible for small businesses were not able to utilise this medium due to higher cost. But now due to smart phones and other facilities of media marketing coming in all the categories of businessmen can opt for this option.
Below are some of the major benefits:
Improves search engine rankings
Videos helps to increase your Search Engine rankings. This increases customer engagement and conversation. Google searches for particular key words on the Search Engine and if the search is accompanied by a video they understand that the link searched for is providing the relevant information for its user
Enhance your mobile marketing
Mobiles today are one of the most important medium for accessing information online. With advancement in technology video is not fit for mobile marketing
Video content on the mobile can be viewed on full screen hence the viewer gets full experience. Even if the viewer is not fully engaged in your video on a desktop laptop or mobile still the audio will be delivering the message
Conveys information more effectively
When you’re trying to find out more about a product or service, you want the details quickly, in an easy-to-process presentation. Video is an excellent way to communicate with your potential customers. In just a few seconds, you can grab their attention, explain what your business is about and why they should buy. Can you do that it in writing? Sure, but you can do it faster and more memorably in a quick video covering all details
Good return on investment
With the development in the technology videos are no longer considered to be a thing where huge budgets are needed. One can make a decent video with a little planning and strategy using a smart phone. Customers are not expecting a block buster film from this small video but yes if it has good content it definitely has the potential to leave a mark. Also small clips containing all details are enough now a days to pull the customers and hence huge budgets are no longer required
Hence to summarise the above points video marketing is a very good medium if utilised properly. Keeping in mind the customers need and the trend going on in the market. People will definitely give u an eye if a small video catches his attention in the very first video published.
Hence – First Impression is the last Impression works.
Content writing is focused on content that informs, educates and entertains readers. they are familiar with online marketing tactics and and create contents for many channels like websites, blogs, videos, social media and emails.
It basically means writing the content with such keywords which are ranked higher on the related key words search on the SEO. We use keywords while doing google hence our content should be having such keywords so that our web page is highlighted in the search engine list.
SEO the very basis in digital marketing begins and ends with content writing. No Search Engine Optimisation is now a days complete without a solid content strategy. Now the question arises…..
Below mentioned details needs to be kept in mind while targeting content writing:
What is content writing?
What type of content can we publish on your blog or website?
Decide upon the long term content strategy
Content Writing Pointers
Merely pushing the content will not give desired results. In order to write effective content we need take care of the below mentioned points:
The main key word needs to appear on the title of the blog post or web page in content writing
The same key word should be used in a scattered way as part of the whole of the content writing of your blog post or web page.
One also needs to use alternative phrases, what they call as LSI keywords. LSI stands for Latent Semantic Indexing which are the related keywords to our main keywords. If you feel that there is over use of the main key words then we can use the LSI keywords instead to avoid repetition of the same keywords.
Keywords should be used including LSI keywords within the (h1), (h2) and (h3) tag to put more emphasis on them.
You need to be careful while using keywords including LSI keywords as ANCHOR TEXT (it is a clickable text in a hyperlink). SEO best practices involve that anchor text be relevant to the page you are linking to. It should not be a generic text.
Other than this the fundamental aspect of the content writing must always be its quality, its relevance to the topic of the post and the value addition it delivers to its users. In the absence of good quality content writing the very hope of getting good search engine rankings is not achieved.
Content Writing with SEO
As we have understood now that SEO is all about content writing….some key pointers to be kept in mind:
SEO needs strategic use of keywords and search terms: There is a lot of advancement in technology in ranking the web pages and blogs…according to their true value. But still the keywords in the content plays a vital role. The best way to get the right keywords is strategic content writing.
Social validation a need of the hour: With the increase usage of social validation many blog posts rank well due to social validation in spite that the content is not upto the mark. But this may not always be possible. For small business the only way one can get social validation is by quality content writing.
Google search: In order to rank your website and individual links google needs content. If we don’t have good content then what will google rank. Hence here comes the importance of content writing.
Search Task Accomplishment: This is a new emerging trend in the digital marketing world. Does your content solve the surfers need. A user should be able to find exactly what he is looking for in the content of your blog post. Google uses the algorithm technique to find whether the people are getting exactly what they are looking for. If yes your ranking will increase if not then thee will be a downfall.
Summary
Finally without great content, one can never hope to enjoy good search engine rankings. Hence the importance of content writing in SEO cannot be denied if one has to survive in this fast developing digital marketing world.
Now a days apart from the traditional methods of marketing of television, newspapers, advertisement hoardings etc ; digital marketing is now the talk of the importance and more and more people are found using the medium for marketing their products. However it requires lot of skills including web designing, search Engine optimisation, content creation and data analysis.
DMAIC is one of the principle techniques in Six Sigma. It is data driven strategy to improve the marketing process without hindrances. The word DMAIC is an Acronym used for the five connected phases as DEFINE, MEASURE, ANALYSE, IMPROVE AND CONTROL. Same can be summarised as below:
Define– Identifying the problems and finding out concrete solutions to resolve the problems
Measure– Collecting the current data base as to find where currently the Company is standing in terms of the Companies into digital marketing.
Analyze Analysing the current database and figuring out what are the in demand things and what are getting maximum clicks on social media and what is the latest trend in the digital market.
Improve– On after analysing the database finding out the a process which leads to improvement in the selected areas. Ensuring that no wastes created during the process and that only effective processes are put into C
Control– Setting controlling guidelines and ways and means to get the set Goals most effective and their sustainability
Hence Six Sigma is a unique method to understand the need of the customer and is a comprehensive and flexible system for achieving the desired results, sustaining them and in turn maximising the business results
Then the next question arises is what is the meaning of LEAN SIX SIGMA: It is a set of tools and methods used to minimise the waste and maximising the results in the process of implementation of SIX SIGMA tool DMAIC.
People having proficiency in this method are given BELTS of different colors or you can say levels which signifies experience based on the managerial abilities of the person in dealing with the process of SIX SIGMA.
Benefits of Six Sigma in Digital Marketing :
Time management efficiency: Six sigma tools above help the managers to improve the working of the Company and process the work flow without interruptions. Time saved by applying these techniques may be invested in improving the other areas of the Company which in turn will improve the overall business efficiency.
Reduced cycle time: With six sigma tools in implementation there minimal chances of break down in the Company’s work flow. Company is able to meet its targets well in time and deadlines to me as targeted. If the DMAIC methodology is used effectively and actively by the managers and each employee are held responsible for their duties and responsibilities, all the loop holes are identified well in advance and corrective measures are taken then the work cycle time can be reduced by 35%. This ensures timely deliveries and optimum results.
Supply Chain Management: Managing the supply chain is a crucial step in an organisation. Any problems here will directly affect the Company’s end result. Six Sigma tool like DMAIC can assist the Managers to improve efficiency by cutting down the number of suppliers that the company is dependant on which in turn becomes cost effective and results into lesser defects in the work process flow.
Customer satisfaction : Every company intends to make its customers happy which the key factor in the current competitive world of marketing. Six sigma helps to analyse a customer’s perspective on its product and measure the satisfaction levels and also to figure the dissatisfied areas. The chances of dissatisfaction are reduced to a considerable extent. If the expectation of the customers are met then it will result into customer’s loyalty and also in turn invite new customers
Hence to summarise in the end SIX Sigma works in improving continuous quality management, customer satisfaction, reduced Company cost. Companies are benefiting from its implementation and hence Six Sigma is getting implemented in more and more companies and professionals like Black Belts are getting recruited to make the implementation process effective.
Lean Six Sigma in Digital Marketing Now a days apart from the traditional methods of marketing of television, newspapers, advertisement hoardings etc ; digital marketing is now the talk of the importance and more and more people are found using the medium for marketing their products. However it requires lot of skills including web designing,…
