by MYB Agency | May 26, 2021 | Digital Marketing
Steps to create a Pinterest Marketing Strategy
1. Create a Pinterest Page This should be pretty easy. When you go to Pinterest, select the “Search” button at the top of the site. Type in whatever keyword or phrase you’re looking for (and you should also include a holiday if you’re looking to attract shoppers during the holidays), then click on the “Search” button. Once your results load, you should see a lot of pins related to what you searched for. Click on a pin if you want to learn more about it, then copy the URL. Then open up your browser and save the website you want to include in your Pinterest board. 2. Choose a Blog Post Template This is where things can get a little complicated. You don’t want to get lost in the weeds, so you want to narrow your focus.
Introduction
We don’t want to make Pinterest look complicated, so we’re going to start with a fairly basic example: finding out what your audience wants to see. There’s a lot you can do with this information — not just pinning products for sale or giving a tour of your business — but we’re going to focus on the two most common uses: 1. To get the most engagement Create a Pinterest Board This is the first step. You can set up a board with whatever you want. If you work with a physical retail store, a group of friends would be a great way to share products you sell. But if you work in an industry where being an expert is key (or if you work in an industry where a visual is preferable), aboard for “Tips” would be a good one.
Consider Your Target Market
First, identify your target market. Does your target audience live within reach of your city? In a small town? Does it have a local store you can target? Does your business have local customers? Step 3How to Target Your Customers Once you know who your customers are, it’s time to think about how you’re going to reach them on Pinterest. As with any social media platform, you need to use Pinterest as part of your marketing strategy. To get started, try building a Pinterest audience. First, find out who your target audience is on Pinterest. That can be tricky. Using social media is no good if you’re not targeting your audience. So, don’t try to create a public group for the world. You want to create a narrow group of people who are like-minded.
Pin a Variety of Content
If you’ve used any kind of social media before, you’re likely familiar with the “buyer persona.” Pinterest allows you to build individual buyer personas based on what you have pinned, where you pin it from, and more. Pin the content you know and love from your other social channels into a space you control, such as Pinterest boards, then try to create some boards around topics you know the audience may be interested in. Step 4Share Your Tips Whether you’re using Pinterest as part of your organic search strategy, or you’re just simply sharing the best content on Pinterest, it’s important to share tips and tricks with your followers. People want to learn from others, but they also want to know that the information you’re sharing has been vetted by an expert.
Use Hashtags
As Pinterest is a visual platform, it’s vital to start by focusing on visuals. Think about what your customers are interested in and what types of content they’re interested in. This will inform you of the best keywords to use. For example, I always find success using the term “jewelry for women” when pinning a necklace or a watch. My audience is women, and this keyword will show up at the top of the search results for jewelry for women. You can also take advantage of thePinterest keyword planner. This tool will analyze your existing Pinterest boards to see what keywords you should be using to grow your business. To get started, simply copy and paste your keywords into the keyword planner. Pin images and videos from websites that fit with your keywords.
Be Consistent
Pinterest is the proverbial chicken and the egg situation: Consumers join Pinterest because there’s lots of content, but businesses don’t know what to post because they don’t have enough content. It’s hard to find something that’s both unique and engaging. While some have managed to crack the code, for most people, it’s too much of a pain to find the right people to reach. So be consistent. Pin a photo or a pin every day, so that you’re showing up in people’s feeds every time they search for your brand. Pin consistently. Step 6Use Pinterest to Promote Your Products When you start a business, you want your customer’s mind to be blown. In order to do that, you need to blow their mind with your product.
Engage with Your Audience
You need to engage with your audience on a personal level. This means asking them questions, showing them how Pinterest can help them, and keeping an ongoing dialogue with them. This engagement will build trust, and will also help you find valuable social proof when you pitch your services. Step 7Start Promoting Once you’ve established a personal connection with your audience, you need to get started promoting. You’ll want to push content out on a regular basis to your followers. You’ll also want to set up a feed for people to follow that allows them to stay up to date with all your content. Step 8Build Your Pro Sales Network If you’re looking to sell more, you’ll need to build a team that’s capable of providing you with the tools and knowledge you need.
Follow Influencers
It’s no secret that a majority of Pinterest users are female. So, be sure to start by following influencers in your industry, such as beauty bloggers, DIY experts, and fashionistas. This will help you gain the attention of your customers, which will in turn help you create more sales. Step 8Gather Valuable Data Another way to get started on Pinterest is to gather some useful data. Are your customers looking for certain products? How long are they looking at your site for? As you build out your strategy, keep a close eye on these things, and you’ll eventually be able to gauge the need for content. Step 9SEO Can Help A final piece of advice: SEO can be a huge help in growing your Pinterest marketing strategy.
Use Repins
A repin is a nice way to compliment a fellow Pinterest user and build up the community. If a pin receives a lot of love, you can repin it yourself, increasing the visibility of the post and potentially driving more traffic to your website. If you do repin someone’s Pinterest photo, be sure to write a friendly message in the description. It will be clear that you liked the post and that you are pleased with how they’ve managed to showcase it on Pinterest. Step 9Collect Repins When you repin, be sure to write a kind comment like this one. Be sure to provide an easily accessible link to the original post, because repins help increase the visibility of each pin, so links should be visible right on the repin page.
Use Search to Find Targeted Audience
Searches on Pinterest happen every second. That’s a lot of potential opportunity, if you know where to look. Building a Pinterest marketing strategy is all about who you want to reach, so instead of looking for a big and little brand that all look the same, focus on the tools that will help you find the perfect target audience. Head to Pinterest Search, where you can search for “Pinterest board” or “women’s fashion” to help you find the right audience. Step 10Build your brand through visuals. The first thing you need to do is grab your audience’s attention with visuals. That means regularly sharing your own “pins” and showcasing your products and services visually.
by MYB Agency | May 22, 2021 | SEO
How to Generate Leads with SEO: How to Get More Traffic
Your website is a key part of any lead generation campaign. But it’s not enough to just create a beautiful website. You’ve got to drive traffic to it. Fortunately, there are a lot of simple ways to do that. In this article, you’ll learn how to do SEO for lead generation.
What is SEO for lead generation?
SEO is the process of increasing the number of visitors to your website and increasing the organic search traffic of that website. The ultimate goal of SEO is to generate leads – which is what your website is designed to do. The four main components of SEO for lead generation are… Search engine optimization (SEO) Email marketing B2B lead generation Social media marketing How to run SEO for lead generation? Your site is an asset, but you can’t simply sit back and watch your website traffic increase by one per cent each month. You have to work hard to promote your website. You have to make SEO a priority. With this in mind, we have compiled some of the best SEO techniques to use for B2B lead generation.
Generating a steady flow of qualified traffic with SEO
When you want to attract more traffic to your site, you need to start by attracting the right people. It’s hard to convert people who aren’t interested in what you have to offer. I get it. There are a lot of good SEO solutions out there, but they may be too complicated for your average user. But all that changes once you understand how SEO works. The majority of traffic you receive doesn’t care about your ranking in Google. It cares about what you offer, and how easy it is to do business with you. Content marketing is just a tactic you can use to drive more traffic to your site. But you don’t have to make a blog post every week to achieve this. Just create helpful, interesting content. And promote it. Your users will stick around because they’ll like the content you create.
Optimizing your website for lead generation
The biggest difference between SEO and PPC marketing is that you have to be creating leads. SEO doesn’t produce any sales. It simply gets people to visit your site. That’s not to say it’s not important. It’s very important. SEO is the method of getting the right users to your site. It’s the tool that turns your web visitors into lead converts. Let’s say you have a great web design company. Your company’s web design is being highly appreciated, and people are constantly asking you about it. But when someone says something like that to you, what do you do? The first thing you do is ask what you can do to help. You ask them to send you their customers so you can help them. Then you get on Google Analytics and see how many people are searching for the keywords that people are using.
Keyword research for SEO
SEO stands for Search Engine Optimization, and it’s the approach to web design that improves your website’s traffic and the result of keyword research. One thing you should be doing right now is writing content. And while it’s good to make sure your site is properly optimized, you can actually run your site for the SEO title alone. Don’t worry, it won’t increase your traffic overnight, but you can significantly improve your traffic and conversion rate in the meantime by creating great content. Search engines only reward sites that are visually appealing, so the more visually appealing your site is, the higher your website will rank. Think about it. Everyone prefers a site with white text on a black background.
Conclusion
SEO is such an important strategy that it should be built into every company’s marketing strategy. It’s time to take your lead generation strategy to the next level. How many leads do you generate every month? Get the free report right now to find out.
by MYB Agency | May 21, 2021 | Digital Marketing
Instagram Marketing
Instagram is meant for fully “Focused” content. The audience here is proactive and it’s essential to keep them engaged with the relevant and meaningful content. In order to post regularly, you require to invest all the resources available.
Your Instagram Profile has to be perfect as it is your first impression. One very important point to be remembered – You can view a content on website of Instagram but cannot upload any content and for that Instagram App is required to be installed.
Opening Instagram Account
You will be given two options, Login with Facebook or Sign up with phone or Email. Be careful to sign up with a business email to avoid linking you Instagram Profile to your personal Facebook Account.
Your profile picture is very important and it should be in sync with your branding. You can consider a Logo. The corners are to be left blank as your image is cropped into circle by default.
Next is your Instagram Bio
As there is limit of 150 characters, you should introduce your business in a summarised manner, give a hint of your personality and a reason why people should follow you. Please do not bother about using keywords and hashtags here as Instagram Bios are not searchable.
Your Bio is the place where you can encourage users to take a specific action like visiting your website or using certain hashtag. one of the important peculiarities of Instagram is that your Bio is the only place where you can provide a clickable URL link and direct the traffic to an external website. It is therefore a common practice among marketers to update their featured URL in their most recent post.
In case you decide to provide a link, don’t forget to use a link shortener or a tool to avoid clutter in your profile. When the URLs are tracked, it helps you to understand better the volume of traffic you get on your website from Instagram.
In case you want to change your URL, bio, username, name or photo in your profile, there is Edit Profile Button for the purpose.
Instagram Settings are Very Important
Apart from just changing the passwords, you can view the post you have liked, manage notifications and many more important tasks.
Story Settings –
You can customise the categories of viewers who can interact with you for your stories. It is advisable to allow all your followers to see and respond to your stories as it increases brand engagement.
Integration with Facebook Account is Important
In order to avail the full benefits of Instagram’s Business Tools, you have to switch to a Professional Account by which your profile is identified as a business profile. These benefits allow users to contact you, you can get in-depth insights and allows you promote your contents. If you want to switch to an Instagram Business Profile, your business must have a Facebook Business Page. Go to Settings – click Account – Switch to Professional Account to access these features.
To switch to a business profile, choose these settings —Login to Facebook, allow Instagram to manage your pages. Select a Facebook page to connect to your Instagram Profile for which it is necessary for you to be the Admin of Facebook Page. In this way two platforms can be connected and you can avail of the benefits.
Next Instagram on its own will import the relevant information to your Facebook Page which you can edit. Now you have an Instagram Business Profile. Do check your profile insights and account settings.
Comments
This enables you to hide comments with certain keywords or phrases. In order to do this, you have to enter the specific words and phrases into your Instagram settings and turn on the feature. Please remember that the comments can be encouraging and also certain comments may go against the brand values or annoy your audience. You can manage this feature from settings, click Privacy > Comments.
You can add up to five additional accounts and switch between them without logging in and out.
Instagram Posts – Categories
Images
It’s the most common type of posts. There should be a variety of photos as it shows the diversity of your products/services. The quality of images should be excellent and outstanding to stand apart among numerous other images. There should be genuineness, not only advertisements. The culture of your company with live shots. Avoid excessive posting. Please look for the trends, study the likings of your audience and be creative in your posts.
Realistic images are liked more rather than photos of staged scenes.
Reposts from employees, fans , supporters give human touch. Not to forget to give credit to the original poster.
Posts showing How-tos or educational contents –
Study to create videos or images on important and relevant topics which are useful to your audience and make their life easy. People are smart enough to isolate such meaningful stuff and always admire.
Posts involving the Influencer
When a post involves a well-known, repeated figure or a celebrity using you product or services, it crates great impact to the audience. A feeling of trust and authenticity is generated which plays important role to enhance your business.
Please remember that Instagram is the most effective and popular platform for posts involving the influencer as the well known figures have greater engagement rate due to their fan-following.
Among the huge crowd of N number of posts on Instagram, the Influencer Posts stand apart.
There are celebrities who have remarkable fan-following on Instagram and their involvement in your posts makes a positive difference. There is a classification of Influencers depending on number of fan-following, like Nano, Micro and Mega Influencers and naturally their charges are also according to their standard. Selection of Influencer of right category does matter. E.g. for day to day products, micro influencer connects better with the audience than a celebrity. According to a study, almost thirty three percent of all Instagram channels are micro influencers with less than 100k followers.
If you are aiming at lot of engagement it’s advisable to engage with Micro Influencer whereas
If increasing awareness of your brand is your goal then the influencer’s reach and traffic should be looked for.
Posts to encourage motivation
A combination of simple visual with and inspiring text make a post with motivation. This type of posts encourage the audience and enhance the value of your brand. There are apps available which help in adding text to your photos in a consistent way.
Contents Generated by Users
Posts from your fans and followers with tags to your posts or reposts and vice versa is another way to enhance the impression of your brand. It shows your true connection between your brand and the customers. Do not forget to give credit to the original post with a tag or in a caption.
There are apps for reposting like Repost For Instagram.
Posts Involving Trending Holidays
Look out for local, National or World trend for such Holidays. Join in the fun and celebration. It’s also known as Newsjacking Posts. There is a scope to post contents with humour relating to an event. During the period like National Ice cream Day, National Sibling Day, Valentine Day there is rush to buy the related articles, gifts which should be explored to enhance the sales.
Optimising The Photos on Instagram
When the images and photos are the prominent way of posts, the same have to be of the best quality like high resolution, suitable format. There are specifications for Landscapes, profiles etc.
There are tools and technologies available specifically for Instagram Posts, use the suitable one or entrust this important task to a professional. There are many factors to be considered for the best photos which require expertise.
Videos
Instagram allows videos of maximum one minute duration and without sound. You should use a caption or text that explains the video content instantly. There are editing and improving tools for videos as well which should be used according to your requirement.
There is a special feature called “Boomrang” which has significance for special purpose like fun videos or a repetitive playing of backward and forward which enables to display the characteristics of a product better than the normal video playing.
Hyperlapse from Instagram
This feature enables you to condense a lengthy video in shorter duration suitable for posting.
It has ability to create time lapse yet smooth videos with built-in stabilisation. You can manage the speed of playing from 1x to 12x.
Instagram Stories
It enables you to post at a higher frequency and prevents over posting or stuffing your main feed. The common drawbacks of stories are that the images are not polished perfectly or more organic. Your Instagram stories disappear after 24 hours.
Authenticity is of prime importance in case of stories. While the photos have to be well finished, the stories can be little raw, if it shows reality and reflects your company culture.
There are three options to post Instagram stories –
- Camera in the upper left corner can be tapped
- Tap “Your Story” above your feed
- You can swipe right to access the camera.
- Other Important Settings of Camera —
- ‘Type’ – A text post can be created.
- ‘Music’ – You can pair a music clip to an image or a video.
- ‘Live’ – You can capture and publish live contents to Instagram.
- ‘Superzoom’ – An animated zoom can be added to a video.
- ‘Focus’ – You can focus on a subject and blur the background.
- ‘Hands Free’ – You can capture a video without holding the ‘Record’ button.
You can add personality to your content through stories. Make yourself familiar to all the options of setting to improve your posts.
Instagram Story Highlights
These are the stories which have been preserved after their 24 hour limit and posted to an Instagram Profile. Story Highlights are the best option to display your best stories and are preserved for longer duration. Another benefit of this feature is links to external sites can be added here to showcase the products, services, promotions and more.
It can serve as menu of different categories.
As the location of Story Highlights is at the top of an Instagram Profile, it can be considered as the extension of your bio. Many marketers make the best use of this feature by posting most important and relevant information which the audience are looking for – shop location, business hours, current sales, videos and more.
Please note that the images and videos cannot be added directly to a Story Highlight. You have to create a Highlight for the purpose or Story Highlight should be previously posted and currently live. You can stories from your Archive to Story Highlights. In short pay full attention to this section and utilise its full potential to benefit your business.
Instagram Live
This feature enables you to display the real time content. The users can comment on the live video using the built in chat feature.
IGTV
It’s the latest addition to Instagram where the users can view long-form vertical videos posted by Instagram Creators. E.g. videos on cooking, interviews of celebrities, tutorials and more. The duration range is from 15 seconds to 10 minutes.
Writing Instagram Captions
The picture is more effective than texts in conveying a message. At the same time it is challenging to write an effective, engaging and outstanding caption. The best way is to draft different versions of a caption, show it to your friends, co-workers and seek their opinions, suggestions. Patience is required to create a great caption. Instagram gives great importance to engagement, likes, comments and changes their Algorithms from time to time. Each user can have an idea regarding his feed. The visibility also depends on the amount of response of a post.
Though the caption can be of maximum 2200 characters, the user can only see the first 3 to 4 lines of each caption. To view the entire post they have to click ‘More’. It’s obvious that the first few lines of the captions have to be most important and catchy.
The longer captions are not neglected subject to their content is interesting.
Engage is The Keyword
A Call To Action should be included invariably in your caption encouraging the audience for comments, likes and share your post. Provide links directed to your most recent post. It’s advisable to use shortened tracking links in your URL to enable you to view the traffic volume from your account or a post.
Adding a Geotag is always beneficial as engagement rate is higher in posts with Geotag.
Recognise Your Instagram Message
Every platform on Social Media has its own pros and cons and the methods, contents patterns differ. Instagram is famous for its authentic, light-hearted tone and it takes some time to create an impression among the users. When the visual is very strong and expressive, the caption can be brief.
Hashtags are Very Important on Instagram
As about 85 million photos are shared on Instagram every day, it’s much more challenging to get noticed, that’s why hashtags are so important on this platform. Hashtags consolidate posts into a single feed. Please note that only public accounts are shown in searches based on hashtags.
Users can easily find tagged contents based on word or phrase. The results of search are divided in four parts – Top, Accounts, Tags and Places.
Hashtags can be created using characters, numbers or emojis and a maximum of thirty are allowed in a caption. Don’t forget that your account has to be ‘public’ in order to appear on Hashtag Feeds.
Selection Hashtags
Find out the trends and popular hashtags within Instagram itself. ‘Explore’ tabs can be useful for the purpose. Work out for the most suitable blend of general, trending and specific hash tags, you can also create your own branded hashtag.
Avoid spamming, it has been observed that on average about 2.5 hashtags per post is common. The placement of a hashtag can be at starting or end of the caption, the result is the same.
Summarise
Make a clear strategy for marketing on Instagram
Be clear about your goals, determine the target audience on this platform, Carry out complete analysis , work out an a calendar for editing, aim to build a consistent brand on Instagram, endeavour to broaden your Instagram Follower base and last but not the least – all these efforts cannot be justified unless your Instagram followers are converted into your customers.
Do look out for an experienced and reliable team of experts for this entire exercise.
by MYB Agency | May 9, 2021 | Digital Marketing
Small Business Marketing Channels That Work
Content marketing is a key element in any effective small business marketing strategy. In fact, content is king. Marketers understand that the way they build their brand is by communicating with their target audiences, readers, and consumers. A content marketing campaign focuses on creating meaningful and helpful content for your readers.
Content marketing drives many other kinds of advertising. Content that is optimized with the keywords you are targeting, will rank higher in the search engines, which will drive more traffic to your website.
It, therefore, must, therefore, only be applied in conjunction with your entire digital marketing strategy and utilized in conjunction with all other digital media channels. For instance, to be most effective for SEO, you want high-quality content to weave in your main keywords.
Small Business Marketing Tips
Search engines are constantly crawling the internet, and they will find your content through various channels and share your content with their readers. The purpose of a search engine’s algorithm is to return results based on the keywords used to help them categorize the content on the engines. The more relevant keywords you have woven into your content, the better you will perform in search engines.
In addition to your content being found in the search engines, it can also be found in emails, in-depth reports, and other websites and apps. One of the best ways to get people to look at your content is to use the content as a mouthpiece, giving it as part of your email marketing campaign. With the power of email marketing, you can reach a huge audience through highly targeted distribution. Your content can also be used in offline advertising campaigns, as well as social media.
SMO includes everything from website development to SEO writing and PPC management, but it is most commonly thought of as a means of search engine optimization. As part of a larger strategy, it includes traditional marketing channels like email marketing, press releases, and blogging.
SMO is most effective when you’re willing to expand your marketing efforts beyond these traditional channels and consider all options available. The power of SEO, however, lies in the combination of search engine optimization and social media marketing.
The other tip for small business marketing is Search engine optimization that works to increase your ranking in the search engines. It works because you will get a higher ranking for a higher number of relevant keywords. SMO incorporates SEO into your online marketing mix. SMO usually doesn’t include pay-per-click advertising, which is geared more towards large, professional companies. Instead, it uses a diverse approach that includes SEO, social media marketing, and traditional offline advertising.
Social media is an exciting and growing trend for small business marketing that has caught the attention of many small businesses. SEO for social media requires some unique strategies. You don’t want to be playing catch up to the big boys, so don’t overdo it with the paid or free content and focus on real consumers looking for answers to questions they have.
For instance, instead of spending money on a Google AdWords campaign that will only bring you qualified traffic, use social media to build an active following. Twitter, Facebook, and Instagram are excellent platforms for attracting attention to your products and your brand. Search engines love them too, as they can provide a much richer experience than just relying on text-based search results.
In order to attract visitors in the fastest and most profitable manner possible, you need to combine all three of these powerful marketing channels. To do this successfully, you will need a small, detailed marketing plan that will address the unique needs of your company. You can follow the basic steps outlined above to establish a strong internet presence and to build a solid online reputation.
However, you must follow through by consistently optimizing your site, content, and social media channels for search engine optimization and then growing your customer base.
A social media marketing specialist can help you achieve this quickly and more efficiently than you could by yourself. Make sure you find one who has experience in search engine optimization and Internet marketing and is ready to help you get the best marketing channels working for your small business.
by MYB Agency | May 9, 2021 | Digital Marketing
Marketing Strategies For Startups – 3 Strategies That Work Best
Most of the marketing strategies in the industry today are built upon the idea that startups need to emulate what big companies have been doing for years. That doesn’t mean though that they should be copied word for word. It simply means that there are certain tactics that the bigger companies have been successful with. If you think about it, those tactics can be a good template for your own startup. Of course, you wouldn’t copy them without changing them a bit to make them uniquely your own. Here are some of the basic marketing strategies for startups that big companies use.
The first tactic is direct marketing. This means reaching out to customers in person and in print. This allows a company to get to know who you are, what you do, and what your business stands for. In essence, it lets a company “friend” your customer. In most cases, this is done through community-based advertising or PR campaigns.
Another of the big-company marketing strategies for startups is search engine optimization. SEO is also a form of direct marketing, but it involves using keywords to get your site and business recognized by search engines. The more often your keywords appear on a website, the more likely someone will click on them. This helps to increase traffic to your site, which can lead to an increase in sales.
When it comes to marketing strategies for startups, promotion is king. You want to be the first to get known. In other words, you want to be the first to launch a campaign, create a buzz, or even become famous. Once you’ve gotten your foot in the door, you then need to focus on customer service and retention. After all, customers love to tell others about great experiences that they had while dealing with a company.
There’s one thing about marketing strategies for startups that no one mentions. Promoting your business is key to any type of business, but when it comes to a startup, you must be more aggressive. Customers love to be kept in the loop, so if you have a marketing plan, you should use it to keep customers informed. Give them news blurbs about what’s going on at your business, upcoming events, new products and so forth.
You should also learn about internet marketing, because this is a great way to reach out to potential customers. If you don’t target local customers, then you won’t be able to target them properly. There are numerous ways to market online, and it’s essential to find a strategy that works well for your site. You may want to incorporate video marketing into your marketing strategy, or maybe even write some articles and submit them to article directories. This is a wonderful way to share your knowledge with others, while also reaching out to those in your local community.
Marketing strategies for startups involve many things, from social networking to press releases to local events. There are also plenty of marketing strategies for business owners, including SEO (search engine optimization), PPC (pay-per-click advertising, etc. ), blogs and more. Each of these can bring you more traffic, and as a result, help your business grow.
No matter how you decide on your marketing strategies for startups, remember that your success is dependent upon you. You have to know what you’re good at, and build a plan to ensure that your company is successful. Successful marketing is the key to your business’s success, and it’s not something to be taken lightly.
When it comes to marketing strategies for startups, there are plenty of avenues you can choose from. Some marketing strategies work better for some businesses than others. Marketing is an ongoing process, whether you’re using a website, social networking, or press releases. You need to constantly be promoting your business, no matter what. A marketing strategy that fails to bring you traffic will not make your business any money. Your business needs to continuously expose itself to the market, and marketing is the first step to doing this.
In order to be truly successful with marketing in this day and age, you need to have a powerful website. If you don’t have a powerful website, your business will fail. Most of the people who are new to internet marketing will build their websites using cheap software, which won’t give them the quality and page rank they need. They will not have the SEO optimized content they need to draw in serious traffic, and their websites will never make it past the first few months.
When you are designing your website, you will want to use SEO as much as possible. This will help you with your ranking and make it easier for you to get a lot of traffic, but you also want to have some marketing strategies in place to bring in customers. You can do this with press releases, a blog, or even a forum, which are all excellent marketing strategies for startups.
