by MYB Agency | Jun 22, 2021 | SEO Training
Understanding On-Page SEO
After reading the first chapter, you’d agree that the optimization of a webpage determines its ability to rank.
Did you know that on Google’s search results, the first five organic results on the first page alone accounted for 67.60% of total clicks?
How do you ensure that your website or webpage gets to the first page and gradually to the top five?
Through on-site SEO. In fact most expert SEO practitioners agree that on-page SEO needs to be a priority for any brand or business, big or small.
Let’s first understand what on-page SEO actually means.
Also known as on-site SEO, on-page SEO refers to the process of optimizing web pages so the website ranks high on search engines. This in turn gets the website more organic traffic.
What is the Difference Between On-Page and Off-Page SEO?
On-page SEO is the practice of optimizing individual web pages for higher ranks on search engines. It includes optimizing content as well as the HTML source code of a page.
Off-page SEO on the other hand refers to the optimization of factors that fall outside the website spectrum like links and external signals.
While you have complete control over the elements that come under on-page SEO, when it comes to off-page SEO, you cannot gain absolute control over its components. For instance, if you replace low-quality images on the web page with higher quality, that is optimization through on-page SEO. On the other hand, if you share links to your website personally, it is off-page SEO.
Why is On-Page SEO Important?
The whole process of SEO works around search engines and helping them understand your website and its content better. This is where on-page SEO comes in. Not only does it help search engines understand your website, it also helps identify whether your website is relevant to a search query.
You will agree that search engines have become more sophisticated. Search engines like Google place a lot of emphasis on relevance as well as semantics when it comes to the ranking of search engine results pages or SERPs.
Google for instance, is known for its extremely complex algorithms that work to:
- Decode search queries in order to understand what searchers are actually searching for.
- Delivering search results that actually match the searchers criteria or requirement.
You would be surprised to know that Google’s search algorithm takes into account over 200 factors when it comes to ranking websites.
Wondering why there’s so much emphasis on Google alone?
Consider the following statistics.
In 2019 75% of the global desktop search traffic went to Google. Bing at second place accounted for 9.97%, followed by Baidu at 9.34% and Yahoo at a measly 2.77%.
Not convinced yet?
Google received approximately 2.3 trillion searches in 2020 alone.
So, if you are a business, this number would mean that a large percentage of your potential customers are on Google. It, therefore, goes without saying that your website needs to rank on Google so potential customers get to know your brand and your products.
Your website needs to meet all the criteria that Google’s algorithms seek. You can start by making sure that your website, as well as the content, are well optimized according to industry standards.
When it comes to content optimization, there are two kinds of content. One that is visible to the visitors on your website including text copy, images, videos, audios, etc. The other type of content is one where the elements are visible only to search engines. These include HTML tags, and clearly defined or structured data.
Relevance is the most crucial factor in search engine optimization. When a search engine finds your webpage relevant, your website automatically ranks higher. For instance, using appropriate keywords and phrases helps to achieve optimization.
Basic Steps to Optimize On-Page SEO:
Be Aware of Google’s Criteria
Understanding Google’s criteria for ranking websites is crucial and probably the first step towards optimizing on-page SEO. It involves considering the first impression of the website. To understand what comes under the first impression, visit your website from the audience’s perspective. How long did the website take to load? Is the content on the page relevant to the topic? If these factors are proper, they match Google’s criteria.
Adding appropriate keywords and phrases is another crucial criterion for Google. It increases the audience’s engagement to the page.
Another factor to keep in mind is the content’s credibility. Fake or incorrect content on your website may create flak and harm the website’s reputation.
Check Keyword Placement
As mentioned above, keyword placement is vital in optimizing on-page SEO. For example, if you add the main keyword for the topic in the first paragraph of your content, it increases the chances of Google finding your webpage relevant.
Avoid adding keywords haphazardly to the content as it shows lazy work. It will also harm the quality of the work. Try adding synonyms of the main keywords throughout the write-up. These synonyms should blend in with the content rather than standing out as odd words and phrases that seem out of context.
Consider Formatting Content
Formatting is equally vital for the optimization of on-page SEO. Utilizing H1 tags for Titles and H2 for sub-headings improves the chances for bots to recognize the content. These tags should hint towards the central idea of the content.
Websites rank higher on search engines if the format is easy-to-read since this creates a positive user experience.
Take a Look at those Links
This is a very significant point and should not be overlooked. Linking includes both outbound and internal links.
Outbound links refer to external sources on your website that point to another website. They are a common industry practice and often used within online content with the purpose of adding more context to the information on the page. They help direct readers to another information source that is more comprehensive and add more value to the topic at hand.
Outbound links increase the credibility of the website’s content, which in turn adds to the quality of your website.
Internal links refer to the links which direct the user to another page on the same website. Internal links play an important role in building authority while improving ranking and organic visibility. In other words they help increase user engagement and reduce bounce rate.
Increase URL’s Relevance
When you create an appropriate URL for your website, it automatically adds credibility to your content. Users and search engines receive the content they were looking for, and the website’s URL is tagged as relevant.
Accurate Title and Meta Description Tags
Imagine this scenario.
You search Google for the difference between on-page SEO and off-page SEO. Google throws up numerous websites matching your search, but the first one has the same title and meta description you want. You click on the website only to find that the content is entirely about some other SEO-related topic. Wouldn’t it be disappointing?
It is therefore crucial to create a title and meta description relevant to the content you provide, to avoid this scenario. The title comes right under the URL and the meta description below the title. A meta description is a chance for you to publicize what your website is all about.
Regular Revision of Content
You should know that Google’s algorithms keep changing. Hence, if you keep revising your old content according to the new algorithms, it will enhance your website.
Remember, the ultimate goal of your website should be quality content. You might have a great looking website, but if the quality of your content is mediocre, irrelevant and inaccurate, it will impact the ranking of your website over time.
Images Can Boost Engagement
Many surveys suggest the correlation between images within the content on a website and user engagement. If the pictures are easy to load (reduced file size) and relevant to the content, it will increase user interaction with the website.
When including a picture in the content, it is vital to put appropriate alt tags and titles for better clarity.
Aim to Improve User Engagement
Your main goal is to improve user engagement, and your objectives are listed above. On-page SEO optimization aims to attract users to the website. It increases the chances for the website to rank higher on any search engine.
Increasing user engagement requires a simple user interface. Less loading time, clear headlines, uniform formatting, concise and relevant content, proper layout, building towards CTA’s (Call-to-Action), et cetera, are all examples for simplifying the user experience.
On-page SEO Tools and How to Use Them:
There are various types of on-page SEO tools. The tool you choose will depend on the element of on-page SEO that you want to target. Some components need extra attention. For instance, keyword research requires special attention as it affects ranking on search engines.
- SEO Crawler: This on-page SEO tool is highly efficient and can make your work simpler. Manually checking your website for errors and mistakes, can be both time consuming and manually exhausting. An SEO crawler works as a site auditor tool and highlights all the on-page errors on your website. After you fix all the highlighted issues, you can use the rank tracker option to check the website’s improvement.
- Ahrefs Keyword Explorer: This on-page SEO tool is beneficial when you need access to various keywords and phrases in minutes. While you can also use other keyword searching tools what makes Ahrefs different is that it provides the keywords your competitors are using while also giving you specific ideas you can focus on for your website.
- Copyscape: This on-page SEO tool is crucial for your website. It detects any duplicate or plagiarised content your website may contain. One of the ranking factors for Google is the uniqueness of the content. If it finds duplicity in your content, it will not accept it as relevant.
- Screaming Frog SEO Spider: This on-page SEO tool is considered very effective because it lists down all the on-page elements of your website. This helps you understand what you can improve.
- Google Developers PageSpeed Insight: As mentioned above, your website’s loading time is also considered one of the ranking criteria by Google. This on-page SEO tool gives you an idea of your page loading time. It also provides suggestions on how to optimize loading.
- Moz On-page Grader: This on-page tool is popular because of its easy-to-use application. It provides you with a comparison of the SEO checklist, making your on-page SEO optimization process simpler.
Website Errors to Focus on:
There are several types of website errors that you need to look out for since these can affect your website’s ranking.
- Plagiarized content
- Broken links
- Unclear title and meta description tags
- Low Word Count
- Temporary redirects
- Slow Loading page
Keyword Research
You might wonder: Why do you need keyword research for on-page SEO optimization? By now, you should know the significance of keywords for your website ranking. Keyword research allows you to understand popular search terms in your niche. In other words, the queries that people are asking and the percentage of the search.
Keyword research helps you to create specific content directed towards your target audience. It assists you in avoiding generalized content creation as search engines prefer specific and relevant content.
Where Can You Find Keywords?
There are several ways you can find keywords for your content. Keyword searching tools provide you with seed keywords. They are phrases related to the central topic of your content. For instance, if your main focus is roses, it provides you with words related to roses. It can be “red roses,” “rose plants,” “Bouquet of roses,” et cetera.
Google suggestions are one of the most effective ways to find keywords for free. It appears when you enter the main keyword to the search console or at the end of the page. There are other ways to find keywords. Here is a list of the top five keyword tools.
- Soovle: This keyword research tool provides you with various lists of keywords acquired from all the search engines and not just Google.
- Jaaxy: This keyword research tool gives you thousands of keywords and phrases within minutes. It also offers the list of competitors, search volume, and possible traffic.
- Google Keyword Planner: While this keyword research tool might seem elementary, it is actually reliable given that the data it presents comes straight from Google’s database. This tool also throws light on how much advertisers are bidding for top of the page ranking.
- Ahrefs Keyword Explorer: This research tool, as mentioned above, is a proven efficient on-page SEO tool. It hosts a feature that analyses the in-depth difficulty of the keyword.
- SECockpit: If you need in-depth analysis in keyword research, this tool is the answer given its ability to perform deep filtering.
Long Tail VS Short Tail Keywords
Short tail keywords refer to general queries. If a user needs universal or mainstream information regarding a topic, short tail keywords come into play. For example, if the user keys in a search for roses, the short tail keyword comes up as “types of roses.”
Long-tail keywords refer to a more specific query. If a user needs a particular piece of information regarding a topic, long-tail keywords come into action. For example, if the user needs information about roses in cold weather, a long-tail keyword may display as “types of roses in cold weather.”
Tip: Including long-tail keywords and phrases in your website’s content is considered more effective since it is more likely to catch attention given that it involves components of short-tail keywords as well.
How to Use Keywords for Landing Pages?
It is crucial to know what a landing page is to understand the process of using keywords for landing pages. The page a visitor lands on after clicking through from an ad, an email or another digital location is called a landing page.
It is designed in such a way so as to convert visitors into leads. It is usually a standalone page with a form that allows you to capture crucial information from the visitor in exchange for an offer.
A landing page is the most effective way of driving traffic further into your sales funnel. It therefore needs to be optimized like any other page on your website. Here’s how you can optimize your landing page with keywords.
- Understand the keywords you wish to target. Do thorough keyword research, because if you do not get it right, your landing page will end up with very little traction.
- Using a keyword rich domain name can make all the difference to your ranking. You can incorporate a keyword into your domain name in the following ways:
1. Increase exposure by incorporating a keyword in the top level domain
2. Get ahead of the competition by adding a keyword as the first word in the
domain name
3. Include appropriate keywords in subdomains. - By now you are probably aware that search engines do not restrict their crawling to website content alone. They also crawl through images on your site. Therefore add keywords in the image titles and alt tags.
- Don’t forget to index your landing page. Use a tool that allows indexing by Google and other search engines. Such tools also give you the room to include keywords.
by MYB Agency | Jun 22, 2021 | SEO Training
SEO Basics – What is SEO?
Did you know that globally, around 3.5 billion searches are done each day on Google? That’s more than 40,000 search queries on average, every second and the numbers only continue to grow.
Astounded? Well, there’s more.
According to research for every click that lands on Google’s paid result, there are 11.6 clicks to organic results.
A survey by the Search Engine Journal concluded that almost 81% of businesses consider their blogs as a vital asset to the growth of the business.
Wondering why these numbers matter?
That’s because these numbers prove that SEO is far from dead.
If you’ve been hearing this term a lot, it is only because SEO is pivotal for the success of any online business. So, let’s start with the basics first.
Definition of SEO
SEO also known as Search Engine Optimization is the process of increasing not only the quantity but also the quality of traffic to your website or webpage organically.
Confused? Let’s make it even simpler. It is the process of improving or optimizing the content on your site or page to increase its visibility for relevant keywords. When this happens, search engines will like to display your site or page among the top results for search queries.
Is it an art or a science? Well, I’d like to think it is a healthy balance of both.
SEO is an integral digital marketing strategy and should not be overlooked. The process works through search engines.
What Are Search Engines and How Do They Work?
A search engine is a software system that enables users to find answers to their queries by presenting a systematic list of options. These options are a result of the search engine’s database.
The job of a search engine is to navigate the web by downloading web pages that match with a search query and then following the links on these pages to locate more new pages.
What are these search results called, you ask?
These search results which appear when you enter a particular query are called the Search Engine Results Page (SERPs).
These results match the user’s query and can be in the form of pictures, videos, content, or a combination of all three. There are several search engines such as Google, Yahoo, Bing, AOL, et cetera, with Google being the most popular among them.
Though different search engines might present their information in distinct ways, they build on the same three basic principles, i.e., crawling, indexing, and ranking. These three principles and all the processes that make them up, come under the SEO process and its functions.
How Does SEO Work?
The search engine is not just some other website. Think of it instead as an entire library for web pages.
ACCORDING TO ESTIMATES, A MASSIVE 4.2 BILLION PAGES EXIST ON THE WEB
And the numbers keep changing by the second.
Like I mentioned above search engines work on the principles of crawling, indexing, and ranking. Let’s understand what they are.
Crawling
It involves web crawlers (bots or spider bots) continuously searching for new web pages on the internet. Once a bot finds a new web page or link, it scans the content and passes it along.
In other words, search engines crawl hundreds of thousands of pages in a matter of seconds. They do this by using their web crawlers commonly known as spiders or search engine bots.
Indexing
Once a bot finds a new page and scans the data, it is added into a data structure. This is called indexing and this data is now a part of the search engine’s database. Any discovered URL along with several relevant key features about its content is included in the index. Key features include:
- The keywords in the content and the topics that the page covers
- The type of content being crawled and similar content on the page
- How up to date the content is or when it was last updated
- The user engagement on the page or domain. It includes data on how most searchers interacted with the content on the page
While it does sound complex, indexing is a rudimentary method for building a website library. Crawling and indexing are continuous processes.
Ranking
Ranking is the step that decides the hierarchy of the website result list. Let’s say you perform a search. The search engine then runs through their index for content that ranks high on relevance to the search query and then lists down that content to solve the query.
This listing of search results by relevance is known as ranking and organic search results play an important role.
Organic search results are those search engine results not determined by paid advertising. These results are ranked or categorized on the basis of their relevance to the term being searched.
Wondering why they’re important?
0-80% OF ONLINE USERS IGNORE PAID ADS, FOCUSING INSTEAD ON ORGANIC SEARCH RESULTS
Not convinced yet?
How about if I tell you that clicks on organic searches outnumber paid searches by nearly 12 to 1.
Once the role of the search engine is over, optimization comes into play. Optimization concentrates entirely on the content of the webpages. It involves owners, content creators, or editors checking every element on a webpage. This includes internal links, title tags, meta description, et cetera. Once they scan every element, they approve the content.
The content creators and editors of a web page ensure the content’s credibility and enhance it enough for the bots to find it easily. Now you may wonder why is it vital for the bots to find the page effortlessly?
It is because if a spider bot discovers a page without any effort, users can also find it.
How To Optimize for Google?
To understand the process of optimization for Google, you need to understand the various ranking factors and what they signify. Ranking factors refer to the criteria, which search engines utilize for ordering web page results. Some examples of ranking factors include:
- Accessibility: This ranking factor tops the list as it is significant to have an easily accessible and secure website. A well-coded website improves search engine ranking. If a website is accessible, more bot crawlers can track it.
- Page Loading Speed: This factor is essential as slow loading pages repel users. The page loading speed should include mobile page speed also. Speed is critical because 40% of internet users accept that they move on to another page if a web page takes more than 3 seconds to load.
A DELAY OF EVEN A SECOND IN THE LOADING TIME OF A WEB PAGE CAN LEAD TO A 7% LOSS IN CONVERSIONS
- Optimized Content: This ranking factor is obvious. If you do thorough keyword research and take relevance into account while creating content for your website, you are on the right track to a higher ranking.
- Optimized Links: Always double-check every link associated with the website. These include internal as well as external or outbound links. Broken links reduce your chances of ranking higher on search engines.
- Overall User Experience: This factor takes into account the amount of time a user spends on your website. Ask yourself questions like, is your website mobile-friendly, how long do the links take to open, do users click on the CTAs, et cetera.
Now that you know what ranking factors are, you may be surprised to know that Google has over 200 of them! Curious about what they are? Well, only Google knows the answer to that and they don’t seem to be in any hurry to let us know.
Another crucial point to remember about Google is that it uses these ranking factors for web pages, and not for websites. And this is where the importance of keywords lies. But more on this later.
Common FAQ’s
How long does it take to learn all about SEO?
There is no definite answer to this question. It all depends on how keen you are about the subject. The basics of SEO are not that tough, especially for anyone that is technically inclined. But, learning to master this process is a different ball game altogether. It may take several months to even years.
SEO is not a process you can learn overnight. It needs practice and consistent learning as it is evolving every day. Even when you get an SEO certification from any institute or online platform, it comes with validity as new concepts keep adding up frequently.
How can SEO help my business?
Search engine optimization is one of the most contemporary forms of marketing. If your business has an online presence, it requires web traffic for popularity.
If you hire someone in your business for the SEO process, that person can ensure ranking through organic searches by enhancing your content.
How long does it take for a ranking on Google?
Again, it depends. The optimization process is not an overnight tool for ranking your website. It requires time and patience.
Most importantly, it requires quality and relevant content, with all internal links, title tags, meta description, et cetera, in place.
by MYB Agency | Jun 17, 2021 | Digital Marketing
10 Ecommerce SEO Tips for Small Businesses
The rise of ecommerce has made it easier than ever for small businesses to make a name for themselves in the industry. In fact, it has also made it easier for stores of all sizes to compete with larger brands. However, ecommerce isn’t a game of luck – it’s about being smart. In this post, we’re going to look at 10 ecommerce SEO tips for small businesses.
Ecommerce SEO Tips
SEO for Ecommerce
The most important thing to remember when it comes to ecommerce is that it’s a tactic, not a strategy. What you’re doing to promote your ecommerce stores will always be different from what you’re doing to promote your brand. That’s because the type of content you promote in ecommerce will be different from the type of content you promote in your brand-specific ecommerce store.
So, here are some quick tips to help you SEO your ecommerce store and get more visitors: Use Keywords I know this sounds obvious, but do you know the big, dirty secret of SEO? Your first page (or main page) is all about keywords. While it may not be on there in the same way it is in your brand-specific site, it should be important enough that people spend time on it.
Keyword Research
Researching keywords is a crucial component of your ecommerce SEO strategy. It’s not only important to keep up to date with the most relevant and active keywords to optimize your site for, but also to keep an eye on the overall search terms. If you notice the search terms suddenly increasing, that’s something you need to keep an eye on. SEO Tools Because there’s so much data out there, having SEO tools to access is a must.
These tools let you check out what your competitors are ranking for in order to see where you can beat them. We use WordStream and SpyFu to monitor the quality of the content on our site and to make sure we’re providing the best possible experience to our visitors.
Optimized Product Titles
It can be difficult for a small business to dedicate time and resources to SEO. But doing so will help your ecommerce website become an essential part of your customer’s purchase experience. With that in mind, it’s vital that you use your product title to its full potential. Why? Well, it will help you rank your website in the SERPs. And that is absolutely vital. If you don’t have the tools, it’s not a simple task to do SEO on your website.
And that can be detrimental to the success of your business. But we’ll show you 10 easy SEO tricks that will transform your product title. Tell Efficient Stories Every shopping cart contains different types of information. For example, a shopping cart has the title, category, currency, and purchase amount information.
Optimized Product Content
No matter what kind of product you’re selling, you’ll want to do your best to appeal to your customers’ needs. The simple answer? You need to make sure your content is optimized. One of the most important parts of your ecommerce strategy is optimizing your product page, or product description.
You can achieve a lot by optimizing your product descriptions. For one, by optimizing your product descriptions, you make it much easier for buyers to understand what they’re getting. This is vital to increasing conversion rates and sales, as customers are more likely to make purchases if they have clear information on what you’re offering.
Optimized Product Images
One of the most important things a store has to offer is its products. This is why it’s vital that their images are clear and concise. They need to be visually appealing and striking. However, not all images are created equal. Here are some common mistakes that store owners make: Using an image that is too large or too small. Using an image that isn’t an actual product. Using an image that doesn’t fit on the page.
Don’t let these common mistakes scare you. With a little research, you can easily avoid them. Here are some tips for optimized images: Look for images with a high resolution. This is an important metric because it is used to determine how large the image will be when resized for use on a smaller, device-specific site.
Optimized Product Variations
Just because a lot of shoppers like your product, doesn’t mean they’ll buy it from you. To attract customers to your store, you need to find other ways to stand out from the competition. One way to do that is to offer highly specialized products that are tailored to different areas of the industry.
And although many of your customers may not know which parts of the industry need these products, it’s up to you to bring them to the forefront. For instance, if you sell gift items, consider offering a different gift choice for each occasion, whether that’s one day or year round. Try to offer several options to your customers and you’ll find that you’ll be able to help them out, even if they don’t know what they need.
Optimized Product Descriptions
There are so many ways to optimize a product description for customers. However, you want to make sure that your customers have a good experience, and that they’re directed to a purchase decision before they click through to your site. Because that’s what it’s all about. Offer Customer Reviews Customer reviews are one of the most important things to optimize when it comes to ecommerce.
As a small business, you can’t afford to take chances by ignoring what’s in front of your customers’ eyes. Make sure that you offer customers a convenient way to share their experiences and reviews. You can even allow customers to pay for reviews on your own website. How to Get Customer Reviews Small businesses that take the time to offer customer reviews are going to win out in the long-term.
Optimized Product Listings
The single most important thing you can do to increase conversion rates is make sure you’re adding the right keywords to your product descriptions. By doing this, you’re effectively boosting the potential of a sale. Google uses product descriptions to serve up search results, so make sure they’re adding the right search terms to them.
First of all, make sure you’re actually including the correct keywords. You can’t create a sentence, then make your keywords come out of that sentence. You have to actually type your keywords into the product description. Here are some tips to make sure you’re adding the correct keywords to your product descriptions.
Optimized Product Reviews
Reviews and testimonials are extremely important to an ecommerce site’s success. In fact, they can make or break a customer’s first impressions. To ensure a positive experience from the beginning, you need to make sure that your customers know that your products are of high quality.
This is easier said than done, of course, as brands often struggle to make their products stand out. To attract consumers, you need to provide positive, helpful reviews and content for them to find. Optimized product reviews are one of the best ways to create that content. To create them, try following a few tips. Create special product reviews pages for higher-end products. Create a clear content path for users to follow that highlights the main features of the product.
Conclusion
As online shopping continues to explode in popularity, it’s important for small business owners to know how to maximize their return on investment. With that in mind, the advice above should help you do just that.
by MYB Agency | Jun 16, 2021 | Digital Marketing, SEO
The Importance of SEO: Why It’s Important for Your Business
Search engine optimization (SEO) is crucial for businesses of all types, but it’s especially important if you have an online store. Why is SEO important for your business? Because your business will not be found on Google without it. And if it’s not found on Google, then it doesn’t exist. OK, that might be an exaggeration, but you get the point. You need SEO for your business, or it will not be found.
Why is SEO important for businesses?
Well, it really is one of the most fundamental parts of online marketing. Even if you are a completely online-only business, it’s still a business that’s dependent on its brand and reputation. If the customers aren’t finding your business, then your business won’t exist in their eyes.
According to search engine expert Dave Isbitski, “It’s not just search rankings. It’s not just keyword-rich URLs. It’s all these things together.” Because if your business doesn’t exist on Google, there will be no customers. However, there are some key steps you can take to make your business more visible on search engines. Step 1: Don’t Neglect SEO SEO is essential. No doubt about that. But you need to take SEO seriously. If you aren’t doing it right, your business is going to miss out.
What is SEO?
Search engine optimization is simply the process of optimizing your website for search engines like Google and Bing. You can also use content marketing techniques to optimize your website for search engines, which is a little more complex. However, for simple sites, the core principles are still the same.
You want your website to be optimized so it can rank for terms related to your business or services. You also need to make sure your website is easy to navigate and uses available keywords in the title tag, meta description, and body content to help your website be found. The steps to search engine optimization There are several SEO strategies you can use to improve your website’s search engine ranking.
The Importance of SEO for Your Online Store
Whether you sell products, services, or anything else, you need a presence online to market your business and sell products or services. If you want to sell online, you need a presence on a few different platforms.
For starters, you need to have an online store with products that are visible to customers. But then you need to make sure your store appears on Google when someone types in the name of your business.
How do you do that? Well, you need to do some research. You need to determine what keywords are driving the most traffic to your site and what keywords are driving customers to your competitors. You also need to make sure you have the right subheadings and other SEO elements on your website. Then you need to make sure you use all the SEO tactics to improve your traffic and
How to get started with SEO
There’s no ‘quick fix’ for SEO, and there’s no one way to get started with it. There are 2 aspects of SEO
- On Page SEO
- Where the content needs to be optimised to improve page quality for the readers and for google rankings
- Off-page SEO
- Where link building activities take place which includes foundational links and guest post which mentions your business name and thereby increasing the authority of your website
- This is a recurring activity which needs to be performed monthly
Conclusion
The importance of SEO can’t be overemphasized. However, it’s a strategy that is almost impossible to master. You can have some success with your SEO by choosing the right keyword phrases, creating an effective website, and partnering with quality content. However, there are a lot of factors that impact how well your business will rank.
For example, there are tons of rankings you can compete for, and even more factors that go into ranking. So you have to be careful about what you search for, and focus on making sure your website is great. Google always gives you a chance to succeed if you work on your SEO every day. Search Engine Optimization Link The key to SEO is getting your name, business, and website in front of the people searching for it.
by MYB Agency | Jun 16, 2021 | Digital Marketing
Logo Design Tips
A good logo defines what the business is about. A logo is the image that represents the company, and can be anything from a symbol to a word to a drawing. And it needs to reflect the company’s values, mission, and brand. But it’s not an easy task to design a logo that’s timeless and effective.
What is a logo?
A logo is simply the image that represents the company. It can be a word, image, or symbol, and represents the brand, so this image will be used in all communications, packaging, and materials. In other words, your logo is an identifier for your brand. You can create a logo from scratch, or you can use a design service. It’s entirely your choice. Some service brands will use multiple designers, or even combinations of designers and templates, to provide you with hundreds of options to choose from.
Why do I need a logo?
If you have a product that will be used over time, a logo is your opportunity to market your product to the public and generate brand recognition. But without a logo, it’s very difficult to achieve the result you want. Designing a logo means doing a ton of research, and researching your target audience.
And it’s important that you make a good logo. A poor logo isn’t going to be of much use. I know the pressure of needing a logo now, but it’s best to save up some cash for the future. But if you can’t hold off until you’re sure you’re going to do well with your business, the same thing applies. You need a good logo. So what’s the best way to start? I’m going to show you exactly how to design a logo step-by-step. 1.
What does a logo look like?
Where is a logo placed? What goes in a logo? Is a logo your brand? But don’t worry, we’ve put together a comprehensive guide to help you understand how to design a logo in nine easy steps. And if you’re struggling with the first step that’s fine too. If you’re still not sure what a logo is, here’s what you should know before trying to design one.
A logo is an image that represents the company. It can be anything from a symbol to a word to a drawing. And it needs to reflect the company’s values, mission, and brand. So, what goes in a logo? Well, in the past, many people believed that a logo was just the logo itself.
How do I design my logo?
Here’s a step-by-step guide to creating a perfect logo. First, you need to consider your brand. Is it a restaurant, real estate agency, furniture store, or even a tech company? The logo should represent your brand’s image, so the logo itself must be able to convey who the company is. Second, decide what kind of logo you’d like your logo to be. Most startups opt for a wordmark to represent their company name.
A great example of this is the creator of Common Slack. Third, decide whether your logo will be in upper or lowercase. Some people believe that putting all caps is more effective and stand out in crowded social media feeds. But using lowercase is a way to save space and to look refined. Fourth, consider how you want the logo to be styled.
What should my logo include?
What should the logo be? How should I handle variations in color and typefaces? In this article, I’ll walk you through everything you need to know to develop a logo for your business that’s right for your industry and budget. A complete guide to designing your own logo: step by step Let’s take a look at what makes a good logo.
To answer this, let’s first look at what makes a bad logo. What is a bad logo? A “bad” logo looks amateurish and dated, and doesn’t reflect the company’s business or product. It’s a common mistake people make when they first start designing a logo, and even when they get it right.
How many colors should my logo be?
Should I use a logo or a symbol? Should I use one or two colors? How should I draw the logo? Where do I get inspiration for a logo? Do I need to hire a professional designer? These are just some of the many questions you may ask yourself when it comes to your company’s logo design.
However, if you have no idea where to start, I’ve done the hard work for you. Below is a step-by-step guide on how to design a logo. So, let’s get started… Learn How To Design A Logo By Following These 6 Steps The logo of the company you’re interested in designing is one of the first things people will see when they’re browsing your website or shopping in your store. While you can design it in Adobe Illustrator, InDesign, CorelDraw, or Sketch, you’ll need to pay a professional designer for it.
Conclusion
When you’re starting a new business, your new logo will become the most important representation of the brand. So it’s crucial that you get it right. I’ve gathered the most important tips for making a logo from over 25 of the best logo designers in the world. Take this step-by-step guide to design a logo today. 1. Who is the client and what are their objectives? This is the first question that you should ask to be able to think clearly.
Are you designing a logo for your own business or a client that has a big scope? Ask yourself this question to determine the client’s objectives and business needs. Your needs may not be similar to the client’s needs, and that’s ok. What you can do is give a clear, simple statement to the client to help them in designing their logo.
