Social Media Marketing for Small Business

by MYB Agency | Jun 6, 2021 | Digital Marketing

6 Tips For Social Media Marketing For Small Businesses

Social Media Marketing for Small Businesses: If you’ve been around social media at all, you’ve seen the explosion of small businesses using social media to market their business. But it can be a daunting task to navigate the world of social media marketing. So, we’ve created a list of 6 tips for SMBs to help them successfully grow their business and get the most out of social media.

6 Tips For Social Media Marketing

Have a good way to share links and information with your followers. Make sure that you use the content that you put out on your social media pages in the most meaningful and engaging way. It’s the main difference between a quality social media marketing strategy and an amateur one. Make sure you use the most effective ways to get the most out of your social media marketing, such as likes, comments, shares and retweets, depending on the niche you’re marketing to. It is important to be active and make use of the various platforms that are out there. Of course, keep it short. Share content that’s relevant to your target audience and that they want to read. Make sure you share the content that your target audience finds most interesting and relevant to their needs.

Tip 1- Create a Social Media Strategy

Creating a social media strategy is the first step to successfully marketing your business. This includes: Finding your brand’s audience – it’s easy to market to people who share your products or services, but what about people who just want to be informed? You have to find them, too. – it’s easy to market to people who share your products or services, but what about people who just want to be informed? You have to find them, too. Producing and posting content on a regular basis – this is not something you can outsource to another company, you need to develop content and promote it in your own way. And posting can be a lengthy and often time-consuming process. So if you can’t do it, ask for help and delegate.

Tip 2 – Spread Your Content

Since there are so many social media sites and platforms, you’re going to have to do some content creation. Here are a few tips on how to do that in the right way. Website Content: Start by creating blog posts that are about an active topic that your audience may be interested in. These can include everything from the latest marketing trends to the most effective tools in the market. Start by creating blog posts that are about an active topic that your audience may be interested in. These can include everything from the latest marketing trends to the most effective tools in the market. Podcasts: I’ve never been much of a podcast person but I do recommend that you take a look at this guide to creating a podcast if you haven’t already.

Tip 3 – Engage With Your Audience

Social media marketing is all about engaging with your audience. This can be done with Facebook, Twitter, Pinterest, LinkedIn, Instagram, and a number of other social media platforms. However, if your audience is made up of people who follow certain sites, then it’s important that you have a strategy in place to connect with them. This can be in the form of: Cross-platform partnerships such as Pinterest promoting your Instagram posts. Share content to your Facebook, Twitter, Pinterest, Google+ and Reddit networks. Do some research on a topic relevant to your industry or niche. Invite your audience to engage with you. If you do this correctly, you will reach more people and gain an audience of people who are also interested in your industry.

Tip 4 – Create a Content Calendar

Every month, make a date to write at least one blog post or write about a social media marketing strategy you’ve done. If you don’t regularly write about your business, you’ll have a hard time creating a clear picture of the reality of your business. If you do write about your business, people will know it’s genuine. Tip 5Speak to Influencers and Professional Bloggers Once you’ve got a content calendar set up for your business, you’ll want to take advantage of the many available social media networks to grow your social media following. Are you using Twitter, or Facebook, or another social media network? If so, you’re making a great start. But, your audience is likely there, and now is the time to take action and try to win them over.

Tip 5 – Don’t Be Afraid To Experiment

It may be tempting to stick with the tried and true strategies, but that can be a mistake. The number one factor for a business’s success is making people care about what it does. If you’re constantly creating and sharing content, your audience will get to know and trust your brand. If that’s not enough to get people on your side. Social media isn’t all about advertising. Social media is for connecting with your customers, getting feedback on your products, and giving customers the opportunity to show their support. You may not need to sell anything in your business, but you can promote your brand, build a loyal following, and gain access to new customers.

Tip 6 – Market Your Business With Social Media

Social media marketing is more than just setting up a business page and posting updates every once in a while. Today, social media is the next level of marketing. It’s a marketing tactic that you can use across all channels (web, mobile, video, and in-person) to reach your ideal customer. From an early customer referral to email marketing, or a website visit, social media provides the perfect outlet to target new customers. Social media is an ideal tool to bring your customer base and the prospects of your business together. Marketers across all industries have seen increased sales by using social media as an advantage for business growth.

Conclusion

Social media marketing is only getting bigger. Having the tools and resources available to get started is crucial, and in this guide, we’ve outlined how you can effectively use social media marketing to grow your business and increase your customer base.

How to Become a Blogger: A Simple, Step-by-Step Guide for Writers

by MYB Agency | Jun 3, 2021 | Digital Marketing

How to Become a Blogger: A Simple, Step-by-Step Guide for Writers

Do you love to write and want to find a way to put your thoughts and ideas into words? Have you ever thought about starting your own blog? A blog is a great way to share your thoughts, feelings and expertise with a large audience. Blogging is a great way to experiment with your writing style, help you build your author platform, and find new clients as a freelance writer. If you’ve been considering starting your own blog, here are a few things you should know before you get started.

Why should you start a blog?

There are a lot of reasons to start a blog. You can start a blog to build your author platform. For example, maybe you want to write romance novels, but you don’t have a lot of book sales. A blog can help you build your fan base so that you can increase your sales. Another reason to start a blog is to promote your book. A lot of books that are marketed well get written up in other blogs.

A blog post about a book that got a lot of attention on another blog will be sent to a lot of potential customers. A blog can help your writing career in other ways as well. Many of the articles in this site have been written for other sites that we’ve written for. One other advantage of blogging is that you can find clients who need your services.

How to start your blog

There are a few things you need to do to build your blog. Choose a niche Choosing the right blogging niche can be the difference between a successful blog and a flop. Be sure you know your audience. You’ll want to choose a niche that aligns with your core audience and makes you unique to your readers. First, you’ll want to figure out your audience. Take some time to think about your readers and the types of things they would be interested in.

Do they want to learn about a topic that you specialize in? Are you concerned with current events or trending social issues? Research your own demographics and use this to develop your niche. Consider your medium Once you know your audience, it’s time to figure out how you will communicate with them.

How to write a new blog post

If you’re a beginner to blogging, or if you’ve never created a new blog post before, it can be a little overwhelming. To make it easier to create a new blog post, I’ve broken down some tips for you in this article. These tips are aimed at people with little or no experience with blogging, but I have plans to add some more advanced tips in the coming months.

Let’s get started. Create a post name This may seem like a no-brainer, but you wouldn’t believe how many people overlook this step. If you’re just starting out, I recommend creating a post name that is easy to remember and easy to pronounce. This is also useful if you want to share your posts on social media. It should be something like “Writing for Writers”, “Getting Comfortable with Words” or “Blogging Success”. You can start writing guest blog on websites such as – JVALIN

How to promote your blog

Your blog is the perfect place to start your blogging journey. A blog will help you grow your list of clients and prospects as well as show off your writing skills to potential employers. You can also promote your blog through social media, but if you don’t have a following there, it won’t do you much good. You will also need to make sure you have a blog software platform to help you track traffic, analytics, and more.

You will want to use a blogging platform that includes lots of features like SEO optimization, advanced keyword research, a blog roll, writing skills assessment, SEO and traffic analysis. Another good option is WordPress because it’s free, easy to use, and lightweight. Many of the popular blogging software companies offer WordPress as a free option.

How to make money from your blog

Though blogging is free (except for your web hosting, of course), it does require some time and effort to make money from it. First, you’ll have to decide on what kind of blog you want to have. There are lots of ways to build a profitable blog. However, here are the most popular ways for bloggers to make money from their blog: Adsense Google offers free Adsense for people who create high-quality content on their blog.

However, you can start making money from Adsense by signing up for an AdSense account. Free Blog Tools You can use some free tools to create blogs with higher readership. Tools like BlogExplorer and Socialnews.io allow you to see statistics of readers who visit your site. Guest Posts Many bloggers make money from guest posting.

Conclusion

Blogging is a great way to earn income as a freelance writer, but you need to make sure you’re ready to start it. Read the tutorial in this post, and follow these tips to help you launch your blog with confidence. As a bonus, here’s a fun post that highlights the 10 most commonly missed and annoying blogging mistakes.

How to Build a Pinterest Marketing Strategy

by MYB Agency | May 26, 2021 | Digital Marketing

Steps to create a Pinterest Marketing Strategy

1. Create a Pinterest Page This should be pretty easy. When you go to Pinterest, select the “Search” button at the top of the site. Type in whatever keyword or phrase you’re looking for (and you should also include a holiday if you’re looking to attract shoppers during the holidays), then click on the “Search” button. Once your results load, you should see a lot of pins related to what you searched for. Click on a pin if you want to learn more about it, then copy the URL. Then open up your browser and save the website you want to include in your Pinterest board. 2. Choose a Blog Post Template This is where things can get a little complicated. You don’t want to get lost in the weeds, so you want to narrow your focus.

Introduction

We don’t want to make Pinterest look complicated, so we’re going to start with a fairly basic example: finding out what your audience wants to see. There’s a lot you can do with this information — not just pinning products for sale or giving a tour of your business — but we’re going to focus on the two most common uses: 1. To get the most engagement Create a Pinterest Board This is the first step. You can set up a board with whatever you want. If you work with a physical retail store, a group of friends would be a great way to share products you sell. But if you work in an industry where being an expert is key (or if you work in an industry where a visual is preferable), aboard for “Tips” would be a good one.

Consider Your Target Market

First, identify your target market. Does your target audience live within reach of your city? In a small town? Does it have a local store you can target? Does your business have local customers? Step 3How to Target Your Customers Once you know who your customers are, it’s time to think about how you’re going to reach them on Pinterest. As with any social media platform, you need to use Pinterest as part of your marketing strategy. To get started, try building a Pinterest audience. First, find out who your target audience is on Pinterest. That can be tricky. Using social media is no good if you’re not targeting your audience. So, don’t try to create a public group for the world. You want to create a narrow group of people who are like-minded.

Pin a Variety of Content

If you’ve used any kind of social media before, you’re likely familiar with the “buyer persona.” Pinterest allows you to build individual buyer personas based on what you have pinned, where you pin it from, and more. Pin the content you know and love from your other social channels into a space you control, such as Pinterest boards, then try to create some boards around topics you know the audience may be interested in. Step 4Share Your Tips Whether you’re using Pinterest as part of your organic search strategy, or you’re just simply sharing the best content on Pinterest, it’s important to share tips and tricks with your followers. People want to learn from others, but they also want to know that the information you’re sharing has been vetted by an expert.

Use Hashtags

As Pinterest is a visual platform, it’s vital to start by focusing on visuals. Think about what your customers are interested in and what types of content they’re interested in. This will inform you of the best keywords to use. For example, I always find success using the term “jewelry for women” when pinning a necklace or a watch. My audience is women, and this keyword will show up at the top of the search results for jewelry for women. You can also take advantage of thePinterest keyword planner. This tool will analyze your existing Pinterest boards to see what keywords you should be using to grow your business. To get started, simply copy and paste your keywords into the keyword planner. Pin images and videos from websites that fit with your keywords.

Be Consistent

Pinterest is the proverbial chicken and the egg situation: Consumers join Pinterest because there’s lots of content, but businesses don’t know what to post because they don’t have enough content. It’s hard to find something that’s both unique and engaging. While some have managed to crack the code, for most people, it’s too much of a pain to find the right people to reach. So be consistent. Pin a photo or a pin every day, so that you’re showing up in people’s feeds every time they search for your brand. Pin consistently. Step 6Use Pinterest to Promote Your Products When you start a business, you want your customer’s mind to be blown. In order to do that, you need to blow their mind with your product.

Engage with Your Audience

You need to engage with your audience on a personal level. This means asking them questions, showing them how Pinterest can help them, and keeping an ongoing dialogue with them. This engagement will build trust, and will also help you find valuable social proof when you pitch your services. Step 7Start Promoting Once you’ve established a personal connection with your audience, you need to get started promoting. You’ll want to push content out on a regular basis to your followers. You’ll also want to set up a feed for people to follow that allows them to stay up to date with all your content. Step 8Build Your Pro Sales Network If you’re looking to sell more, you’ll need to build a team that’s capable of providing you with the tools and knowledge you need.

Follow Influencers

It’s no secret that a majority of Pinterest users are female. So, be sure to start by following influencers in your industry, such as beauty bloggers, DIY experts, and fashionistas. This will help you gain the attention of your customers, which will in turn help you create more sales. Step 8Gather Valuable Data Another way to get started on Pinterest is to gather some useful data. Are your customers looking for certain products? How long are they looking at your site for? As you build out your strategy, keep a close eye on these things, and you’ll eventually be able to gauge the need for content. Step 9SEO Can Help A final piece of advice: SEO can be a huge help in growing your Pinterest marketing strategy.

Use Repins

A repin is a nice way to compliment a fellow Pinterest user and build up the community. If a pin receives a lot of love, you can repin it yourself, increasing the visibility of the post and potentially driving more traffic to your website. If you do repin someone’s Pinterest photo, be sure to write a friendly message in the description. It will be clear that you liked the post and that you are pleased with how they’ve managed to showcase it on Pinterest. Step 9Collect Repins When you repin, be sure to write a kind comment like this one. Be sure to provide an easily accessible link to the original post, because repins help increase the visibility of each pin, so links should be visible right on the repin page.

Use Search to Find Targeted Audience

Searches on Pinterest happen every second. That’s a lot of potential opportunity, if you know where to look. Building a Pinterest marketing strategy is all about who you want to reach, so instead of looking for a big and little brand that all look the same, focus on the tools that will help you find the perfect target audience. Head to Pinterest Search, where you can search for “Pinterest board” or “women’s fashion” to help you find the right audience. Step 10Build your brand through visuals. The first thing you need to do is grab your audience’s attention with visuals. That means regularly sharing your own “pins” and showcasing your products and services visually.

Instagram Marketing

by MYB Agency | May 21, 2021 | Digital Marketing

Instagram Marketing

Instagram is meant for fully “Focused” content. The audience here is proactive and it’s essential to keep them engaged with the relevant and meaningful content. In order to post regularly, you require to invest all the resources available.

Your Instagram Profile has to be perfect as it is your first impression. One very important point to be remembered – You can view a content on website of Instagram but cannot upload any content and for that Instagram App is required to be installed.

Opening Instagram Account

You will be given two options, Login with Facebook or Sign up with phone or Email. Be careful to sign up with a business email to avoid linking you Instagram Profile to your personal Facebook Account.

Your profile picture is very important and it should be in sync with your branding. You can consider a Logo. The corners are to be left blank as your image is cropped into circle by default.

Next is your Instagram Bio

As there is limit of 150 characters, you should introduce your business in a summarised manner, give a hint of your personality and a reason why people should follow you. Please do not bother about using keywords and hashtags here as Instagram Bios are not searchable.

Your Bio is the place where you can encourage users to take a specific action like visiting your website or using certain hashtag. one of the important peculiarities of Instagram is that your Bio is the only place where you can provide a clickable URL link and direct the traffic to an external website. It is therefore a common practice among marketers to update their featured URL in their most recent post.

In case you decide to provide a link, don’t forget to use a link shortener or a tool to avoid clutter in your profile. When the URLs are tracked, it helps you to understand better the volume of traffic you get on your website from Instagram.

In case you want to change your URL, bio, username, name or photo in your profile, there is Edit Profile Button for the purpose.

Instagram Settings are Very Important

Apart from just changing the passwords, you can view the post you have liked, manage notifications and many more important tasks.

Story Settings –

You can customise the categories of viewers who can interact with you for your stories. It is advisable to allow all your followers to see and respond to your stories as it increases brand engagement.

Integration with Facebook Account is Important

In order to avail the full benefits of Instagram’s Business Tools, you have to switch to a Professional Account by which your profile is identified as a business profile. These benefits allow users to contact you, you can get in-depth insights and allows you promote your contents. If you want to switch to an Instagram Business Profile, your business must have a Facebook Business Page. Go to Settings – click Account – Switch to Professional Account to access these features.

To switch to a business profile, choose these settings —Login to Facebook, allow Instagram to manage your pages. Select a Facebook page to connect to your Instagram Profile for which it is necessary for you to be the Admin of Facebook Page. In this way two platforms can be connected and you can avail of the benefits.

Next Instagram on its own will import the relevant information to your Facebook Page which you can edit. Now you have an Instagram Business Profile. Do check your profile insights and account settings.

Comments

This enables you to hide comments with certain keywords or phrases. In order to do this, you have to enter the specific words and phrases into your Instagram settings and turn on the feature. Please remember that the comments can be encouraging and also certain comments may go against the brand values or annoy your audience. You can manage this feature from settings, click Privacy > Comments.

You can add up to five additional accounts and switch between them without logging in and out.

Instagram Posts – Categories

Images

It’s the most common type of posts. There should be a variety of photos as it shows the diversity of your products/services. The quality of images should be excellent and outstanding to stand apart among numerous other images. There should be genuineness, not only advertisements. The culture of your company with live shots. Avoid excessive posting. Please look for the trends, study the likings of your audience and be creative in your posts.

Realistic images are liked more rather than photos of staged scenes.

Reposts from employees, fans , supporters give human touch. Not to forget to give credit to the original poster.

Posts showing How-tos or educational contents –

Study to create videos or images on important and relevant topics which are useful to your audience and make their life easy. People are smart enough to isolate such meaningful stuff and always admire.

Posts involving the Influencer

When a post involves a well-known, repeated figure or a celebrity using you product or services, it crates great impact to the audience. A feeling of trust and authenticity is generated which plays important role to enhance your business.

Please remember that Instagram is the most effective and popular platform for posts involving the influencer as the well known figures have greater engagement rate due to their fan-following.

Among the huge crowd of N number of posts on Instagram, the Influencer Posts stand apart.

There are celebrities who have remarkable fan-following on Instagram and their involvement in your posts makes a positive difference. There is a classification of Influencers depending on number of fan-following, like Nano, Micro and Mega Influencers and naturally their charges are also according to their standard. Selection of Influencer of right category does matter. E.g. for day to day products, micro influencer connects better with the audience than a celebrity. According to a study, almost thirty three percent of all Instagram channels are micro influencers with less than 100k followers.

If you are aiming at lot of engagement it’s advisable to engage with Micro Influencer whereas

If increasing awareness of your brand is your goal then the influencer’s reach and traffic should be looked for.

Posts to encourage motivation

A combination of simple visual with and inspiring text make a post with motivation. This type of posts encourage the audience and enhance the value of your brand. There are apps available which help in adding text to your photos in a consistent way.

Contents Generated by Users

Posts from your fans and followers with tags to your posts or reposts and vice versa is another way to enhance the impression of your brand. It shows your true connection between your brand and the customers. Do not forget to give credit to the original post with a tag or in a caption.

There are apps for reposting like Repost For Instagram.

Posts Involving Trending Holidays

Look out for local, National or World trend for such Holidays. Join in the fun and celebration. It’s also known as Newsjacking Posts. There is a scope to post contents with humour relating to an event. During the period like National Ice cream Day, National Sibling Day, Valentine Day there is rush to buy the related articles, gifts which should be explored to enhance the sales.

Optimising The Photos on Instagram

When the images and photos are the prominent way of posts, the same have to be of the best quality like high resolution, suitable format. There are specifications for Landscapes, profiles etc.

There are tools and technologies available specifically for Instagram Posts, use the suitable one or entrust this important task to a professional. There are many factors to be considered for the best photos which require expertise.

Videos

Instagram allows videos of maximum one minute duration and without sound. You should use a caption or text that explains the video content instantly. There are editing and improving tools for videos as well which should be used according to your requirement.

There is a special feature called “Boomrang” which has significance for special purpose like fun videos or a repetitive playing of backward and forward which enables to display the characteristics of a product better than the normal video playing.

Hyperlapse from Instagram

This feature enables you to condense a lengthy video in shorter duration suitable for posting.

It has ability to create time lapse yet smooth videos with built-in stabilisation. You can manage the speed of playing from 1x to 12x.

Instagram Stories

It enables you to post at a higher frequency and prevents over posting or stuffing your main feed. The common drawbacks of stories are that the images are not polished perfectly or more organic. Your Instagram stories disappear after 24 hours.

Authenticity is of prime importance in case of stories. While the photos have to be well finished, the stories can be little raw, if it shows reality and reflects your company culture.

There are three options to post Instagram stories –

• Camera in the upper left corner can be tapped
• Tap “Your Story” above your feed
• You can swipe right to access the camera.
• Other Important Settings of Camera —
• ‘Type’ – A text post can be created.
• ‘Music’ – You can pair a music clip to an image or a video.
• ‘Live’ – You can capture and publish live contents to Instagram.
• ‘Superzoom’ – An animated zoom can be added to a video.
• ‘Focus’ – You can focus on a subject and blur the background.
• ‘Hands Free’ – You can capture a video without holding the ‘Record’ button.

You can add personality to your content through stories. Make yourself familiar to all the options of setting to improve your posts.

Instagram Story Highlights

These are the stories which have been preserved after their 24 hour limit and posted to an Instagram Profile. Story Highlights are the best option to display your best stories and are preserved for longer duration. Another benefit of this feature is links to external sites can be added here to showcase the products, services, promotions and more.

It can serve as menu of different categories.

As the location of Story Highlights is at the top of an Instagram Profile, it can be considered as the extension of your bio. Many marketers make the best use of this feature by posting most important and relevant information which the audience are looking for – shop location, business hours, current sales, videos and more.

Please note that the images and videos cannot be added directly to a Story Highlight. You have to create a Highlight for the purpose or Story Highlight should be previously posted and currently live. You can stories from your Archive to Story Highlights. In short pay full attention to this section and utilise its full potential to benefit your business.

Instagram Live

This feature enables you to display the real time content. The users can comment on the live video using the built in chat feature.

IGTV

It’s the latest addition to Instagram where the users can view long-form vertical videos posted by Instagram Creators. E.g. videos on cooking, interviews of celebrities, tutorials and more. The duration range is from 15 seconds to 10 minutes.

Writing Instagram Captions

The picture is more effective than texts in conveying a message. At the same time it is challenging to write an effective, engaging and outstanding caption. The best way is to draft different versions of a caption, show it to your friends, co-workers and seek their opinions, suggestions. Patience is required to create a great caption. Instagram gives great importance to engagement, likes, comments and changes their Algorithms from time to time. Each user can have an idea regarding his feed. The visibility also depends on the amount of response of a post.

Though the caption can be of maximum 2200 characters, the user can only see the first 3 to 4 lines of each caption. To view the entire post they have to click ‘More’. It’s obvious that the first few lines of the captions have to be most important and catchy.

The longer captions are not neglected subject to their content is interesting.

Engage is The Keyword

A Call To Action should be included invariably in your caption encouraging the audience for comments, likes and share your post. Provide links directed to your most recent post. It’s advisable to use shortened tracking links in your URL to enable you to view the traffic volume from your account or a post.

Adding a Geotag is always beneficial as engagement rate is higher in posts with Geotag.

Recognise Your Instagram Message

Every platform on Social Media has its own pros and cons and the methods, contents patterns differ. Instagram is famous for its authentic, light-hearted tone and it takes some time to create an impression among the users. When the visual is very strong and expressive, the caption can be brief.

Hashtags are Very Important on Instagram

As about 85 million photos are shared on Instagram every day, it’s much more challenging to get noticed, that’s why hashtags are so important on this platform. Hashtags consolidate posts into a single feed. Please note that only public accounts are shown in searches based on hashtags.

Users can easily find tagged contents based on word or phrase. The results of search are divided in four parts – Top, Accounts, Tags and Places.

Hashtags can be created using characters, numbers or emojis and a maximum of thirty are allowed in a caption. Don’t forget that your account has to be ‘public’ in order to appear on Hashtag Feeds.

Selection Hashtags

Find out the trends and popular hashtags within Instagram itself. ‘Explore’ tabs can be useful for the purpose. Work out for the most suitable blend of general, trending and specific hash tags, you can also create your own branded hashtag.

Avoid spamming, it has been observed that on average about 2.5 hashtags per post is common. The placement of a hashtag can be at starting or end of the caption, the result is the same.

Summarise

Make a clear strategy for marketing on Instagram

Be clear about your goals, determine the target audience on this platform, Carry out complete analysis , work out an a calendar for editing, aim to build a consistent brand on Instagram, endeavour to broaden your Instagram Follower base and last but not the least – all these efforts cannot be justified unless your Instagram followers are converted into your customers.

Do look out for an experienced and reliable team of experts for this entire exercise.