by Jvalin Sonawala | Aug 16, 2021 | SEO
Of the more than two billion websites on the world wide web, only 400 are active. No matter which way you look at it, competition on the web is nothing less than cut-throat. Only the consistent and most aggressive rank high on SERPs.
It’s every website’s owner’s dream to dominate SERPs, but doing so is easier said than done for most site owners. If you’ve been struggling with your SEO traffic, we promise you you’re not alone, but the good news is, we’re here to help.
Keep reading, and we’ll show you a few tips on how to double your SEO traffic in the fastest time possible.
Get on Social Media and Grow Your Crowd
Regardless of how good your web content is, it doesn’t count if no one knows about it. Social media is a great way to spread the word about what you’re offering and your website. Thankfully, there are plenty of social media platforms you can use to promote your content.
Instagram is arguably the best social media platform for social media platforms for content promotion. That’s because Instagram boasts a 58 percent higher engagement rate than its cousin Facebook and a staggering 2,000 percent higher than Twitter. If you’re looking to spread the word about your content, Instagram is the way to go.
Advertise Advertise Advertise
You’ll need to do a ton of aggressive advertising if you want to grow your brand and get it in front of as many people as you can. There are plenty of ways to do so, but the most effective ones include paid advertising, display advertising, and social media advertising.
The trick with advertising is getting an advertising strategy that aligns with your goals. While some people are looking to increase their SEO traffic, others are itching to boost traffic and increase their conversions too. It’s important to clearly define your goals and then settle for an advertising channel.
Remember, advertising is a huge investment, and you’ll need to do a bit of spending to see considerable results. Just take time to decide on your preferred advertising channel and even settle for two if your budget allows it. It’s also worth noting that “hot” keywords cost much more than the usual ones, and you’ll have to pay top dollar for them because of the inherent competition.
Write Killer Headlines
To draw massive crowds, you need to write headlines that make your readers go, hmmm! Your headlines should capture the readers’ attention and compel them to look further into what you have to offer. Even with top-tier content, the content will go unread if you don’t have an irresistible headline to hook your readers’ attention.
To write a killer headline, you need to put yourself in the reader’s shoes and ask yourself,” does this headline make me want to go any further?” If the answer is no or maybe, then think of another headline.
Embrace Internal Links
Interna links are an excellent way to build your linking profile and boost your SEO traffic. That’s right, aside from backlinks leading to your site, internal links are also a great way to improve your linking profile—scout for opportunities places where you can add a few internal links.
However, be careful not to overdo it because too many internal links may interrupt visitors’ reading. A few internal links here and there can boost your site traffic and increase content value to enhance user experience.
Focus on Long-Tail Keywords
If you have your keywords on lock, the next step is to target long-tail keywords, but what are long-tail keywords? Excellent question; long-tail keywords are specific phrases that web users use when searching for a particular item. Long-tail keywords form a huge chunk of web searches; leaving them out of your SEO strategy is wanting to fail.
Look for Referral Traffic
Most site owners are literally on the verge of or are already begging for backlinks from other sites. It’s not the best look, but sometimes you have to do what you have to do to boost your site traffic. However, you don’t have to persuade other sites for backlinks; a better alternative is creating content deserving of backlinks.
You can achieve this by posting high-quality content that adds actual value to the reader. Focus on things like stats, facts, and the likes to attract the attention of authority sites. In other words, create content that demands to be linked to.
You don’t have to be a big wig in the internet game to get backlinks from reputable sites. As long as you publish high-quality content consistently, you’ll be up to par. It’s also worth noting that you should only get natural traffic from referral websites, or Google might penalize you for any underhandedness.
Don’t Overlook Website Responsiveness
A good-looking website is good, but if you want a website that ranks high on SERPs, you’ll need to make sure it’s fast and responsive. Prioritize responsiveness over the user interface and SEO traffic will be something you never have to worry about.
Having a slow and unresponsive website essentially chasing away your visitor. Don’t take it from us; according to Google, 53 percent of smartphone users will leave a web page if it takes more than three seconds to load. Don’t expect these users to come back anytime soon.
To have a fast website, all you need to do is:
- Go slow with the graphics and videos
- Reduce HTTPS requests
- Reduce server response time
- Enable browser caching
These are just a few ways to increase your site’s speed and boost your SEO traffic. If you need help, consider hiring a reputable web design service that knows how to strike the perfect between aesthetics and responsiveness. That way, you can have a responsive website without compromising on visuals.
Use the Synonyms Ranking Technique
Ever heard of the synonym ranking technique? No? Well, the synonym ranking technique is somewhat similar to long-tail keywords because it focuses on the context of users’ searches. The whole point of the Hummingbird update was for Google to give search results that are more aligned to the user’s intent instead of wording.
With the synonyms ranking technique, you have to find the synonyms of some of the most popular keywords and phrases in your niche. It’s a trick that makes your site ranks higher without paying so much for the “hot” keywords.
Remember, synonyms in this sense don’t mean grammatical synonyms. Instead, it means something with a similar contextual meaning in your particular niche. Give the synonym ranking technique a whirl and see how it works for your SEO campaign.
Curate Your Web Content for Detailed and Engaging Content
Creating detailed and engaging content is a surefire way to boost your SERP ranking and boost traffic influx to your site. Your web content must be information-rich, with solid facts and specific details. Most site owners make the mistake of oversimplifying their content which works to their detriment.
If you aim to boost traffic and increase conversions, ensure you focus on power words. Power words are specific words that encourage a response from the reader. You can use these power words to convince your user to take action for more conversions.
Guest Blog Like You’ve Never Done Before
Having a guest blog on a reputable site can help you increase your reach and boost organic traffic to your site. However, just like backlinks, you need to give the site something worth putting up. It makes no sense for a site to guest post something that adds zero value to it.
It’s worth noting that guest blogging standards have transformed quite dramatically over the past two years. Despite the raised standards, avoid spammy tactics at all costs because they could attract hefty penalties from Google.
Accept Guest Blogs on Your Site
After you’re done guest posting on other sites, don’t forget to return the favor. Accepting guest blogs from other sites makes others more willing to share the link to your post. It’s the proverbial scratch my back, and I scratch yours.
That said, it’s not a good idea to invite just anyone to guest post on your site. Only accept guest posts that add to your site and give valuable information or advice to your reader. Runaway from posts with spammy links; they are detrimental to your SEO campaign.
Improve Your Site’s Mobile-Friendliness
Did you know that mobile phones generate 55 percent of web traffic? It could be because mobile phones are a lot more flexible than PCs or personal preference. Whatever the case, if you’re looking to boost site traffic, then you need to optimize your site for mobile phones.
If your users have to pinch their screens, zoom in and zoom out when visiting your mobile site, you’re doing it wrong. You need a website that’s seamless both on PC and on mobile devices.
What’s more, don’t forget to optimize your user interface for an improved user experience. You can take the Google mobile-friendly test to know how mobile-friendly your site is.
Use Infographics to Attract and Inform
Web-users love infographics because they look good and give information concisely. In today’s fast-paced world, no one wants to spend ten minutes reading something that can be summarized in two sentences. Infographics get straight to the point and help save a lot of time.
If you’re looking to increase your engagement rate and boost your SEO traffic, infographics are the way to go. You can create infographics using the plethora of free online website creators that you can find online, but they won’t be of much use. For high-quality and effective infographics, you best let the pros do your bidding.
Update Your Old Content and Share It
Let’s face it, people barely read your old content, but it’s no harm letting it stick around for the sake of it. The problem is, having too much on your website hurts its responsiveness, so you best dele them, right? Wrong, a better alternative would be to look for the gems in your archives and update them to be more relevant for the current crowd.
However, when updating your old content, only focus on the ones that people were most interested in. These are the so-called gems that will add value to your visitors and boost your SEO traffic. Remember to keep the content relevant and up-to-date while keeping the users’ interests in mind.
Be a Key Contributor in the Comments Section
Don’t be afraid to join the conversation when visiting sites or pages relevant to your business. This helps build a name for your brand and reserves your name among the authorities in your niche. Just ensure that your comments are thought-provoking, insightful, and contribute to the conversation.
Please note that contributing to discussions isn’t an immediate boost to your site’s traffic. However, it’s an excellent way to get your name out there. Apart from authority sites also comment on discussions on social media and other platforms.
Keep Track of Your Analytics
Google Analytics will give you valuable insight into several facest of your website. It lets you know your site’s performance, your visitors’ demographics, and much more. By keeping track of your analytics data, you can learn plenty about areas you need to work on for increased site traffic.
The most important data to keep an eye on is visitor demographics, which pages are most popular, and pages with the highest bounce rates.
Boost Your SEO Traffic Without Breaking a Sweat
If you follow the above steps to the letter, boosting your SEO traffic will be a walk in the park. Remember, seeing a significant boost in SEO traffic takes some time, so don’t expect instant results. It’s also a good idea to get professional help for the best results.
Contact us today if you need help with your SEO and digital marketing campaign. You won’t be disappointed.
by Jvalin Sonawala | Jul 16, 2021 | Website Design
Are you looking to make or update your business website but aren’t sure what the best way to do that is?
Trying to design your own website can be time-consuming and complicated. There are many elements that go into the design process and making a mistake could result in less traffic to your website.
Having a clean, professional-looking website is important for representing your company and your brand. Hiring a web design agency can help you accomplish just that.
Here are 7 undeniable reasons you will benefit from hiring a web design agency.
1. Your Website Will Look Its Best
Hiring a web design agency to make your business website will help to guarantee that your website is looking its best. They will incorporate professional website design tactics to make sure your web pages look clean, concise, and organised.
A professional will know how to balance different media elements and make sure that your website is appealing and easy to use.
Your website will not look chaotic or crowded and will be easy to use by your target audience. Having your website looking clean and professional can help your audience to easily navigate the pages and can help you to increase your conversions.
2. You Will Bring in Traffic
A web design agency will utilize SEO tactics and help you to create a website that is designed to bring in more visitors. Using carefully researched keywords throughout your website will allow your audience to easily find your website on search engines.
Using professionals in digital marketing will help you to make sure you are reaching the right audience and help you to bring the most traffic to your website.
3. Your Website Will Be Reliable
Having a professional design and make your website will ensure that there are no bugs that could disrupt the function of your site. It will also make sure that your website won’t crash if there are high influxes of traffic and will keep it running smoothly.
Your website will also be consistent and not confusing. A website design company will know how to make your navigation easy to follow and will add elements to make it a more satisfying experience for your audience.
You won’t have to worry about your audience being confused or unable to use your website if you hire a web design agency.
4. Your Website Will Be Mobile Friendly
Many people browse the internet on their mobile devices so making sure that your website is mobile-friendly is important. A mobile-friendly website will broaden your audience and allow more people to access your website.
A web design agency will ensure the proper metrics are in place and make your website adaptable to different devices. This will make sure that your website is functional and can be accessible to anyone.
5. Your Website Will Have Strategic Development
Having a strategy for your website development is an important part of creating a successful website. Creating and following a strategy will make sure you are staying on track with your goals, budget, and company brand.
A professional web design agency will know which layout and formatting will work best with your content and help you to decide on different style guides. This will help you to stay on goal with any stylization preferences and help the development to go smoothly.
Creating your brand is an important element for your business. Not only will it make your website look more professional and put together well, but it will also help your audience to find and recognize your company.
A web design agency will help you to create your brand image and incorporate it into your website.
6. You Will Save Time and Money
Developing a website can take up a lot of time and money. There are many steps that go into web design that may require a lot of time and effort that can take away from your actual business.
On top of that, advertising your website once it is created can cost you even more money and could end up sending you over your budget.
A web design agency will help you to create your website efficiently and help you to create organic traffic that won’t cost you any extra money. They will help you to make your website advertise for itself so you won’t need to pay for advertisement later on.
7. Your Website Will Be Faster
Web speed is an important element of web design because it will help to make sure your audience stays engaged. If your pages are not loading quickly or process your audience’s request, your audience may become frustrated and leave your website without completing a conversion.
A slow website could end up being your business’s downfall. By hiring a professional to create your website, you can guarantee that your website will be up to speed and functioning properly.
This will save you from missing out on any transactions you would otherwise have, due to loss of customer engagement.
Hiring a Web Design Agency for Easier Web Development
Don’t make the mistake of spending too much time and money developing your business website. By hiring a web design agency to do the work for you, your website will look and work its best.
Your website will be functioning well, bringing in organic traffic, and be easy for your target audience to find. Find a web design agency today that can help you to create the perfect website for your business!
Do you need help finding a web design agency? Look no further! Get a free consultation today to see how you can get started on making a website for your business.
by Jvalin Sonawala | Jul 15, 2021 | Influencer Marketing
Influencer marketing has been around for over a decade, but it’s finally starting to settle in as a primary method of building an audience. There are a lot of ways that any business can use influencer marketing to boost its bottom line.
Getting in touch with influencers can be tricky, though. Working with an influencer agency can be the best way to get access to the top influencers in your niche.
We’re going to talk about working with a social media influencer agent today, giving you some insight into what that might do for your brand.
The Benefits of Hiring an Influencer Agency
If you’re not too familiar, influencer marketing is the method of working with individuals who have large social media followings to promote your brand.
When you team up, you have access to their massive following, and their audiences are more likely to trust and engage with the advertisements they give. This beats out other forms of marketing because there’s already a sense of trust established.
An influencer agency is in touch with these individuals. Influencers use agents to help them get sponsorships and partnerships with relevant businesses. As a business, agencies offer you access to their clients that might otherwise be impossible to speak with.
Further, agencies facilitate the business end of things. Contracts, obligations, and financial matters can all be mitigated with the help of an agency. When you do those things on your own, there’s a lot of room for error and risk.
The client might not say what you need them to, or they might have an issue with how you handled the deal. Agents make sure all of those specifications are clear before starting and allow the process to run smoothly.
Targeting Micro-Markets
One of the most beautiful things about influencer marketing is that you have access to a very particular audience.
A well-chosen influencer will have a following that has an expressed interest in your product or service. In many cases, that influencer will display or discuss products in your niche at length, and that is why their followers engage with their content.
Inserting your product or brand into that equation is one of the most effective ways to increase your own following and sales. The following trusts the individual, and the odds are that the individual won’t promote your goods unless they respect your brand.
When those things line up, you get an earnest endorsement from a leader in the field. There are few things more effective than that in the world of marketing.
If you can manage to build a relationship with that influencer and advertise with them on a regular basis, their following will become familiar with you and engage even more.
Want to Learn More about Influencers?
Working with an influencer agency is the smart move in 2021 and beyond. It’s a new field, though, so it’s understandable to want to learn more.
We’re here to help you get all of the information you need. Contact us to find out more about how influencing works, how to advertise well, and more.
by Jvalin Sonawala | Jul 13, 2021 | Digital Marketing
In Virtual Assistant Services business get a person as a virtual assistant who works from a remote location to provide various services to businesses or entrepreneurs. They have virtual access to tools, information, and other resources they need to accomplish their jobs, even if they aren’t physically present in the office.
This sector has developed in recent years. Virtual assistant firms now employ virtual assistants for various tasks such as administrative duties, customer service, social media marketing, accounting and bookkeeping, and more.
With this information, is it worth it to hire a virtual assistant for your business this year? In this article, we will go through five reasons why it is a great option to consider.
Below are the 5 ways that virtual assistant services can help you with
1. Less Cost
You may engage a virtual assistant to accomplish certain tasks for you instead of hiring full-time staff. You only have to pay them for work done because they generally charge by the hour or by task.
Moreover, you won’t have to pay for overheads like their internet connection, laptop, or other office-related expenditures because they work remotely. Hiring virtual specialists can also save you money on training fees because they can begin working right away.
2. Round-the-Clock Service
The majority of firms have clients all around the world. However, dealing with worldwide demands and conflicting time zones can be challenging when your company and employees are just in one location.
Because virtual assistants are working remotely, you may employ them anywhere in the world to accommodate different time zones. You and your on-site team won’t have to stress because, with your remote assistants, you’ll be able to serve clients 24 hours a day, seven days a week!
3. Increased Productivity
Virtual assistants may help you with administrative tasks such as sending emails and organising meetings.
These are essential responsibilities, but imposing them on your in-house workers wastes time. By delegating non-core work to a virtual assistant with the appropriate skill set, you can focus your time and resources on things that require your in-office team’s attention.
4. Scale Up Your Business
Swiftly scaling up your business operations is something that your virtual assistant can help you achieve.
As the demands increase, you can still handle a growing amount of work and cope with the changes without worrying about your recruitment process. You can simply hire a virtual assistant on a project-by-project basis. You may employ virtual assistants to deal with expansion tasks and gradually add full-time staff once your business processes have retained equilibrium.
5. Focus on Growth Strategy
You have more time to focus on expanding your business since virtual assistants can handle your non-core tasks.
Instead of worrying about day-to-day operations, you may use freed-up resources to strategise and build plans for your business’s long-term growth. This will enable you to create objectives that will lead to improved performance and long-term success for your organisation.
Conclusion
When choosing virtual assistant services, there are several factors to think about. And only you can decide whether or not this type of service is worthwhile. Nonetheless, the weight they can lift from your shoulders is still worth considering. As your company expands, you’ll be able to acquire the help you need more productively and cost-effectively.
Are you juggling multiple tasks for your business? Market Your Biz can help! You can hire one of our virtual assistants to do several jobs for you, like executive and administrative services, digital assistance, and customer support. Want to know how? Contact us today!
by Jvalin Sonawala | Jul 6, 2021 | Digital Marketing
How to Generate New Leads Through Organic Traffic
Modern businesses are made successful by efficient digital marketing strategies and branding. There are many ways to accomplish this, including social media marketing, web page promotion, and even live streaming events. Such online activities are designed for your companies to gather more leads, which basically means potential or future customers.
Think of the time when people got hooked on an online advertisement. This has likely led to countless comments on that brand’s social media page, mainly to inquire about new products or services.
If the brand’s social media managers answered the comments that they left behind, a conversation would initiate between the target audience and the latter. Once this continues, the company will have gained a lead. The only thing to do now is to further engage with them, which will eventually lead to a convert—a person who turned from a curious bystander to an avid supporter.
Lead Generation Through Organic Traffic
Let’s talk about organic traffic as a good source of your business leads. It refers to the people visiting your website and social media pages due to the prompt and motivation triggered by your advertising efforts. You didn’t need to pay for your ads to show up, as they willingly visited your pages out of curiosity—and not because of ad bombardment.
While attracting paid traffic to your pages would definitely yield quick results, they may not be a practical solution in the long run since you would have to keep on spending a portion of your company budget.
In short, organic traffic presents a good and sustainable way to raise your sales and gather new leads. Here’s how it works:
Tips to generate new leads
1. Update Your Online Content Regularly
One way of effectively attracting new leads to your website would be through consistently creating new content and updating your information online. Your website has to be interesting, and the same applies to your social media pages. Make sure to post new graphics, videos, and streams that would most likely convince your organic traffic to stay and listen to your ads well enough to convert them to leads.
2. Analyse Your Rival Company’s Strategies
To beat your competitors, you have to know what their next moves will be. You have to be way ahead of them in terms of marketing strategies and digital sales. Remember, the best way to gain more sales over them would be to present original ideas that your target audience has not seen before— be it events, print ads, or viral videos. Whatever your creative team can come up with has to be done by your brand first before your competitors beat you to the punch.
3. Optimise Your Web Pages
Organic traffic is best earned through a highly functional website, topped with exciting content and an interactive user interface. If your website takes a long time to load due to the lack of optimisation, your leads may close their current tab and proceed to visit another website instead. Captivate them on the first try by making your website more accessible and user friendly.
Conclusion
Acquiring new leads may be a daunting task, but just because it’s hard doesn’t mean that it’s impossible to do. You have digital marketing on your side to ensure that your website, social media pages, and digital marketing efforts can garner new leads for your brand. Make sure to keep this guide in mind!
Market Your Biz is your top source of digital, content, and video marketing services. So, if you’re looking for a trusted digital marketing agency in Australia that can provide all of the mentioned services, reach out to us today!
