How to Double SEO Traffic to Your Website
Of the more than two billion websites on the world wide web, only 400 are active. No matter which way you look at it, competition on the web is nothing less than cut-throat. Only the consistent and most aggressive rank high on SERPs.
It’s every website’s owner’s dream to dominate SERPs, but doing so is easier said than done for most site owners. If you’ve been struggling with your SEO traffic, we promise you you’re not alone, but the good news is, we’re here to help.
Keep reading, and we’ll show you a few tips on how to double your SEO traffic in the fastest time possible.
Get on Social Media and Grow Your Crowd
Regardless of how good your web content is, it doesn’t count if no one knows about it. Social media is a great way to spread the word about what you’re offering and your website. Thankfully, there are plenty of social media platforms you can use to promote your content.
Instagram is arguably the best social media platform for social media platforms for content promotion. That’s because Instagram boasts a 58 percent higher engagement rate than its cousin Facebook and a staggering 2,000 percent higher than Twitter. If you’re looking to spread the word about your content, Instagram is the way to go.
Advertise Advertise Advertise
You’ll need to do a ton of aggressive advertising if you want to grow your brand and get it in front of as many people as you can. There are plenty of ways to do so, but the most effective ones include paid advertising, display advertising, and social media advertising.
The trick with advertising is getting an advertising strategy that aligns with your goals. While some people are looking to increase their SEO traffic, others are itching to boost traffic and increase their conversions too. It’s important to clearly define your goals and then settle for an advertising channel.
Remember, advertising is a huge investment, and you’ll need to do a bit of spending to see considerable results. Just take time to decide on your preferred advertising channel and even settle for two if your budget allows it. It’s also worth noting that “hot” keywords cost much more than the usual ones, and you’ll have to pay top dollar for them because of the inherent competition.
Write Killer Headlines
To draw massive crowds, you need to write headlines that make your readers go, hmmm! Your headlines should capture the readers’ attention and compel them to look further into what you have to offer. Even with top-tier content, the content will go unread if you don’t have an irresistible headline to hook your readers’ attention.
To write a killer headline, you need to put yourself in the reader’s shoes and ask yourself,” does this headline make me want to go any further?” If the answer is no or maybe, then think of another headline.
Embrace Internal Links
Interna links are an excellent way to build your linking profile and boost your SEO traffic. That’s right, aside from backlinks leading to your site, internal links are also a great way to improve your linking profile—scout for opportunities places where you can add a few internal links.
However, be careful not to overdo it because too many internal links may interrupt visitors’ reading. A few internal links here and there can boost your site traffic and increase content value to enhance user experience.
Focus on Long-Tail Keywords
If you have your keywords on lock, the next step is to target long-tail keywords, but what are long-tail keywords? Excellent question; long-tail keywords are specific phrases that web users use when searching for a particular item. Long-tail keywords form a huge chunk of web searches; leaving them out of your SEO strategy is wanting to fail.
Look for Referral Traffic
Most site owners are literally on the verge of or are already begging for backlinks from other sites. It’s not the best look, but sometimes you have to do what you have to do to boost your site traffic. However, you don’t have to persuade other sites for backlinks; a better alternative is creating content deserving of backlinks.
You can achieve this by posting high-quality content that adds actual value to the reader. Focus on things like stats, facts, and the likes to attract the attention of authority sites. In other words, create content that demands to be linked to.
You don’t have to be a big wig in the internet game to get backlinks from reputable sites. As long as you publish high-quality content consistently, you’ll be up to par. It’s also worth noting that you should only get natural traffic from referral websites, or Google might penalize you for any underhandedness.
Don’t Overlook Website Responsiveness
A good-looking website is good, but if you want a website that ranks high on SERPs, you’ll need to make sure it’s fast and responsive. Prioritize responsiveness over the user interface and SEO traffic will be something you never have to worry about.
Having a slow and unresponsive website essentially chasing away your visitor. Don’t take it from us; according to Google, 53 percent of smartphone users will leave a web page if it takes more than three seconds to load. Don’t expect these users to come back anytime soon.
To have a fast website, all you need to do is:
- Go slow with the graphics and videos
- Reduce HTTPS requests
- Reduce server response time
- Enable browser caching
These are just a few ways to increase your site’s speed and boost your SEO traffic. If you need help, consider hiring a reputable web design service that knows how to strike the perfect between aesthetics and responsiveness. That way, you can have a responsive website without compromising on visuals.
Use the Synonyms Ranking Technique
Ever heard of the synonym ranking technique? No? Well, the synonym ranking technique is somewhat similar to long-tail keywords because it focuses on the context of users’ searches. The whole point of the Hummingbird update was for Google to give search results that are more aligned to the user’s intent instead of wording.
With the synonyms ranking technique, you have to find the synonyms of some of the most popular keywords and phrases in your niche. It’s a trick that makes your site ranks higher without paying so much for the “hot” keywords.
Remember, synonyms in this sense don’t mean grammatical synonyms. Instead, it means something with a similar contextual meaning in your particular niche. Give the synonym ranking technique a whirl and see how it works for your SEO campaign.
Curate Your Web Content for Detailed and Engaging Content
Creating detailed and engaging content is a surefire way to boost your SERP ranking and boost traffic influx to your site. Your web content must be information-rich, with solid facts and specific details. Most site owners make the mistake of oversimplifying their content which works to their detriment.
If you aim to boost traffic and increase conversions, ensure you focus on power words. Power words are specific words that encourage a response from the reader. You can use these power words to convince your user to take action for more conversions.
Guest Blog Like You’ve Never Done Before
Having a guest blog on a reputable site can help you increase your reach and boost organic traffic to your site. However, just like backlinks, you need to give the site something worth putting up. It makes no sense for a site to guest post something that adds zero value to it.
It’s worth noting that guest blogging standards have transformed quite dramatically over the past two years. Despite the raised standards, avoid spammy tactics at all costs because they could attract hefty penalties from Google.
Accept Guest Blogs on Your Site
After you’re done guest posting on other sites, don’t forget to return the favor. Accepting guest blogs from other sites makes others more willing to share the link to your post. It’s the proverbial scratch my back, and I scratch yours.
That said, it’s not a good idea to invite just anyone to guest post on your site. Only accept guest posts that add to your site and give valuable information or advice to your reader. Runaway from posts with spammy links; they are detrimental to your SEO campaign.
Improve Your Site’s Mobile-Friendliness
Did you know that mobile phones generate 55 percent of web traffic? It could be because mobile phones are a lot more flexible than PCs or personal preference. Whatever the case, if you’re looking to boost site traffic, then you need to optimize your site for mobile phones.
If your users have to pinch their screens, zoom in and zoom out when visiting your mobile site, you’re doing it wrong. You need a website that’s seamless both on PC and on mobile devices.
What’s more, don’t forget to optimize your user interface for an improved user experience. You can take the Google mobile-friendly test to know how mobile-friendly your site is.
Use Infographics to Attract and Inform
Web-users love infographics because they look good and give information concisely. In today’s fast-paced world, no one wants to spend ten minutes reading something that can be summarized in two sentences. Infographics get straight to the point and help save a lot of time.
If you’re looking to increase your engagement rate and boost your SEO traffic, infographics are the way to go. You can create infographics using the plethora of free online website creators that you can find online, but they won’t be of much use. For high-quality and effective infographics, you best let the pros do your bidding.
Update Your Old Content and Share It
Let’s face it, people barely read your old content, but it’s no harm letting it stick around for the sake of it. The problem is, having too much on your website hurts its responsiveness, so you best dele them, right? Wrong, a better alternative would be to look for the gems in your archives and update them to be more relevant for the current crowd.
However, when updating your old content, only focus on the ones that people were most interested in. These are the so-called gems that will add value to your visitors and boost your SEO traffic. Remember to keep the content relevant and up-to-date while keeping the users’ interests in mind.
Be a Key Contributor in the Comments Section
Don’t be afraid to join the conversation when visiting sites or pages relevant to your business. This helps build a name for your brand and reserves your name among the authorities in your niche. Just ensure that your comments are thought-provoking, insightful, and contribute to the conversation.
Please note that contributing to discussions isn’t an immediate boost to your site’s traffic. However, it’s an excellent way to get your name out there. Apart from authority sites also comment on discussions on social media and other platforms.
Keep Track of Your Analytics
Google Analytics will give you valuable insight into several facest of your website. It lets you know your site’s performance, your visitors’ demographics, and much more. By keeping track of your analytics data, you can learn plenty about areas you need to work on for increased site traffic.
The most important data to keep an eye on is visitor demographics, which pages are most popular, and pages with the highest bounce rates.
Boost Your SEO Traffic Without Breaking a Sweat
If you follow the above steps to the letter, boosting your SEO traffic will be a walk in the park. Remember, seeing a significant boost in SEO traffic takes some time, so don’t expect instant results. It’s also a good idea to get professional help for the best results.
Contact us today if you need help with your SEO and digital marketing campaign. You won’t be disappointed.
