by Jvalin Sonawala | Nov 27, 2020 | Digital Marketing
V blogs are getting popularity due to the increased use of social media. We have professional vbloggers, and they are having a fair amount of fan following. Let us understand who a Vlogger is. A Vlogger is a person who uploads his videos known as video blogs. They may be uploading videos on their own life rather than writing about it. It is gaining popularity as it is always said that videos convey better than words or written material or vocal speeches. Some of the vloggers post daily videos due to increase in demand. There is a thin line between a vlog and any other video channel.
Next question arises, what is a vlog meant for? It is designed beautifully and excitingly to share experiences, thoughts and ideas with their audience who are having a similar liking or niche. There are options to subscribe to their channels and enable notifications to get regular updates on every video upload. Their popularity increases with increased subscriptions and followers.
On watching any of such videos do you feel within that, you can do it too? Or you think that there is a lot of competition and who will watch your videos amongst the numerous uploaded every day?
Video blogging has enormous potential. You need to find out your niche and design a theme you want to continue with and which will interest you, viewers. There need to be something unique about your videos to grab the attention faster of the viewers.
A survey says that more than 85% of the people in the US watch advertisement videos and their purchases are a result of them. Earlier these advertisements were a part of the television industry, but now these ads are running on your mobile phones round the clock. Hence they have a more considerable potential to reach the masses as the ads run 24/7.
Videos are more effective as the viewers are watching you who has an identity and having expertise in some area and not just an anonymous person. Further videos are a more preferred method for gaining any information. Stats say that people tend to spend 2.6 times longer time watching web pages having videos than the ones having pictures or only write-ups. What you need is some right quality equipment like cameras or phones which are getting better day by day. Videos are capable of increasing organic traffic as good as 157%.
So having said the benefits lets go through some pointers to help you become a successful vblogger.
Conceptual series of videos: It often happens with beginners that they start up with one idea in mind and make one video. They do not think what will be next video about and that whether the first video will be impressive enough to attract the audience on the second upload. So the first step is to think of content that will bind the audience for a more extended period. For that, the concept should be interesting; the presentation should be positive and enthusiastic. No one would like to see a dull video with light backgrounds and low tone. People watching your videos for the first time should be able to understand what you want to convey and what will be the next video bring in. It is a critical step to become a successful vlogger.
Quality video and content: First of all, take off the thought from your mind that your video should be like a big production house and like that of a Steven Spielberg film. No this not what the viewers are expecting. They know the difference between a film and a vlogging video. But this does not mean that you will compromise on the quality of the video. Thanks to the developments in the technology which has given the option to people with a lower budget to make videos of good quality on their own and the cost of equipment like mobile phones, tablets, laptops etc are coming down day by day. It would help if you had a good camera or even the latest smartphone with cameras of better quality. So get one and get started.
Sound quality: Like the video quality the sound quality also needs to be perfect and for this, you can either get a camera which has an option to install an external microphone or buy a USB microphone and record the sound directly on your device. Invest in a tripod which is not much expensive or place the cameras on a shelf so that the videos are not shaky and comfortable to the eyes of the viewer.
Use a teleprompter: For beginners may be challenging to speak off effortlessly. There are some vloggers popular for their natural style. So in case you are facing difficulty in to deliver the content clearly and in a structured manner, then you may need to take different takes and then splice together the perfect parts. However, this may seem to be a long process so better switch to using a teleprompter. It helps to follow the sequence of the content, and you don’t need to memorise, you need to write the script to follow verbatim. People have been following practice to make a note on a paper than reading in between, but this loses eye contact with the audience and may lead to distraction too. Teleprompting may seem to difficult to use initially, but once you feed the content and set the device in a way that you can read the content easily.
Be presentable: Everyone likes to see an excellent presentable look on the camera. We don’t mean to say here that you need to look beautiful or handsome, but at least one has to look neat and clean on the screen. A shabby messy look won’t look appealing to anyone. We are not suggesting to spend a handsome amount on branded clothes and makeup but do whatever little you can to look appealing. When a person dresses up well, it boosts the person’s confidence, and it will show in your body language too.
Conclusion: Video blogging is reaching new heights of popularity in the world of digital marketing. It has proved to be an essential tool in content marketing. So friends, if you are thinking to start vlogging, do not overthink. Sit and create content and design an attractive and unique concept for video series. There is no such time as the right time for starting vlogging. Gather the required things to create and give it a shot.
Hope you found the post of some value addition for readers who are thinking to become or are currently vloggers. In my next post, we shall give you some pointers regarding how to get people to watch your vlogs.
by Jvalin Sonawala | Nov 27, 2020 | digital marketing agency
We have gone through the benefits of appointing a outsource digital marketing agency in our earlier post. Today let us further go through the benefits of working with an in house. In some cases, an in house team makes sense as one can keep a tighter control towards focused work.
The first and foremost thing here will be to hire an effective team and develop a team which is ready to work enthusiastically towards the goals decided by the Company. Let us here assume that you have hired a good group of people who will work with dedication towards the Company’s mission. You can expect the employees to be for emotionally attached to the Company’s progress than an outsourcing agency as they being a part of the management will be self-driven to work with dedication.
Engaged attitude: If you keep your employees motivated, they will work happily and with a high level of engagement and prove to be a potent tool in the Company’s success. A tenacious team will readily work beyond limits to reach the target. You cannot expect such dedication from an outsourcing agency.
Loyalty and long term benefits: To retain a powerful team is a challenging task for any employer in this increasing competition. As an employer, you need to focus on employee satisfaction, and once your team is happy, your half the race is already won. Every new project will be taken care of by them efficiently and with required excitement to achieve success for the Company.
Focused attitude: An outsourced agency works with multiple clients, and it may often happen that their work efficiency is affected because of juggling responsibilities.Sometimes, it happens that the agency is not able to give you sufficient brainpower. In the case of an in-house team, you can get full concentration on the task assigned. However, we cannot set a rule that an in the house will always do better, and an outsource may lose focus due to workload. We cannot deny the fact that an outsourcing agency is more experienced and their primary area of work is of digital marketing. They have experts to deliver their jobs despite working with multiple clients on time.
Brand awareness: An in house team has a benefit of brand awareness in their employees. They very well know why the Company exists on a visceral level compared to an agency. They are accustomed to the Company, and its workings and however, an agency might take some time to understand it and its customers. Better brand familiarity will give a better focus on customer delight. They know the nerve of their loyal customers and are aware which form of marketing can do wonders. You can expect a perfect alignment with the marketing and sales team as they all know how and when to approach a particular set of customers.
Better control: Accessibility and flexibility both are available whenever needed in case of in house team. In case of urgency or any other scenario, you will have the unit open. Any such things can be managed without any extra cost. In the case of agencies, such items may be charged at an additional cost as the contract, and its clauses bound them.
Cost-effective: There is a misconception prevalent that hiring an agency is more expensive than an in house. But this depends on the agency you opt to hire and the work you want them to assign. Sudden rise in costing can be avoided by setting aside a budget for every department. Hiring a person will require advertisement, or appointing a recruitment consultancy. Once the recruitment is done, you might have to spend on training and onboarding the employee.
Salary and perquisite cost too is to be taken into the cost calculation. Buying software and other infrastructure for the employees is also necessary so that they can work efficiently. So when it comes to cost comparison, you need to list down all these costs and against it the charge of appointing an agency. There is no defined rule on which one will always be cheaper. It depends on the Company, the job work to be done and the duration it will require to complete the job. Try to be vigilant in taking your decision.
Marketing scenario: One cannot conclude that a digital agency can do all the job the best. Some products and some companies have products which require a fair amount of technical knowledge to assist the sales staff. Such delicate things cannot be assigned to an agent immediately as they are not aware of all the details of the product. Markets are both obscure and innovative. Some markets rely on specific marketing channels which cannot be ascended linearly or predictably. Before deciding upon which option to opt for better take into consideration the current market trend, the product you want to offer and what expertise you will need to cover it up.
Conclusion: Going through the benefits and services provided by both the hiring and in house agency we can conclude that which option will be the best depends on the Company, product, budget, the area of digital marketing you want to pitch, the level of expertise you need, the urgency of task completion, current market trends and some more.
The management needs to decide upon the best option taking into consideration the future milestones the Company wants to achieve and in what period. At times it happens the costing of employing one of them may have to be incurred to get more significant results shortly. So money wisely invested and is an earned profit.
Hope you found the post of some help to figure out the decision and it has given you clarity regarding what things are to be kept in mind while making the decision.
Digital marketing experts have suggested that the best route is to implement a mix of both house hires complemented with a digital marketing agency which may serve your purpose. After a certain point of time and some success over the period, you will be able to ascertain out which one or combination of both has proved to be beneficial to you.
by Jvalin Sonawala | Nov 27, 2020 | Uncategorized
People into business or any service industry are aware of the benefits of digital marketing if you want to reap fruits of its benefits you need to engage a team of talented people who can take charge and execute the digital marketing plan effectively.
But a question always arises as to whether to engage an “In house marketing team or hire a digital marketing agency?
There is no set rule as which option will be more appropriate. It all depends upon the need of the hour and the type of business you are in.
Digital platforms became increasingly included in the marketing plans due to increased usage of digital devices by the masses. Day by day, people started using the online channel for purchasing rather than visiting the stores personally. People have realised its worth in the recent pandemic and lockdown wherein people have found it very convenient to shop online and online companies have provided excellent services across the globe.
Let us try to understand the benefits of both one by one:
Benefits of working with Digital Marketing agency
A digital marketing agency drives result based marketing strategy as per the set targets. It is a marketing component which utilises the internet and digital technology options of the laptop, cell phones and other digital media to promote their products and services. It got a higher pace during the 1990s and 2000s, and it changed the way brands and businesses use digital marketing for promoting their products. They act as a substitute against an in house team of experts performing the same set of work responsibilities but from outside. They have excelled in their area of expertise and have a dedicated team to deliver the best.
Listed below are some benefits of engaging a digital marketing agency:
Excel and Expertise: They are connoisseurs in their field, which mainly comprises of Social media marketing, content marketing, data analysis, SEO rankings and much more. Here you have the option to ask for a particular service, and they will send their skilled staff to provide the necessary guidance to you. They are considered to have a high level of competency as every agency specialises in a particular area of digital marketing, and they deal and provide services to multiple clients. Therefore their expertise will higher, and the chances of getting the desired results increases. An agency can work with loads of clients at a time, and they are sufficiently staffed too to provide best services.
Diversified Skills: Whenever you hire an agency, you will never be hiring a single person you are hiring a team as a whole which may comprise of a fair amount of people say ten or more. Hence when you have a deadline to achieve this type of set up will be of great help as they set the entire team to work for you. A diversified group turns out to be very fruitful at the time of any problem or any issue. Being an experienced team, they can resolve the issues faster. Flexibility is another advantage of hiring an outsourced team. Since they have a team to cater to your need, in case one of the strategies is not giving fruitful results, the experts will immediately switch to an alternate plan. Hence you will not be missing the deadline in any scenario.
Scaling new heights: Every Company no matter small or big wants to rise high in the field. Success comes with a fair amount of customers and a dedicated team of talented people. If you tie up with an efficient marketing agency, you can scale these heights with quite an ease. Since you have a hired an outsource agency you are free from the headache of recruiting management personnel, developing plans and strategies, arranging a meeting to get the work on time etc. The agency will look at these things up, and you can utilise your time for other important work.
Transparency: When you are working with an in house team of digital marketing it becomes challenging to figure out whether you have hired the right personnel and you will have to give them time to prove their expertise. You might have done sufficient research work to test the talent of the personnel and might have done a reference check as well. But at times they prove to be wrong as the comments coming in from references may not be the actual truth always. If you are performing a reference check of an agency, then there are fair chances of getting the correct feedback by going through the reviews on social media and by getting in touch with their existing customers.
Active partner: An agency works as an active partner when it comes to designing the plan of action and strategies for a digital marketing campaign. But in case of an in house personnel’s, they may not always feel like expressing their views unless they are a part of the senior management. Hence the planning’s are more result-driven, and the chances to get diverted are minimal. Since they have dealt with various customers, they are capable of identifying the problems coming in at an earlier stage and keep their solutions ready beforehand. Being an experienced team, they are well aware of when to launch a particular sales promotion campaign and measures to be taken when the sales go down.
So friends have said that we have gone through some of the significant benefits of hiring a digital marketing agency. Another essential factor is the cost of hiring an outsourced team. It is suggested to plan the budget and then go for hiring so that you may not be running out of funds in the end. It is not necessary to appoint the most popular in town as they might be expensive for your pocket neither does it mean the one charging less will be less competent. Meet a couple of agencies and then decide to tie up wisely looking at the long term perspective as digital marketing is a continuous process and if you hire a good one will help you in the long run.
We shall be going through the benefits of hiring an in a house in the next post.
by Jvalin Sonawala | Nov 27, 2020 | Uncategorized
Email communication is a trendy medium of marketing for any company, no matter how big or small. The biggest concern for any business; however big or small is the same are the same as to how to write an email that a prospective or existing customer opens and reads. Despite the popularity of various social media channels email remains the most popular form of communication in the world.
A study from Radicati, there are over 3.7 billion email users across the world, and numbers are steadily increasing. Hence we understand this that how important this medium is and how effective your mail communication should be to grab the attention of your customers.
Yes, the figure is so outrageous. Can you imagine what the amount of emails being sent and received daily is? It is around 269 billion emails every day. It is rightly called the most effective channel of marketing with a median ROI that is nearly 5x than that of social media, direct mail and paid search. It has been noticed that customer prefer being contacted by brands via email or social media.
So we can imagine how important it is to write an impressive email. If your emails are not useful, you will soon tend to lose customers. It has been observed that almost 66% of the people unsubscribe from emails because the content does not align with their interests. It would be best if you make sure what the content of the mail is and whether it is going to the correct customer who has a relative interest.
Let us go through some corrective measures to get the right audience on emails :
Make a proper audience segmentation.
We all know that emails are of significance, but we do not have time to personally write an email to every customer, although it is all the more important to make every customer feel important. Hence, first of all, make a list of your customers and try to figure out their line of purchase. Not every customer may be interested in all your products; hence the first touchpoint will be sending emails regarding updates related to their purchase preference from you. Secondly, if the customer has visited your website, then check what all products he has clicked on to view the details and accordingly send further emails. It will make your email feel more generic, specific and not irrelevant or sporadic.
Make your list more refined in the form of age, gender, job profile or location. Further another option is to check the cart, what items they have bought, cancelled. It may sound impossible to send the right message to the right customer at the right time, but thanks to technology which makes this possible not only at the right time but also automated.
Understand the different types of emails
We can categorise the types of emails below:
Persuasive emails: Persuading a customer to take action. E.g., your goal is to try to convince the customer to complete a post-purchase survey about their experience. Here it would be best if you made your customer feel important and that his opinion matters.
Descriptive emails wherein you can illustrate your product or service. These are used to inform the customers about the launch of new products or services.
Expository emails to teach your audience how to do something. They provide with the facts necessary for a customer to understand a product or a service. You can name them as newsletters.
Narrative emails are for telling a compelling story. They provide knowledge about the brand and the Company USPs.
Now the next concern is to how to write a perfect email. First, collect a list of subscribers and collect email addresses from the followers to connect with your masses in one go.
- Subject Line: It is a well know quote “First impression is the last impression”. In the case of email marketing, it is your subject line. A recent survey has discovered that 33% of email recipients open an email based on the subject line. The best is to nail it the first time so that your content is read. It is essential that the subject is short and sweet and should convey what your email is about clearly. If the matter is that catchy to arouse the interest of the reader, he will open the mail body to read the content. You don’t need to be over promotional, avoid using words like “Buy Now”, Must Buy etc. Once you are done with the subject, it’s time for you to move to the content.
- Too not load too much: Keep the content short and precise and the one that carries the most relevant information. There is no need to put all the information in one mail. You always have an option to send a series of mails once the viewers are interested in your mails. Else you can also include links to your website which contains details information. Too much information will instigate the subscribers to click the unsubscribe button. A simple teaser with a link can also serve the purpose.
- Personalise the approach: As we have already mentioned, there are lots of emails sent and received every minute. Hence it is crucial to give a personal touch to impress your recipient as nobody likes to be just like a faceless number. The primary language should preferably be in the Second person. Focus on the word “you” and make the reader feel that you are his valued customer, and you are happy to offer you the best. You can get numerous examples on the net if you want to do on your own initially else a digital marketing expert can do the job well.
- Proofreading is a must: All your efforts to make excellent content for the receiver will be wasted if your matter is not proofread thoroughly. Make attempts to twice check the typo and grammatical errors before circulating your mail. Any follies will lead to a loss if impression and make you look unprofessional. It can damage to the extent that spam filters might block your emails. These things, once are done, cannot be mended easily. Hence it would help if you were utterly careful and then go-ahead.
Conclusion:
We have understood to send a perfect email, keeping in mind the points mentioned above. It can be an ideal chance to reap the benefits of good communication. It is the first step to generate more leads and sales. Keep in mind all the points and put in the best efforts to make your communication look fresh and exciting on every circulation. Avoid being monotonous else the receivers soon will be bored and lose interest.
