Global statistics reveal that digital marketing will be reaching another $100 billion in growth in a couple of years. Aerospace industry is engaged in research, development and manufacture of flight vehicles including unpowered gliders and sailplanes, lighter than air craft, air balloons . These products either purchased or leased are not affordable to every person. Hence selling and leasing such products requires excellent marketing tools. Are you the one still using your old ways for marketing your aviation company? If yes then it’s time to change your marketing techniques immediately. You have to stay with the current market trends otherwise you will be lagged behind in the race.
Having mobile presence:
Having a mobile presence is inevitable for any industry now. Mobile friendly websites is a must as people tend to surf more on mobile phones rather then any other electronic device. People do bookings mostly via mobile phones now hence to have a good mobile app or a mobile friendly website is a must. It should be designed in a way that the user is able to surf easily on the mobile and also do the bookings very conveniently. You can also get a mobile aap designed which is the most popular in digital marketing. The app should be designed in a way that it is capable to be installed in all versions of smart phones.
Mobile search optimisation:
Once you are done with the designing of the website and making it user and mobile friendly next thing is to establish accelerated mobile pages. If you are not sure of the same then Google provides a free mobile friendliness tool to test your site’s mobile pages. It should be a personalized experience and the user will search with the help of keywords which will be related to the questions he is having in his mind. Once you are through with the search then you should be able to make out the questions and concern the visitor is having and answering them in the best possible manner. This will lead to more traffic on your website.
Optimise your SEO:
Search Engine Optimisation or as it well known as SEO is a very important element that helps your website to rank higher on relevant searches on GOOGLE,BING etc. The more research the audience does it is more likely that the visitors will be searching to buying, leasing or chartering a jet plane. Your goal should be as to when the visitor searches on the website the content he is looking for will appear on the page with all the relevant information. Website architecture, links to your website, website domain security, content structure are some of the points to be considered at the time of website designing as these are the basis of your SEO results.
Leading pages on the website
Getting visitors on the website is just a beginning. You need to have content such that you keep them engaged so that learn more. This tends to happen when the visitor lands on the first page of the website on his initial search. This page will be leading the visitor to other pages which are deeper into the sales funnel. Thus these pages not only needs to be attractive but also actionable in the sense that the visitor is forced to surf further for more details. A contact form fetching details of the customer can also be a part of this landing page where you get the customer details for future reference. Rates and offers in comparison to other competitors should also be a part of your website.
Optimise your Email Marketing
Once applying your above mentioned landing technique you get to gather a list of email ids. But if this email list is not utilised properly then all the efforts done to collect them will be in vain. The aviation industry is a home to some of the longest sales funnel in the entire economy. To make this happen you need to pay attention to how to optimise your email marketing. If you don’t be at the top of their mind soon you will be out of consideration. You need to first of all BUILD AN EMAIL PLAN as what will be content of the email to interest and satisfy the reader, Segment your email list based on the characteristic such as income, geographic location etc of the customers.. PLAN OUT THE SCHEDULE…..as to when the emails are sent and maintain its regularity and lastly, treat every response email strategically and on priority.
Optimising your jet marketing efforts
Marketing for any high value product is not easy rather it’s all the more challenging. Sale of luxury jet markets is growing faster than before but it is not utilizing the SEO and other social media to the optimum. With a proper comprehensive plan of action combining all the above tips you can increase your sales and presence in the digital market.
Visual content marketing
Buying a private jet and other aerospace services is not every ones cup of tea. It is more of an emotional purchase, a status symbol and opportunity to show off your luxury. You need to encash this feeling to increase your sales. Hence videos, photos which show this emotional connect rather than only simple text. The content should make sense and deliver your core value in a way that your audience appreciates your work. These videos should be shared on all social media platforms regularly and feedback whatsoever received should be collected and answered promptly.
YouTube channel showing tutorial videos of how to use these different aircraft and customer’s videos having fun filled experience will leave a very good impact on the mind of the viewers. Safety measures taken at the time of emergency also should be a part of these videos to create a sense of responsibility in the mind of the audience. Number of subscriptions and likes you get on these videos will help you identify how popular is your channel and services. Also the comments mentioned below the videos should not be neglected. Feedback positive and negative both should be answered without fail.
Identify your audience
Since you are dealing in luxury good you need to identify from where you can target your audience. Which geographic area can you target and what is the basic reason of theirs to buy an aircraft. What are the emotional and rational reasons for the audience to lease your aircraft and last but not the least what does your audience desire and interest beyond this industry. By studying your customer well you will be able to plan your marketing plan accordingly and get good results as knowing your customer is the best marketing plan.
Automated Chat bots
Chatbots are more relevant and in use now in almost all the areas of digital marketing. They are available 24/7 and are feeded with auto answers to their visitors concerns. Best thing about this is they pop up immediately when one visits the website and guide the customer further. They also help in lead generation and once further inquiries are done these Chatbots work as data base to deal with the customer.
Personalised Marketing
Giving a personalized touch in your services works wonders. Once your customer inquiries about your product or service you should never miss to remain in touch with the customer. Calling and explaining the customer, sending mailers with services provided so far, sharing videos of satisfied customers, showing visual demos to the customer etc. These efforts will leave an impact on the customers mind and will make him feel important. It will also help to win customers loyalty. You can also offer a free ride to the customer for an experience
Now you may also think why do we need these marketing tactics?
The world today is a world of digital revolution and for an aerospace industry selling such expensive product cannot survive without digital marketing. Competition is increasing day by day and every day new developments are coming in the field of digital marketing. To sustain yourself here you need to keep yourself updated and keep updating your marketing plans as and when need be as per the changing trends. Some budget needs to be kept aside for marketing and a specialised team to be engaged to look after and monitor its success. It is to be well understood that no matter how good your product and services are you cannot survive without marketing your product. The trend is to show off your unique selling points and bring awareness about it in the mind of your customers.
“Education” a very important industry developing at a very fast growing pace. Schools and colleges providing education are the foundation and are the most important trainers for the youngsters who are the future of the nation. Education empowers everyone and helps you to survive in this competitive life.
Industries dealing in schools and colleges have a big responsibility on their shoulders as they are the ones who will be nurturing our future generation. Education industry on the other hand is facing some problems in the continuous changing education system and choices of the young generation.
Many schools and colleges are found using old traditional methods of newspapers and advertisement. The world today is of digital media and this industry too needs to make changes in their strategy for marketing their colleges. Each student today is using a smart phone, laptops or tablets. Most of their studies and researches are now done through this digital platform. So to attract enrolments one has to rely on the digital media to get good inquiries and to survive in this industry
Below listed are some tips which needs to be applied by the colleges to attract more and more visits on the college website:
Emails
First and the fore most; important medium today. No one likes to read flyers, advertisements in the newspapers now. Mails mostly for the young generation is the best source to get in touch with them. Here the drafting of the mails holds a lot of importance; the content should be clear and concise. Too lengthy mails will not help to grab the attention of the readers. Mail should contain all the relevant information and should be presented in a way that all the required information is available in minimum words possible. Attractive formation of the mail will be able to attract the eye balls more easily. Besides emails, newsletters are low cost tools to reach masses at one time. You can apply a basic approach and send a weekly or monthly emails to both existing and new set of customers.
Impressive website experience
“Your Company’s Website” another very important medium to attract inquiries and enrolments. When the parents visit the website it should be responsive. Surfing on the website should be easy and fast. Slow website will make the visitor lose interest and move on to other options. Pages on your website should load fast and there should be enough navigation links so that the visitor can complete his research work in one GO. Websites should be easily accessible on mobile phones as they are most used electronic device for surfing other than desktops or laptops. Your website should not be running sounds or spinning images as it will make the user lose patience; to surf soon. The website is the face of your college and if your website lacks to provide all the information; the parent or the student visiting your website will soon form an impression about your college too and not move further in his/her inquiry.
Improve search engine visibility
Parents /students start their research work much earlier than they actually want to enrol their children or themselves. Here your presence in the search engine plays a very important role. Keywords should be a part of your content in order to get higher rankings on the search results. For e.g. most of the searches found on Google are with the keyword “Best college in ……….area” How does your college rank in when these types of search is done. You need to identify such keywords and use them in your content. This involves some research to be done on the key words so that your website also gets good ranking on the SEO.
Engage yourself with LinkedIn
LinkedIn is a very well know social media tool for marketing and advertising your work. It is a kind of a vehicle for professionals to network online. First step is to create a LinkedIn Group and encourage ex-students to join the group. Feedback and presence of ex –students will help you to attract fresh students to the group for inquiries. But to stand out in the group. Each and every business group are advertising through LinkedIn, hence it is a very popular medium to advertise your college as well. However one needs to see to it that the post contains all the required information such as contact details, contact person, email id, website address of the company etc.
Impressive Facebook page
“Facebook” is another well-known social media platform. Nevertheless your page should be attractive and with all information for a new student or a parent. Upload videos of events, post of events conducted etc regularly in order to get an overview of the college. Links to your website, course information, contact details, teaching methods etc…all this should be a part of the page. The user at one glance should be able to capture all the information and move further. Navigation to your website for further details also should be easy so that the visitor can complete his research work on first visit with few a clicks.
Online videos
Online videos are a very powerful way of communication and promotional tool. It is a very economical medium in comparison to traditional methods of advertising. It has the potential to reach the masses without on ongoing cost. Also you have the option to monitor how successful are you video uploads as the number of views can be monitored easily. Further it also has a comment section available for raising immediate concerns and inquiries which can be replied on the same platform. On the basis of this the success of your video can be known, comments mentioned will also help you make changes if needed before the next upload.
Google Adwords
Little expensive medium but very useful. Google Adwords is Google’s advertising program, this program helps you reach audiences on surfing on Google. Here the advertisers bid on certain keywords which appear as search results on Google search. You have to pay to Google on the number of clicks done by visitors on their search and your advertisement will be displayed as a search result. Google Adwords works faster than SEO. Here you have an option to use multiple keywords and you can on and off your ad campaign whenever you want to. On the other hand search engine optimisation though very beneficial becomes a lengthy process as it requires lot of well written articles and backlinks whereas Adwords gives instant visibility depending upon the effort you put on the quality of your content.
Offline and online activity go hand in hand
While doing your marketing collateral you need to keep in mind to collaborate both the online and offline options together. Suppose when you advertise in local newspaper then you need to mention your website address, link of Facebook page and other necessary details to contact you further. Hence all your outdoor signage should have your website address and all other communication going to parents either by newspapers on physicals mails should contain your online details. In case you are offering an online subscription then the link to subscribe should be available on the newsletter. This will lead to increased inquiries and awareness amongst the students and the parents and it will be easier for you to get the attention from masses using online and offline platform both.
Blogging
Posting blogs is a perfect and a very popular tool of marketing. Informative blogs regarding different types of courses and enrolments, activities etc done in your college should be a part of your blogs. It helps to create connect with the readers, parents and also existing students. Here the content of the blog is very important, you need to ensure that the blog provide some valuable inputs to the readers, for e.g. like the Principal can post inputs regarding educational topics, teachers can provide inputs regarding teaching patterns and different types of courses, you can even invite guest posts from ex-students to do some more value addition.
Content aspect
It is a well-known fact that there are variety of means of digital marketing, which one is working best for you is the task of your marketing team. Success of any digital marketing channel depends on the quality of content put in and on the other hand to keep monitoring the same on regular basis to find out which strategy works best for you. If you want to be at the top of the mind of your potential applicants then you need to ensure that all your channels are updated regularly and are updated with the current trend. Posts should be regular on and the concerns and questions raised should be answered promptly, regularly with correct information. The better the connect with your applicants the better will be the results.
To sum up friends !!! I have shared my points to be taken care of by you and hope they help you in framing your marketing plans. Nevertheless it is not always possible to apply all of them together neither the success of all the channels working together with the same results is possible. However close monitoring and continuous improvement will be required from time to time to get best results.
Day by day the services and facilities that the child care centers provide are increasing. Earlier it was limited to a pre school type of module where the children used to stay for around 2 to 3 hours but not this has become wide service area. Day care centers are increasing in numbers and they too face competition in the same nearby area of locality. It is because now both the parents are working and they need good centers to look after their kid with best facilities and minimum rates. These days parents are not only looking for more convenience of the nearest service center and the one which provide best pick up and drop facilities.
Early education did not hold much importance in the past but now due to developments in the education areas and the IQ level of the kids early education is no more a neglected area. Now early education is an investment as it lays the foundation of the kids early learning years.
There was time when word of mouth was considered to me enough for a child care center to become popular and gain clients Earlier it was enough for a day care center to get flyers, business cards printed and circulated around area of the center location. But now due to increased number of centers coming in you need to do something to stand apart of the lot. Hence here digital marketing comes to your help. Below listed are some of the tips to sustain in the competition.
Attractive name and board
Name of your child care service centre should be catchy and the board related to your activities and kids. The flyers, posts, messages circulated should contain all the details of your centre including your contact details, timings and fees structure (if possible). The posts for new admissions can also contain the pictures and uploads of the previous activities done in the school so that the new audience comes to know about its details and get interested.
Post the cutest things
Personalised touch holds importance here also. The centre is meant for kids and what kids speak during the day holds a lot of importance for the parents who are missing their child. Hence taking small videos of the kids during the day and posting and tagging the parents to those video uploads will make the parents feel emotional and also make them feel that such minute things too are taken care of by the centre. It also shows that you are attentively listening to the child which will attract other prospective customers. Also the kids learning new things in terms of education too should be a part of uploads in order to show to the audience that the kids are learning in must fun filled way and are happy.
Pin photos of the job work
All parents are always keen to know that their kid is doing. They will definitely like to see the kids work which is other than just coloring pictures.Doing some fun activities, playing with clay, reciting rhymes, trying to scribble and write at a later stage etc, this will definitely grab attention of every parent and rather they would wait for the next picture or video from the centre to get uploaded to check if there is anything related to his child in it. Later likes and shares of these uploads will help the centre to gain popularity and other parents will definitely like to inquire about your centre and services.
Keep the conversation on Facebook ongoing
Make facebook your touch point for all your activities done in the center. All announcements of special activities and later their photos should be uploaded on the Facebook and appreciating the good work done by the kids. Comments coming in from parents should never be left un answered. They should feel that the day care is a happening place and their kid is enjoying and learning new things every day.
Start a blog
Blogging gives connectivity. No doubt the blog should contain the activity details done in the centre so far but also tips for the parents to how to help the child to learn with fun. You can employ a child expert to provide his tips in the blog as to how to deal with the child in different situations and how to tackle him in the best possible manner. This is a burning issue right now with every parent and if this forms a part of your blog parents will definitely be interested to read and on the other hand also feel that the people running the centre are learned people in child psychology and are careful about every aspect of the child’s upbringing. Blogs should cover different topics related to children and their growing stages with tips to handle them as when they are out of control or notorious.
Video uploads
Uploading videos of conversation with the parents during Parent Teacher Meetings, how their concerns are answered to and what are their feedbacks including some negative ones if any coming up. This will leave an impact on the mind of other parents and will create a good impression of the center in the mind of other parents. Engaging parents once in a month for some activities with kids will also give a very positive effect in the minds of the kids as well as the parents and other audience. All the above activities should form a part of regular uploads on all the social media platforms.
Invest in SEO
Search Engine Optimisation refers to how high is your website searchable on the search engine. You need to invest in a good website development having good content in order to get high rankings. Today if one wants to about anything related to any field the first thing which a person does is searches on GOOGLE. To survive in this competition you need to invest in designing in a good website including all the good work and other related things in it and which has content which gives you high rankings.
Place Ads
Advertisement speak out the best. A good advertisement having all the details will help you get a good traffic both on your website and also on the inquiries front. Posting the advertisement for enrolment is much needed and especially when you are offering some discounts or additional facility during a period. Need less to say that your posts should be having the LIKE and SHARE option available for more circulation. These ads can also be published in other communities and bulletins.
Create a slide show
A good slide show with good HD pictures helps a lot to gain attention. The slide show should contain pictures of your centre covering picture of local hygiene taken care of and areas of the centre. It can also consist of the picture of the staff who will be responsible for taking care of the kids should also be included. A picture of number of children enrolled so far in a group photo will create a feel that the centre is a well-known one and people are preferring it. This slide show needs to be posted on the social media as well as in the form of a video on the YouTube.
Offer a Guarantee
You can use punch liners like “ Our 100% Happy Kid Guarantee” and if your and your child are not happy with us we assure to refund your full money after your first month. We shall refund every penny you have paid: OUR GUARANTEE. However this may seem to be a bit risky and can be utilised by well established centers only. Once these are used then it has to be a part of all your marketing campaigns and advertisements.
Thus to summarise like any business, this too is a continuous process of up-gradation, commitment and hard work. You as any owner need to take care of all the aspects in order to sustain in this field of competition. And since you are dealing with kids you have to be more careful and perfect in all your areas of operation. You need to take care that the staff and working of the center is in place every day and a small negligence might lead to serious implications.
Innovation too will be required frequently in this field and you need to offer something unique every year to the kids and the parents too in order to bind them for years to come. All the above tips will need close watch and changes will be needed form time to time as per the changing trends in the industry. The more facilities and flexibilities you provide years by year there are chances for you to become more and more popular.
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The beauty industry is growing at a fast pace is reported to have reached $532 billion and is on a rapid upward trend. Cosmetics and personal care products will continue to get more and more benefits from social media due to its increased use. Vloggers uploading beauty-related videos on YouTube and Facebook and other platforms are getting more and more likes and shares. People are becoming more and more fashion and beauty conscious and today everybody wants to look picture perfect in all their photos uploaded on various social media platforms.
Thus to survive and sustain itself in this cutthroat competition beauty industry needs to change keep and a watch on its marketing strategies to follow the trend going on .
Here are 10 digital marketing tips which you can use to keep pace in the competition
Unique Logo
Your Company’s logo is like the face of your Company. As we see Google, coca-cola, Maybelline, Nike, Adidas etc all have a unique logo and the brand itself is recognised by the logo rather than the name of the Company.This clearly establishes the importance of a logo in any business promotion. A good attractive logo will be representing the brand as it will be shown on all your advertisements and will leave a memory in the minds of the customers. To create a memorable cosmetic business logo that is worthy of representing your company in a competitive market.
Using Social Media
Social media platforms like Facebook, Instagram, YouTube etc are the new marketplaces which are in trend. They are virtual markets where you can sell your products aggressively and also are cost-effective. What you need to do is to create a webpage and post regular updates on them to attract more and more customers. Offers, new products, product combos offered should be highlighted to grab the attention of the viewers. There should be links available on the page to further visit your website for more details for the visitor.
Influencers
Influencers are the latest trend for any industry to sell their products online. Using celebrities to endorse your products is in vogue. Uploading videos, having television advertisements, posting pictures of the celebrities using and applying your products creates a huge impact on the audience and it definitely influences their purchase. Posting videos showing reviews about the new product launch on YouTube and other mediums is a very successful attention grabber.
Run contests on social media
Running a contest is a very simple and subtle way to promote your product without actually advertising it. Running contests on social media platforms will drive audience attention towards your product. To get maximum benefits you need to keep the contest simple and fun and offer giveaways to all the participants like free samples of your products. Ultimately this will not only give you the attention of the customer but also the customer can become a repeat customer as he will be using the free sample won in the contest. A good example of one such contest campaign: Dove, a popular soap brand recently started a “Real beauty should be shared” contest on Facebook. It was a fill-in-the-blank contest wherein users had to tell why their friends represent real beauty by filling in their friend’s name and things that make them a real beauty. The entrants got a chance of becoming the face of Dove which was to be printed on the Dove Soap case as a prize of contest This was a brilliant branding campaign where Dove not only got a genuine face for marketing but also brought huge attention to its product
Promote products on the social media community
Joining social media groups/communities relevant to your niche can also serve as a good way to spread awareness about your product. Your product promotion efforts in social media groups will implicitly bring better results since members are already interested in a similar product. Posting blogs, regular videos on the web page will keep your customers connected. But using this option one needs to be careful that the reviews, comments, concerns of the visitors are attended well else the whole concept will be a waste of effort. While providing the replies it is necessary that you need to be transparent and clear in your communication in order to build the trust of the customer.
Beauty tutorials
This is the latest trend which has proven to be one of the biggest factors in the increase in the sale of beauty products. Female followers are found to be liking these tutorials a lot as it helps them to know the exact way to use the products. Hence you need to take the best advantage of this option. Regular video uploads on social media platforms grab a lot of attention from the viewers. In the tutorials, you can use well-known beauticians applying your products to a female and later once the work is complete Before and After pics to be shown to prove how effective the product is.
Mobile friendly
Mobile applications, blogs, videos, pictures all should be easily accessible on mobile phones. It is a proven fact now that people are found surfing, shopping on mobile phones more than any other electronic device. Mobile applications should be designed in a way that the customers are easily able to view the product, its details and order them. Payment options and refund options should be in line with the competitors to sustain and provide customer satisfaction.
Email marketing
Everyone likes a personalised approach as they feel their importance. Since the customer registers himself while downloading mobile applications of your company you are already having his email ids. It can be utilised to contact the customer in future to notify him for new product launch, discount schemes running on etc. Wishing on birthdays, anniversaries will also give a personalised approach and make the customer feel his importance. Another good method to bind the customer for a longer period is to provide a special discount or free gift on birthdays and anniversaries.
Promote your best content
Promote your best product and highlight the same in all your advertising and marketing campaigns. This will drive the attention of the buyers and help you sell the same more. Related videos of influencers and tutorials will make an addition to grab the attention of the masses. This is necessary as all the products of the Company may not be selling good and focusing on the best one definitely helps to improve sales.
Dedicated customer service
No industry can survive without a good customer service department. Currently, Chatbots are gaining a lot of attention and almost all the industries that are into digital marketing are utilizingthis option. As soon as a visitor visits on the website the Chatbots starts the conversation with the visitor and guides him through the surfing and in case he is not able to resolve the problem he guides the visitor to call the customer care number. Hence the customer does not have to wait for his concerns to get answered and gets immediate resolution.
Keeping in mind the above points, the fast-developing industry will surely reach new heights, you just need to monitor which out of the above tips work best for you or a mix of them. A dedicated team of employees needs to be employed who will be in charge of the job who will be responsible to report to the top management. Marketing is a continuous process which needs up-gradation as per changing trends and the choice of the customers.
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Every fashion brand cannot survive without an effective and marketing strategy. A well planned strategy helps you to survive in the competition and stay afloat in the treacherous sea of e Commerce. Digital marketing the biggest medium for the world of fashion industry. Currently more and more people are using online shopping as the medium of buying due to its benefits and services they provide. Thus to survive in this cut throat competition the businessmen needs to be very vigilant and careful while planning the strategy in order to get best results.
Change is inevitable and the biggest example of this is increased trend of buying clothes online and closure of physical stores across the countries which is contradictory to fashion segment and the buying pattern going on since years. This shows that change is constant to sustain in the same one needs to be proactive with the changing trends. Today’s world of eCommerce has gradually picked up the pace and is increasing at fast going rate. As the fashion trends change overnight so digital marketing gives better options rather more variety for which the customers just need to surf rather than visiting personally to the shops.
Listed below are 10 digital marketing tips which we can utilise to plan our course of action
1.Well designed website :
User friendly, fast, attractive and well-designed website is the key factor for any Company’s profitability. Designing of the website should be in a way where the user is able to use it both on the mobile as well as any other electronic platform.
Websites are the veins of business where the blood should flow properly or the heart will stop beating; similarly the websites should be customer centric and eye-catching where it becomes necessary to visit at least once. The content of the website should be planned in a way that the website gets good ranking on the search engine and you are able to get more and more visitors on the website. As the website is related to fashion industry it is needless to say it should look attractive. Navigations, filters, full page view etc should be easily accessible for any users.
2. Mobile friendly
Once your website is designed you need to take utmost care that it is easily accessible on all types and versions of mobile phones as today people tend to surf more on mobiles rather than on desktops, laptops etc. This will also help you get more users and get more and more clicks on the websites. On the other hand as most of the companies have mobile apps installing of which on the phones needs to enter customers basic details of mobile number and email ids because of which you can get the details of the customer in order to get in touch for future marketing pitch and leads.
3. Use social media
The connect with the social media not only gets you into touch with large amount of audience but also increase in sale. Various social media platforms have proven that people run a successful business through this medium. This gives you an idea to portray your taste to the masses and get a genuine feedback about your product. Currently every second person in the population is using a smart phone and is active on social media where he spends some time of his day without fail. Regular posts on latest discount or festive offers on the social media will help you get more and more eye balls and visitors on your website which will lead to good business. If the Company is doing good on social media it even gets word to mouth publicity which indirectly increases more audience and turn in good sales.
4 Attach an influencer
Fashion industry cannot prosper without a good and a well-known influencer. Rather we can say fashion and brand ambassador go hand in hand. Fashion industry is the biggest industry which runs with the help of celebrities endorsing their creations. Thus to pick well known influencer whose words leave an impact on the buyers is a must. For those who don’t know, influencers are people who have large fan following and belong to well-known industries like films, sports, politics etc. Their word of mouth has lot of impact on the people’s buying choice. Regular posts of these influencers wearing your products and speaking about them will help boost sales.
5. Take advantage of latest Technologies
Current development in the world of technology has brought a technological revolution. Technology is replacing humans in many fronts and you need to make use of this to help your customers. The latest and best example of this are Chatbots; they are available 24/7 to guide your customers visiting your websites and in case they are not able to guide them further the customer will be leaded to a human customer are representative.Since online shopping has the advantage of availability of 24/7 these chatbots will help guiding your customers through. Hence while you are designing your websites and mobile apps these latest features of Artificial Intelligence should be utilized.
6 Personalised Approach
Purchases are influenced by personal approach. It has been proven by our traditional selling techniques where the shop keepers approach to his customers influences the buyer to buy the product he has chosen and also some times to buy more then decided just because of the approach of the sales person attending him. In the digital marketing world this job is done by the personalised mails, messages with their names. Consumers now a days want the whole approach to be personalised. They want that the seller not only knows what are his preferences but also that the content of the mail and messages to be of his interest. Sending mailers and messages on birthdays and anniversaries also helps creating a personalised touch and makes the customers feel their importance.
7. Upsell to existing customers
The beauty of digital marketing is that you can re target your existing customers/visitors for your new products. Satisfied customers can be soft targets in this where the chances to resell gets higher. Remarketing gives more brank exposure, better success ratio and higher conversion rates. Efforts required for selling an existing customer are lesser then to pitch a new customers.
8.Visuals to show it all
Visuals form a very important part for any fashion Company. The videos, pictures uploaded should be of good quality and perfect by all aspects. Blurr images and shaky videos will create a bad impression of the brand If it is uploaded then it is meant to be seen. It depicts your brand and quality, which definitely influences the customer’s decision to buy. Content again is equally important, the video should contain all the details of the product and the pictures uploaded should show the USP of your product in order to grab the attention of the customer at the first visit.
9. Start a Blog
Another effective technique which is getting popular day by day. Any digital marketing agency will ask you to start a blog post which contains all details of your products. New updates, latest trends with some good pictures and navigations to your website will help you get more audience. These can be in the form of regular posts and can be circulated more when there are any discount festivals going on. Content again is important which needs to be accurate, to the point and not much lengthy as the readers might lose interest and would not like to read the next post.
10. Contest Giveaways
Contests are like icing on the cake for the customers. They help us attract more customers when it comes launching new customers or even when you want to clear a lot of old items with some discounts. Contests or any other kind of rewards definitely helps to boost up sales. It also helps collecting data base as the contest will need to fill in a form where in customer contact details will be a part of the form. Hence same bunch of customer can be a part of future marketing campaigns.
So friends all the above or some of the tips can do wonders for your business. You need to make a wise choice out of the list and keep changing the strategies from time to time as per the changing trend and customer requirement. A set of team members should specially be assigned this task to closely monitor the outcome of a particular marketing plan. This might seem to be a little expensive initially looking at the cost aspect but due to increase use of online purchasing current expenses incurred in digital marketing will help you earn huge profits if implemented smartly and tactfully. We as digital marketers will help you achieve desired results in cost effective budget. Some of the links related to our earlier work is attached below Hope to hear from you soon !!!
Construction companies make imaginative things real. They bring into existence the diagrams drawn on the drawing sheets by constructing the buildings / infrastructure work for an agreed amount decided prior with their clients.
The construction companies are divided into many different categories depending upon the type of jobs they perform. They consist of operating, designing, land acquisition, paper works, financial planning and execution.
Below listed are some of the classified construction companies accordingly to the job they perform;
Small renovation contractors: This category falls into home alterations, office work and small commercial contracts
General Contractors:They are the one who specialize in public works. They are experts in performing alterations with their own force and involve in either alterations or new buildings
Owner/Builder: These companies acts as owner builder in a sense where they build buildings only for their ownership either to sell or rent on completion
Real Estate Developer: These type of owner builders do not only build for personal ownership but also build to sell before or after completion of their construction
Professional construction manager: It comprises of a group of professionals which may include construction superintendents, project managers, accounting personnel etc acting as an agent for the owner. They work as if they are owners own employees
Program Manager: Complete project is managed by this category such as demolition, acquisition of new site, architect hiring, consulting on financing and payment methods, obtaining tenants and even hiring accountants, real estate professionals and management and leasing experts.
Package Builders: These are licensed professionals who design and construct buildings with services of land acquisition as well as financing the project. Generally they prefer their own team and are also able to show prototype to their clients of their previous projects
Sponsor Builder: These are basically government aided or subsidized builders who design, construct, manage and maintain buildings. They also employ attorneys to deal with various institutions and agencies
After having and understanding of the type of construction companies let us move on the marketing ideas of digital marketing for these companies
1. Niche marketing strategy: As the word itself suggests one needs to have a proficiency to stand out of the lot. You need to focus on micro market rather then trying to be jack of all trades and master of none. You cannot provide all things to all people, so focus area should be on a particular market and be the best in what you opt to do. For example a construction company has come up with a new idea of eco friendly homes and is getting popular because of that. Hence the marketing strategy in any area of advertising should be this eco-friendly concept. Links leading to pictures of their existing work on face book and other plat forms will grab the attention of the viewers and will definitely lead to more business
2. Build and update your website: It is needless to say that in today’s fast expanding digital marketing world; website is the most important medium of marketing. Your website should look professional, smooth and efficient. It should comprise of both interactive and educational content. It should contain all the good work done in different areas and your specializations in an easily accessible manner. Using navigation to other pages and hyper links to show videos and pictures of your existing work will help you generate more leads. Timely upgradation of your website as per the current market trend is to be done. Website should be user friendly and easily accessible all types of electronic media. Also your contact details should be displayed on the home page of your website for the customer to contact you easily.
3. Blogs about the latest trend: You can also start a blog on your website and publish content related to development in architecture and construction. Your blogs should form a part of the latest trends in the construction field and also the work you have done in the same areas. The blogs should be regular so that the followers who might be waiting for your upload get to read it in time. It should be designed and posted with all the relevant information for the reader to understand the things you want to convey to your audience. It is needless to say that the content should be authoritative and niche
4. Get into Facebook Marketing : FACEBOOK the most popular social media platform needs to be used to the maximum to portray your work in a smart way so that the followers or readers do not get bored of your content. Facebook is a platform for marketing any type of products due to its huge followers and users. Publishing videos and pictures of your upcoming and completed projects will help you gain a lot of eyeballs. It can also include latest news and trends related to construction in order to interest the clients.
5. Adopting a mobile first marketing strategy: Use of mobile phones is maximum in comparison to any other electronic devices. That is why Google has made its mobile algorithm as its primary algorithm for ranking websites. This does not only mean that your websites are mobile friendly but the mobile campaign you run for marketing should also use SMS marketing, lead generation, marking personalized mailers etc. Hence all the mediums of marketing available on the phone should be utilized in an effective manner.
6. Emerging technology of mobile apps: This is still not that popular but definitely very useful. Mobile apps are revolutionizing the construction industry because of its varied features and uses. Integrated mobile solutions are available to manage all types of construction activities which includes drawing designing, budgeting, material calculation, project coordination, quality assurance etc. Companies which evolve with technologies will survive and one who does not embrace them will lag behind
7 Automate digital marketing: Managing all your work manually is not possible and you cannot continue doing your work in the tradition manner. Switching to automation will ease your life. Writing email sequences and ensuring that feedbacks received are tracked, social media updates on different platforms to be scheduled, integrating messaging with your website. Using CRM software will help keeping track of all the leads generated and will ensure that nothing is missed out
8 Create immersive and interactive experience: Interactive experience are fast replacing the old methods of site visits and sales pitches. Today is the world of Virtual Reality. There are companies who specialise in this type of marketing and you can employ one of them as per your budget These companies provide plug and play solutions to create interactive walls, floor or screens at the booking offices or construction sites. These will help you kick start your bookings. It is for you to decide how you want to utilize these services to the best
9 Utililse multi channel marketing: Multiple options available for marketing and any medium used is called marketing channel. Customers can shift from one channel to another in a blink of an eye. They might have seen your add on Facebook, might visit your website for further details and read your reviews somewhere else. Thus it is necessary for you to remain present on all the channels in order to track the customer and his need
10 Solicit genuine customer reviews: Online customer reviews hold as much importance and relevance as the reviews given in person. Customers now trust online reviews equally unlike doubting them before. Additionally, customer reviews shown in Google search results are in the forms of star ratings to help your business look more attractive than companies without reviews.
Thus to summarise the above points. There are ample of options available for marketing your work but it definitely needs time, money and understanding to utilize the best option as per the need of customers. But you need to ensure that not just by giving money to a digital marketing agency will help you get desired goals but you need to keep a track of the results and keep changing the strategy as per the changing trends.
A dedicated team needs to be employed who keeps a watch on the development in different areas and as to which medium is working well and which not. This team should be responsible to put forward the time to time results in front of the top management and strategise the further course of actions accordingly Digital marketing is a MUST platform which if utilised in a proper manner will do wonders to your business and if not then will lead to loss of money.
Never the less the old methods of distributing brochures and pamphlets in the news paper, hoarding etc holds its importance but if both the forms are combined will lead to excellent results. Catchy names of the building and amenities offered are in trend. A team of people to manage all these important aspects will help you avoid any kind of mess and achieve desired results on every project you undertake
Banking sector is considered to be one of the most vital financial institution for the economy of any country. Banking not only provides services for depositing clients’ money and lend to deserving applicants but also various other types like handling remittance, foreign exchange, business bank assurance, merchant banking etc. For the last few years the usage of online banking is increasing constantly and it requires continuous up gradation.More and more customers are willing to buy online
Digital marketing is winning the race in every sector of the industry, trade and banking sectori is no exception However to sustain in this severe competition it is inevitable to make effective strategies.
So going forward lets pen down 10 tips which the Banking industry should apply to get good results
Insight driven marketing plan
Strategy designed without Customer insight will never be effective. Earlier it was seen that the financial marketers were just speaking about the big data and all but no proper planning was done which could create an impact on the market. With the development in technology new tools are available to analyze the data and form a effective action plan. Most industries are far ahead of financial services with insight-driven marketing. IT is surprising that why banks are not using it for their development in spite that they are having more access to transactional and behavioural data of the consumers than any other industry but has been utilized in a proper manner till date. Thus to be successful insight driven marketing plan is a must using the available resources to the fullest
2 Integration of mobile
Mobile phones and its benefits are well known to all now. More and more people are dependent on their phones and spend most of the time on mobiles now. Online shopping, net banking payment of utility bills etc is done all through mobile phones now. Hence a user friendly mobile app is inevitable now. The designing of the app should be done with utmost diligence keeping in mind the consumers are not much educated or techno savvy; so that all customers should be able to use the app easily. Even the website designed should be mobile friendly and easily accessible.
3 Return on Investment
ROI is the most important feature that drives an investor. Banks need to keep a watch on their returns and whether they are competitive in the market. These rates should be highlighted in their digital marketing medium which they are using. USP’s in this to be highlighted in all the marketing campaigns done on the digital media. The marketing campaigns done should be designed to gauge success and increase its ratio year after year. Customers purchase behavior can be monitored now due advancement in technology and his purchase pattern can be used to pitch him different products on the basis of past returns.
4 Watch the customer’s journey
Traditional methods to pitch the customers is totally out dated now. In a banking industry every customer is having a unique Customer ID which is mapped all his investments and accounts. Hence with this advancement it becomes easier for the banks to figure out the purchasing behavior of the customer. There are specially assigned officers in the banks who keep a watch on the customer’s account and keep pitching them their new products and services. Awareness about customers temperament is very important to get in touch with the customer at the right time else the competitors might take the advantage of the negligence and take away the business and the customer as well at times.
5 Customization and Personalization
Personalised approach to customers is a key to success. Personalised mailers messages on regular updates regarding customers account is very important. The emails should contain all the releveant information and should not be too long else the customer will lose interest in reading the whole mail and will avoid paying attention on future communications sent. Concerns raised by customers on mails or by any other medium should be addressed promptly to the utmost satisfaction of the customer. Benefits of this will lead to loyal customers. Happy customers will lead to more customers as reference through word of mouth also plays a vital role in attracting new customers
6 SEO
Use Search Engine optimisation to get at the top of the search results. Currently the websites are googled on the mobiles more then any other device. Hence you need to ensure that your website is mobile friendly. The more you spend on the SEO the better will be your results on the google page and your website will rank higher and get you passive form of leads.
7 Pay per click advertising
You must be spending a good amount of time and money on SEO results but still the first page of the google is too competitive to give you best results. Hence you can use the Pay Per Click advertising technique. This means for an ad space you pay only if someone clicks on your ads. Same strategy can be applied for YouTube, Facebook and other digital marketing platforms also.
8 Geofencing and IP targeting
Now first of all what is geo fencing? It involves a larger area for online advertising target a bunch of customers who are located in a particular area. Suppose you want to target college students of a particular area where a new college is set up for saving account and other bank facilities where there is not bank located. Likewise IP targeting is placing ads in front of people using certain IP addresses. You can use IP targeting a whole building of an office to an individual suite number.
9 Social Media
Social media is ruling the marketing world and has proved its importance in all the industries. If you create an FB or an Insta Account you can run ads targeting customers of particular age, gender, education level, job title etc. Here also the success ratio of viewership can also be measured looking to the number of views and shares.
10 Content Marketing
It refers to circulating educational and informative materials related to your products to the customers. This can be sent via news letters via emails to customers who also are your existing leads. Every week or month you can choose one topic and make an ebook which contains all the relevant information regarding the product. It can also be circulated in the form of blogs, videos etc.
Advertising is a well know term now. Its benefits are manifold and is one of the most important component of the marketing process. Advertising introduces new products in the market and helps to expand the market which in turn helps to increase sales. It can also be cost effective due to good amount of sponsors coming in. Middle men involvement is reduced to considerable extent as directly a marketing agency is involved in the work.
Currently advertising and media firms are drastically changing. Every day a new development takes place and hence to survive in this competition the advertising agency needs to keep itself updated with the changing trend and increasing competition.
If your current strategy is not working then to get the desired goals then it is time for you to rethink to the approach. The world of marketing is continuously evolving and what strategies worked in the past may not work in future also. Hence below listed are some of the tips which can be used get good results:
Determine you goals : Deciding the goals is the foremost thing to be done. Once you decide what exactly is to be accomplished it becomes easier to determine the plan of action. You need to decide whether you want to increase your social media following? Or you want to connect more with the local community? Or you want to increase your brand name and awareness and boost up sales? Once the exact goal is figured out it becomes easier for the you plan to achieve the same
Identify the target audience: Once the vision is decided it is time to find the bunch of which people you want to target to. You can start your work by forming a profile of your customer. Identifying his likes and dislikes and then form a profile. Suppose you are into business of spices used in the kitchen. Then you need find out the likes of the customers. A well-known chef can be engaged to endorse the spices which is usually done in the current advertisement world Hence here you will be targeting the housewives and the foodies who love cooking. The target audience needs to be determined as per the product you are selling.
Brand image to be kept in mind: Branding needs to be done very carefully as it is the first thing which catches the eye of the viewer and forms an image in his mind when thinks about your company. From logos, corporate colours and the content which will be shown on social media. Also the tag line of your business if catchy will leave a very good impact. For eg Nike a well know brand : “Just Do it” well known for sports shoes; the tag line itself suggests that one should make efforts to remain fit using their shoes. The moment the customer thinks about sport shoes NIKE will come to his mind
Tracking the ad campaigns: Once a particular ad campaign starts you need to monitor the progress. On a temporary basis you can choose one of the varied options to know the response. For e.g. you can create a post on social media and check how many views and what type of comments you get on that post. In case it does not turn out to be good then as such you are not a huge loss as it was published only on one medium and further you can also revamp the same easily or altogether design a totally new ad. Online social media has the option to track the views and feedbacks of the customers hence one should utilise this tool
Accurate timing: You need to be very particular about the timings your advertisements will be shown on the television or when the advertisement is posted on social media. Suppose there is no use of showing the advertisement of restaurant serving breakfast in the evening or at dinner time. You also need to take in consideration when your competitors are publishing their advertisements and accordingly you need to decide your timings in order to get good amount of views and attention of the customers as no one likes to watch things related to same thing over and over again
Seek help wherever needed: Advertising today is a very important and a competitive field. Hence proficiency will be needed in this area. You cannot think to save money where a professional is needed to complete the task effectively. Trying to reduce cost and getting an outcome which is not effective will ruin the actual presentation of the advertisement. When it comes to advertising, quality beats quantity. If you are not a professional video maker then engage a good professional in the field to get the desired results.
Try low cost advertising options : It is not necessary that you need huge budgets to meet your desired advertising campaign. There are various options available now and applying a mix of them and monitoring them will definitely turn out to be effective like online marketing, word of mouth, social media, customer referrals, business cards, news letters, mailers etc. If you have a good content which includes all the key features of your product even a low cost advertising option can do wonders.
Research: A business man knows his customer better than anyone else.You may anticipate that your customers will behave a certain way, when in fact they go in a completely different direction. It’s essential to be prepared for this ahead of time and use the information you collect from research to plan your marketing strategy
Know your Target Audience: You need to decide which buyers you want to target before you want to approach them for marketing. When it comes to digital marketing you need to decide which audience needs to be targeted and also which medium of digital marketing is to be used. It is essential to analyse which bunch of customers spend time on which type of social media.Accordingly advertising camapaigns should be planned.
Provide good customer experience: Customer satisfaction is the key factor for any business house. A satisfied customer also works as a good referral which help you to increase your business. You need to ensure that all your customers are attended promptly and all their concerns are addressed to in the best possible way
Advertising takes time to master and it requires good amount of efforts. Identify which works best for your company and continue on that path, but don’t feel tied to it. As long as you pay attention to your market, your community, your competition, and changing trends, you should be able to keep your advertising relevant and effective in any field of work
Accounting firms for any business house monitors the financial condition of the company and holds a very important position in the finance market. They provide very essential services of tax planning and monitoring the cost and expenses of a business house. On the other hand the marketing department is responsible to manage and develop the sales of any business.
There has been a good amount of competition in this field also. Like any other business accounting firms should also market their business to its existing and potential customers. Big accounting firms who have branches across the country often employ a marketing team and PR specifically assigned the task of monitoring the marketing area of the firm
Strategic Plan: At first instance it may sound very obvious. But it is the first and the foremost thing to be done. Planning and strategizing is the first step towards marketing planning. It should include your marketing target and then SWOT Analysis should be done, which includes identifying the STRENGTH, WEAKNESS, OPPORTUNITIES AND THREATS. Keeping in mind the above points; a marketing plan should be made. Accounting firms are having expertise in certain areas which definitely should be the part of the plan. Weakness to be identified from past experiences and efforts to be made to cover the gap. Opportunities to be created by focusing on the existing customer base and trying to gather their word of mouth about their satisfaction levels. Threats to be identified which may be coming in from the competitors; should be taken care of with precautionary measures taken in advance.
Networking is the key: Networking areas for expanding your business are having many options than before. Now networking is not limited to collecting business cards and distributing your cards. It involves arranging workshops and events and attract the potential customers and highlight your own proficiency areas. Whats app messages play a very important role. Suppose there is any new tax law announced by the Government, then the key pointers can be circulated by putting whats app status and forwarding in groups with proper branding done on the pics circulated. Other social media options are also to be utilised to advertise your expertise and create a brand name in the field
Cloud technology: Cloud technology helps you achieve broader markets then the traditional markets. Cloud based applications are now considered the standard procedure of accounting rather than the old book keeping method. It gives you more security, cost efficiency and more flexibility rather than the traditional methods. If you want to survive against the competitors you need to apply cloud technology which is both safe and cost effective
Be in touch with the customers: “ Be in touch” holds importance in the business world also like in our social life. Once the work is completed you should always have a list of customers you have served. You need to be in touch with all your customers and provide regular updates about your new services and changes coming in the accounting field. This can be in the form of mailers, text messages, whats app messages, news letters etc. Birthday and anniversary wishes also help to create a good connect. Hence what revolves around comes around. You remain in mind of the customer and your name immediately clicks in his mind for reference as well as personal work.
Referrals the added bonus: Satisfied customer will definitely be a medium to get good referrals. Asking for referrals was considered bad earlier but now it is a myth. If a businessman is satisfied with your work he will definitely like to refer you further to his customers. Later the service and prompt revert part lies on you. You need to get in touch with the referrals immediately as in this competition world you may miss the bus in case you delay in getting in touch with our referrals.
Hire a Digital marketing expert: You cannot and should not under estimate the power of digital marketing via medium of social media. Hiring and experts will definitely help as they are experts in the field and will apply the required techniques to help you advertise your business and key areas. Also if one business strategy is not working then amend the plan of action and try to get good results. However the cost part also needs to be considered as per the Company’s budget.
Appointa CRM: A Customer Relationship Manager definitely helps in bridging the gap between the customers and the Company. CRM remains in touch with the customers and provides prompt resolution for their concerns. He also works as a marketing person while interacting with the customers by promoting their areas of expertise. Here you need to be very careful while handling the grievance part. Grievances should be handled with patience and due diligence. A dissatisfied customer will lead to bad impact on the Company’s reputation
Offer free 10 minute consultation: Offering effective free 10 minute consultation does not involve lot of time. But it can lead to paying customers if the first interaction is effective and satisfactory. The framing of 10 minute session needs to be done with utmost care in order to create a good impression on the customer’s mind.
Optimise your website for mobile users: With theincrease use of smart phones and social media you need to design your website which is user friendly and easy to access on mobile phones. Well-designed- website is one of the most attractive feature to attract any customer. Options of sharing and commenting should be there in order to know the concerns and feedback immediately on visit
Brand your accounting firm: Create a good logo, company name, brochures and newsletters. You need to make sure that your material effectively reflects what your firm is capable of doing and how you can be connected to get your services
The effects of good marketing strategy is more than just creating leads into customers; it involves long term connections between your firm and other individuals as well as businesses that help you sustain even during the ups and downs of the market
Telecommunication has made a rapid growth in the past few decades. It is now very easy for the people to remain in touch with each other. Same applies to business houses also. Customers can reach the Companies for their concerns and queries more easily than before through the medium of customer care.
Telemarketing in known by different names in different countries like it is called as telesales in UK and telemarketing in USA. A telemarketer is a person working in a call centre, a private office or even from home. They are people selling products or services over phone.
Need of telemarketing: On the basis of the products the company; you need to decide whether you need telemarketing or not; e.g. an IT based Company may need more demonstration of the product through videos etc. For products related to physical explanation like consumer durables will need physical demonstration. But yes the lead generation of these products can be done through telemarketing. Updating the customers for the schemes, discounts and other related offers is done through customer care centres. Earlier customers were found reluctant calling the customer care as it was very tedious to keep the phone call on hold for a long time to reach the customer care employee but due to development in this area people are found adaptive to this medium now.
Training of call centre employees: Training is a very important part for any call centre. Employees of the call centre are the basis of your business and the way they behave with the customers will lead to the success of your call centre. A call centre employee should inevitably be a patient listener and a soft spoken person. Selection of the employees needs to be done with utmost care. It is needless to say that the communication skill needs to be good and they need to be trained well in maintaining their COOL while dealing with angry customers. Well trained staff will turn out to be a blessing and money spent on training will definitely give you good results.
Build a content focused website: Well-designed website is important for any business and your well managed website will do primary representation of your brand. Content in the form of videos, images text should be done in manner which creates interest in the mind of viewers and they are tempted to move further to other pages of your website to explore more. It should be user friendly and compatible with both mobile and desktop versions, easy to navigate and fast in order to give a hassle free browsing experience. Content should be data driven and authentic. Keep sharing your good work and success stories in order to build the trust of the viewers. Some websites ask for the visitor’s name, email address, contact details in order to get in touch with them in future. You can also use the same to increase your customer data base
Active on social media platforms: Popular social media options like Facebook, LinkedIn, Instagram etc are the best platforms to advertise your business and your presence here is like a compulsion now, it has to be. No business fails to advertise on these platforms and hence you are no exception. You really need to work hard to stand out of the crowd and make efforts to leave an impact on the mind of the viewers. The content you post here should be relative, attention grabber and portraying your good work. Sharing regular success stories in handling irate customers, happy customers will help people to have trust in your Company. Nevertheless the content should not be repetitive and boring after some time. You need to engage a professional for advertising. In this competitive world of marketing in order to survive you need to put in efforts to always leave a mark in the mind of the customer.
Omni channel strategy: It is basically introduced to provide a seamless shopping experience to the customers whether they are shopping via mobile, laptop or desktops. More and more customers are relying on digital communications, like email, text messaging, Web chat and social media, in order to interact with your business. Multichannel contact centres give customers the flexibility to choose the method of contact that makes the most sense for them at any point of time, and requires your organization to provide the same prompt. With the right tools, you can make sure your business is prepared to meet these evolving demands. Today a customer’s journey may begin on one channel, valuable insight and feedback from the customer is taking place completely different channel. Hence synchronising all together is important and same is possible with the Omni channel technology
Team up with marketing team: Call centres are working both as service providers as well as lead generators. It is very important that the call centre and the marketing team are working in good coordination with each other. What is the lead generation to final sales ratio is very important and now with the developing technology it is possible to monitor the same and find out the gaps between the two. Regular training will be needed to get good results from both the teams. You need to ensure that all the leads are entered in a system which is called CRM (Customer Relationship Management) in order to figure out call to lead generation ratio. A tracking system is available for all the work related to call centre with the help of different technologies; but you need to ensure to utilise the same in an appropriate manner to get fruitful results at the end.
Customer feedback: Digital marketing world is ruled by customer satisfaction. Regular feedback needs to be taken from customers. Specially complaining customers’ needs to be attended promptly and later….on resolution you should ensure to collect the feedback of the customer whether he is fully satisfied or not. A dissatisfied customer leads to greater loss as he will be sharing his experience with other and such type of mouth publicity will work in a negative way for you. Customers even tend to share their feedback on social forums and these can be read by all. People using social media and purchasing online have a habit of checking the reviews before ordering or contacting; so you can’t afford to ignore them. On the other hand any negative feedback coming in needs to be taken positively and efforts should be made in order to fix them at the earliest. Due to development in this area now it is possible to analyse the feedback on the number of calls done and received data and figure out the gap which was not available earlier and rather call centres did not bother to analyse the same. But now all the data is available and it can be used in a fruitful manner to bridge the gaps for more success of your business
Transition to cloud: Cloud computing technology has proven its benefits all over in the digital marketing world. In order to provide flawless services call centres invest a huge amount on solutions, technology and infrastructure to provide flawless customer service. This technology provides flexibility and scalability. Call centre services require continuous up gradation in order to be in line with the demands of the customers and to survive in the increasing competition. Cloud makes it easier to add new functionality in a cost effective manner. The function also allows the call centre employees to work from any location, even from home.
Smart phone friendly app: Increased used of smart phone has overtaken the usage of desktops and laptops. It is a must that your website is accessible and that you have a mobile app which is user friendly and downloadable on all devices. People should be able to raise their queries and concerns easily on the phone calls. Doing this will lead to more number of inquiries as mobile phones are always handy and mobile apps can be easily downloaded. Number of calls for queries can also be reduced to a considerable extent as the mobile apps will be providing the option to raise the query for Frequently Asked Questions rather than every query to be diverted to the call centre to speak to the customer service executive. Time saved of the call centre employee can be utilised for another productive purpose like for calling for increasing sales, resolving customer complaints etc
Monitor all channels: As suggested to apply omni-channel strategy for the day to day working of the call centre; you need to ensure to monitor all the areas of operations else all the money invested will not lead to providing you good results. Due to advancement in technology you have options to monitor all these areas with facts and figures and it is far easier for you than earlier methods of working. Weekly reviews of all the teams should be conducted in order to check that all the teams are working in coordination with each other and loopholes if any to be filled in promptly.
Digital marketing is a vast field which needs continuous up gradation as per the changing trends of the market and needs of the customers. To survive in the competition you have to be very vigilant about the development areas and working for your staff, technology and the management of the call centre.
Customer Service Marketing Telecommunication has made a rapid growth in the past few decades. It is now very easy for the people to remain in touch with each other. Same applies to business houses also. Customers can reach the Companies for their concerns and queries more easily than before through the medium of customer care.…
